I am sure you are familiar with the concept of a landing page and would like to improve your landing page conversion through split testing, otherwise you would not be here to begin with (he-he).
The entire purpose of a landing page is to gather your prospects’ contact information in exchange for something valuable, so that you can add them to your marketing pipeline and market to them in the future.
Below you will find some very important split testing traffic conversion rules (strong suggestions) to follow when building your landing page. These split testing conversion tips have been proven to increase the effectiveness of your landing page conversion through thousands of split tests.
So, here are your
Top 10 Split Testing Tips to Increase Your Landing Page Conversion Rates
#1. Change your headline color to Red (Hex={CC,00,00}), Maroon, or Black in the bold fonts of Tahoma, Georgia, or Times New Roman, in size 18.
#2. Change your text to Arial 12 point font - won’t necessarily increase your conversion rates, but will increase your text readability, which in turn might increase your conversion rates.
#3. Add Quotation marks to your headline.
“Who Else Wants To…”
#4. 3 best-converting headline templates (consistently beat more “creative” headlines in conversion rates)
- “How To…”
- Numbered Headlines, i.e. “7 Proven Ways To…”
- “Who else wants to…”
#5. Change your background color to blue, which triggers trust.
#6. Best pre-headline format is “ATTENTION: _____ Discover _____”
#7. Change your white background around your text to light grey (Hex={EE,EE,EE}).
#8. Did you know that you can change the color of your scroll bar? Change it to red to increase your conversion rates. Here are two resources to help you do just that:
- http://rainbow.arch.scriptmania.com/tools/scrollbar/colour_scrollbar_generator.html
- http://www.pimpwebpage.com/scrollbar.php
#9. Make sure you place your opt-in box in the top-right corner above the fold, so that your prospects can see it without having to scroll down to see it.
Also, making your opt-in box look like Yahoo’s email login will increase your opt-in rate by 77% (I did not personally tested this number, but people who are much smarter than I am did).
Fun (or reality check) fact: 85% of your readers will never scroll down your page.
#10. The “Submit Button” in the opt-in form should never say “Submit”. Reinforce your offer with a call to action, like:
- “Send My Free Report Now!”
- “Give Me Access to My Exclusive Video”
- “Get Your FREE Instant Access Now”
(The use of personal pronouns like “you, your, yours” and “me, my” are great psychological triggers to use.)
The key to successful landing page optimization is in formatting.
You can have a very simply landing page without any images or videos, but if the formatting, spacing, alignments, etc. are done well, your page will look professional.
If you don’t pay attention to these components, then your landing page will scream “Amateur!” and your conversion will suffer.
In that case, no split testing tips will ever help you.
Pretty cool tips, huh?
Trust me, I have not even scratched the surface. Check out Ryan Deiss’s 43 Split Tests - the best I’ve seen on the topic.
Love it or hate it? Comment to show me that you’re alive!
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I am a wife to a great husband of 13 years (here ya go, now I have to make changes to this sentence once a year), a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
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Ana, you have been a huge help in helping me understand SEO and blogging. I am currently building a new website and started a Wordpress blog. Your tips have been a life saver. Up until this point I have been somewhat discouraged due to my lack of knowledge.
Thanks Again
Ric
Don’t get discouraged Ric. Just be patient and continue to do everything to learn and develop your skills. In time, you will achieve your goal if you will not give up. Remember that all of us started with no knowledge as well and until now we still continue to learn. It is indeed a learning progress.
Keep it up,
Ana
Great tips Ana,
What I really don’t like are those longggggg landing pages that all look the same, like there is a default landing page template. And many make, which in my opinion is a mistake, their pages in such a way that you have to really try to discover what their offers has to offer (sort of speak ).
So my tip will be: First wrote all the stuff about your product/service and all it does and then write about all those success stories etc.
By the way blue = trust.. never knew that, so practically i have to trust you everytime you leave a reply
Alex@Jocuri´s last blog ..Ponei Zburatori
I completely agree, Alex.
