Newly published websites require lots of tasks to be done on their first month to be able to see how feasible they will be.
Tasks generally include generating traffic, building links, getting pages indexed by major search engines, site structuring, content strategy and many more.
It’s always best to make every action count in search engine optimization, given that all the effort that you’ve done in the past will dramatically affect your site’s future.
So I’ve listed some of the best practices that will both benefit your newly published site short-term as well as its long-term goals through a series of actions that can help establish your website even on its initial stage.
#1 Long-tail keyword targeting through blog posts
It’s highly recommended to include a blog section if you’re planning to build a website.
Having a blog on your site is very beneficial for your business in so many ways, knowing that this channel of your site allows you to interact with your targeted audience and it’s also the easiest way to rank on search engines for highly targeted keywords.
Creating blog posts with the intent of targeting easy-to-rank keywords (mostly long tails such as “how to’s” and product descriptions/reviews) related to your business products or services is certainly one of the most scalable techniques in search marketing.
Blog entries have higher chances of getting high rankings on SERPs without over optimizing them through off-page efforts, since they are found to be very relevant by search crawlers, especially if the long-tail keywords (3-7 word phrase) were used as or in the title of the article and included in the post URL.
People who share and link to your posts commonly use the title of the blog entry as anchor text when linking to it, which makes them more likely to rank for the each post’s targeted keyword.
#2 Submitting your blog to blog search engines, carnivals and directories
There are many quality blog communities out there that you can take advantage of at the start of your campaign, such as: Technorati, Blogged, MyBlogLog, Bloggapedia and many more.
This method is scalable in the sense that it can generate highly relevant links to your site each time you have a new blog entry – yes, it’s like an automated link building process.
But what I really like about this method is that it keeps you motivated, particularly with Technorati, since they have top listings for each blog category that have high Pagerank.
Your creativity gets a boost every time you see your blog authority rank improving, which makes you even more driven to reach the top, and of course, taking action to fulfill this step also benefits your other goals for your website (more traffic and higher search rankings).
#3 Creation and constant promotion of cornerstone content
In order for a site to truly dominate its industry, you’ll need your pillar content.
These are portions of your site that you are truly proud of: informative, educational, entertaining, and most of all, linkable material (articles, infographs, videos, etc…) or what they simply call “link bait”.
The real secret to link baiting does not entirely rely on the quality of the content, but rather on the marketing side of it.
Constantly promoting your timeless pieces of content is the best solution to have a successful bait.
You can actively promote your content through answering relevant questions on forums and Q&A sites, reaching out to people who might be interested in your material (through email, blog comments or social media) and by continuously searching for relevant pages that could use your content as a resource.
Soon enough, you’ll notice natural links to your content pouring in.
#4 Linking out to influential and authority blogs within your industry
For newly published websites, it’s always best to engage with already established people related in your industry.
Getting their attention and building strong relationship with influential people in your niche can take your business to greater heights in a matter of weeks or months, and it’s also good for your long term goals.
The best way to get their attention is to link out to them by simply mentioning them in your blog posts.
By linking out to their blog posts, homepage or even their twitter accounts, you might also attract more links and traffic to your site. Other bloggers are more likely to share your blog post with their own networks and followers as they see their names mentioned on your blog.
However, be sure that your content is of high quality for them to really want to link to it.
Ana’s note: I wanted to clarify something here. The only way the bloggers you are reaching out to will see that you are linking to them is if you link to a post (they’ll get a trackback to that post), but not their home page. Linking to the home page is the surest way to NOT get noticed by them - unless you follow up with them via email or social media and let them know you mentioned them.
If you mention them on Twitter, definitely use @mention; do the same for Facebook (did you know you can do @mention on Facebook as well? You can; as long as you are friends with that person or like their fan page).
#5 Developing internal linking structure through content
This one’s pretty basic and most of us know how important internal link building is for any website.
Basically, internal links are links pointing or directing to other web pages within your site. There are several types of internal links, which mainly include sitewide or footer links, navigation, and the most valuable one – in-content links.
Staging your site’s internal linking structure is easy when you have a content plan and strategy early on before publishing your site.
The best way to do it is to first make a list or pattern of the blog posts that you’ll be making for the entire month, so that it would be easier for you to include relevant in-content links with the proper anchor texts supporting your other important pages and blog posts.
Internal links have great value when it comes to your keyword rankings because they serve as a high quality vote for the keywords you are aiming as the hosting page acquire more link juice and age.
To learn more about internal link building, read the following post:
#6 Direct link acquisition or requests to unpopular competitors
This is possibly the easiest way to obtain highly relevant links to your site.
Getting links from your top competitors may be tough, but digging deeper into search engine results pages (Google and Bing) when querying your targeted search terms, you’ll certainly find some unpopular competitors or pages that are actually not aiming for your targeted keywords that might be easier for you to acquire a link from.
Pages found on the 4th page onwards are usually blog posts, forum threads or deep pages that are very relevant to your site.
Sending them a request, commenting on the blog post or posting a reply on the thread will give you a relevant link. But in this situation, you wouldn’t want to abuse the opportunity, so it’s best to not use your keyword as your anchor text (but if you can sense that the site would allow it, then shoot for it).
With regards to the link, it will be of high quality in terms of the relevance (specifically if both linking pages use the targeted keyword on the title page), so giving away the points for the anchor text used and the attribute of the link (nofollow or dofollow) is certainly not a loss.
#7 Reverse engineering your top competitors’ links
Outranking your competitors will naturally require this method.
Knowing where your competitors are getting their links from is a good solution in understanding how and why they are ranking well for the competed keyword.
Of course, replicating their link building footprint and acquiring links from the pages they are linking from will definitely level the playing field.
Generally, it’s a scalable link building method because this task never stops until you’re leading the competition.
And this practice also gives you more link opportunities as you go further in studying their link profile as well as their linking partners’.
The best tools to use for this task: Open Site Explorer and Yahoo Site Explorer.
Ana’s note: I usually use my Market Samurai for this - it pulls out all my competitors’ links as well as the anchor text they use for each link in a matter of seconds.
#8 Targeting relevant blogs with Recent Comments plugin
Leaving comments on blogs that have “Recent Comments” plugin installed on their sidebars is one of my most favorite strategies for newly published websites.
I have personally done this many times and have seen many good results from it, specifically in making targeted keywords rank on the first 3 pages of SERPs within the first month of the campaign.
The main objective of this method is just to make search engines notice what your site is all about or basically for them to know the keywords that your site is targeting.
Finding blogs related to your site’s industry that have Recent Comments plugin and allow dofollow attributed links on it can simply enhance your keyword rankings.
As search crawlers get to index each page of the commented blog with a link to your site (given that your keyword was used as anchor text) through the “Recent Comments” plugin, you are “steering” them to tag your site as relevant to the targeted keyword.
This primarily helps in outranking other pages (hundreds of pages) that are not really optimized for the search phrase.
It also adds more long term benefits to your site, since once your site is placed in a higher position (1st – 3rd page), it stays there as long as you keep the content relevant to the targeted keyword.
The original link that you’ve built will also add more value as it ages, and can eventually lead to a good business relationship if you continuously engage with the blog owner, which can also lead to a higher value of link acquisition (thematic link exchange, special mentions, guest blogging, product review, etc…).
#9 Targeting CommentLuv enabled blogs (blog commenting)
Commentluv has been very helpful to the blogging community and taking advantage of it in promoting your site is definitely a good start for your SEO campaign.
Contributing sensible comments on related blogs that use CommentLuv can generate you 2 external links pointing to 2 different pages of your site (can be your homepage or other important page on your site and to one of your recent blog posts) or 2 different sites at the same time.