I am not sure how those long sales pages became a trend - nobody I know ever reads them. We all just scroll down trying to find the important feature and the price!
I agree with your suggestion; next time I need to write one, I’ll get right to the point - like I usually do on my blog.
And yes, everything colored in blue on my blog (i.e. my comments) are the truth, the whole truth, and nothing but the truth.
Ana
Thank you for the great tips, Ana. Some of them are new to me so I guess I’ll give them a try.
Thanks again and have a great day!
Adrian´s last blog ..New York City Landmarks- Statue Of Liberty
You’re welcome Adrian.
Thanks for dropping by,
Ana
Nice Ana, I’m going to have to check out that red scroll bar! That just sounds cool. I’ve never heard of it before.
Thank you for the tips! Those are worth money.
Susanna
Susanna Hess´s last blog ..Unraveling the Truth Behind Maria Andros’ Video Contest – More Than Meets the Eye…
Hi Susanna,
I was amazed myself the first time I heard about it, but it’s worth trying.
Have a nice day,
Ana
Ana Hoffman´s last blog ..Stress Less- 4 Tips To Stress Free Blogging
Some I know and some of the tips are really new to me. Well, I think I’ll try it and let’s see what happens after doing all this. Thanks for sharing!
Andrew @ Blogging Guide´s last blog ..Famous Bloggers Launches Job Board
Hello Andrew,
Yes you can definitely try it for yourself and see how it can do wonders for your landing page.
All the best,
Ana
Ana Hoffman´s last blog ..Stress Less- 4 Tips To Stress Free Blogging
Hey Ana,
All of these are awesome tips! I really like to use the color blue a lot within my capture pages that I create for business owners. Sometimes I’ll use different colors. But just like you mentioned…Blue = Trust
Have a Happy Thanksgiving!
Josh
Josh Garcia@Generate Free Leads´s last blog ..Article Marketing Tips You Don’t Want To Ignore
Hello Josh,
Glad we’re on the same page on this topic.
Have a nice day,
Ana
Ana Hoffman´s last blog ..Stress Less- 4 Tips To Stress Free Blogging
Ana - Great tips on increasing your site’s landing page conversion rates. Most of these I am already aware of but there are some that are definitely new to me.
Such as changing your background color to blue because it triggers trust and changing your white background around your text to light grey. It will be hard for me to implement the both of these since I was always taught to keep my background simple and white, but I will give it a try on one of my sites and implement it on my other sites if it indeed does increase conversions.
Changing the scroll bar to red is another one I haven’t heard of before but I’m excited to give it a try though. Thanks for the tips, I’m sure one or more of them will prove useful.
John´s last blog ..Removing Moles Naturally
Hi John,
I know sometimes it can be difficult to embrace change, but the good thing with this is that the tips I have given has been proven to be work for others already so you don’t have to experiment anymore. It’s better to try it for yourself and let’s see how it goes.
All the best,
Ana
Ana Hoffman´s last blog ..Stress Less- 4 Tips To Stress Free Blogging
Ana:
This is an area I am just beginning to put into practice. Sometimes it’s gets overwhelming!
Thank you for the tips as this just might save me from pulling my hair out!!!
Hi Lisa,
Nice to see you again. Practice makes perfect. Just continue what you are doing.
All the best,
Ana
Great article, Ana. Just wanted to pitch in that our tool (Visual Website Optimizer) is an easy to use tool for split testing landing pages. Hope you check it out!
Hello Paras,
Thanks for dropping by. I’ll try to check it out.
Have a nice day,
Ana
Ana,
I have a personal opinion on the style of the classic or typical landing pages: The majority of them look the same, and i don´t like the big letters, long text, etc. I’d like something more clean, carefully designed, not loaded. Well, that’s my ponit of view
Samuel´s last blog ..3 sencillos pasos para ser eficiente
Hello Samuel,
The tips I just presented had been proven to be effective, but I respect your preference since we are all entitled to our own opinion.
Thanks for dropping by. Have a nice day,
Ana
Ana Hoffman´s last blog ..Stress Less- 4 Tips To Stress Free Blogging
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