This method is terrific in building deep links, mostly to your blog posts, as well as in building links with your preferred anchor text.
CommentLuv has a paid version, in which you can use any keyword directing to any page on your site that you wish to optimize as the default link (also works with non-blog sites). This default link is commonly displayed along your comment (where your recent blog post is usually promoted as an anchor text link).
#10 Establishing your brand on Forums with high traffic
Participating in forums that have high daily traffic and are related to your site’s niche can really drive some targeted traffic, especially if you present yourself as someone who contributes and offers value to the community.
You can as well build links through forum signatures. Though links built through forums have low value, it’s still capable of serving as a vote for your targeted keywords.
It’s also a good place to promote your content, seeing as you’ll be reaching like-minded people to be your audience.
Besides traffic and links, there are also other benefits that you can get if you’re active on authority forums, including building relationships that can turn to business or link partnerships, setting yourself as an expert to other active participants, which often leads to client referrals and professional consultations.
#11 Guest blogging (Submission)
Probably the most effective method that’s really capable of providing advantages to both new and established websites in terms of link building, traffic generation and brand exposure.
First off, links coming from guest blogging are considerably robust, given that you’re in control in choosing the topic as well as the anchor text that you want to use for your link.
Secondly, it’s effective in driving relevant traffic to your site, since the traffic coming from your guest posts is already well acquainted with the products or services that you’re offering.
Guest blog posts can also drive traffic to your site consistently as they can rank on search engines as well.
Lastly, you are able to share your expertise with a new audience, which often leads to absorption of followers.
How do you choose the perfect site to guest post for? Read more about that in this post:
To learn more about guest posting for Traffic Generation Cafe, take a look at this:
#12 Guest blogging (Sponsored/Invitation)
Inviting influential people around your niche to do a guest post on your blog is mainly beneficial in driving traffic, attracting natural links, adding exceptional content from an expert to your site and in exposing your brand across your industry virally.
Having experts write for you can get your site visibility as they help to promote their own content published under your domain through their own networks and followers.
However, you’ll need to offer incentives for them to be really interested in writing for you, can be through form of payments (usually $50 - $100 per post) or other freebies (your product).
#13 Building your brand’s presence through social media
Social media has been a strong source of traffic ever since its sudden growth, and expect it to be more overwhelming in the future, especially now that they have an immense impact on search rankings through social signals.
Retweets, Stumbleupon likes, and Facebook shares are now considered a form of link building, as they are being closely watched by search engines and get crawled in just a matter of minutes, depending on the authority of the user who shared the link.
And this affects search rankings for fresher contents, which you can certainly take advantage of as you build your online presence.
Building and developing your social media profiles immediately as you start with your website’s marketing campaign is indeed a scalable strategy, since it’s possible to have it grow within just a month.
You can practically have a bunch of relevant followers in a week if you spend 10 – 20 minutes a day for each social channel.
The key to a successful brand development through social media is through authentic interaction, wherein you just have to interact and socialize with people genuinely and without the commercial intent.
#14 Profile page optimization
Building up and optimizing profile pages is mostly ignored by marketers, and this is usually where the gold is when it comes to link building since this stratefy can’t be replicated by your competitors.
Optimizing your profiles on sites such as About.me, Aboutus.org and Youtube can benefit your site in many ways.
These sites allow dofollow attributed links to direct on to your site, and both Aboutus.org and About.me allow users to use anchor texts for external links as well.
Optimizing your profile pages:
- Instead of using your site and your keywords as your name when doing blog comments, use your external profile pages instead; it will look less spammy and it passes link juice and trust to your profile and then passes it all to your main site.
- Linking to your profile pages instead of your main site on your forum signatures.
- Use your keywords as anchor text on your profile pages to make those pages vote for your site’s targeted keyword each time it gets indexed through the comments your are making (and each time it gets indexed, its link profile gets stronger as a lot of link juice is flowing through it).
- For Youtube accounts, commenting on videos that already have Pagerank will surely pass through Pagerank juice to your Youtube profile page, and will all be directly passed through your main site, seeing as your site is the only external link on your profile page.
Ana’s note: stay tuned for another great technique to build up your profiles on autopilot - the post will be published later this week.
#15 Studying your weekly traffic
Tracking weekly results and traffic is very vital to any campaign because it simply allows you to understand what needs to be done for the coming weeks and to know what you need to change to improve your campaign.
Analyzing your site traffic, activity and performance through Google Analytics and Google Webmaster Tools can improve your campaign by simply evaluating the provided data, such as:
- keywords and pages/blog posts that are driving traffic to your site,
- improving traffic conversion by studying bounce rates,
- studying methods that have proven to bring traffic to your site and adding traffic sources (sites to engage more with)
- as well as additional keywords for your campaign’s succeeding phase.
I am a wife to a great husband of 13 years (here ya go, now I have to make changes to this sentence once a year), a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
{ 42 comments… read them below or add one }
I dunno where to start, I have something to say on almost every point. lol
#1 is where I’m kinda stuck, speakeasy of long tails. I currently have one that someone helped me with, as you can see in my name field. I’m hoping to find someone that can help me gain 2-3 more sometime.
Dennis Edell @ Direct Sales Marketing´s last blog ..February! The First DEDC Top Commenter-Tweet Contest Begins!
Great post! Thanks for the specific tips - I used some of them today as I’m training a company about blogging, SEO, and Social media strategies.
Questions on #8 and #9: what’s the best way to find those specific sites. Is it something like “your keyword phrase” “comment luv” or “your keyword phrase” “recent comments plugin” or…?
This may sound like a no-brainer question but I’m curious if there’s a better way.
Thanks!
Hey Ana
I like your this post very much but i want some information on Targeting CommentLuv enabled blogs (blog commenting) so where i get this types if website whose support the commentluv and other important things. “Ana” kindly guide me on this topic
Regards
Roses Mark
Facebook App´s last blog ..Win a Free iPad – Sweepstakes
Hi Jason
Thanks for all the great information you have shared in this post. Lots to take in and I am beginning to understand how important SEO is to my blogging journey.
Patricia Perth Australia
Patricia@lavender´s last blog ..Are You Lurking Behind The Lavender Bush
Great info Jason.
You have to step up your/our game if we want to stay on top and this techniques if used properly and timed right can boost your rank. For example if you have a few months old blog and you are linking to some great blogger you will most likely be ignored.
As a young blogger you should start your networking with bloggers like you that have just started or not yet affected by the laurels of their glory.
Backtracing your opponents backlinks is usually good for normal website and less for bloggers, because bloggers usually get all their links through mentions, guests posts and blogroll. And this is heavily influenced by the articles they write but it can be used to gain some links that matter.
Also, using the recent Comments plugin is a temporary solution and there is a need to build links in order to maintain the rankings you might have obtained through this strategy.
Great cheat sheet, Jason!
Alex@Jocuri´s last blog ..Barbie in club
Hi Jason,
Great info and it doesn’t only apply to new sites. A lot of us would still need to implement some of these strategies.
I’m currently focusing on guest blogging as it has been said time and time again that it offers great benefits with regard to traffic generation, exposure and link building.
I agree with Ana - I’m now linking to posts NOT to the home page, to get noticed by the bloggers I’m linking to.
Thanks for sharing your insights, Jason.
All the best,
Mavis
Mavis Nong @ Attraction Marketing´s last blog ..Hot Off The Press- 8 of The World’s Women Experts Grilled on Traffic Generation Strategies!
Great post Jason,
I really liked #2, I had never heard of some of those blog directories and carnivals until now, thanks for opening my eyes.
And to Ana, thank you for having such a great resource and allowing other talented blogger’s to post on your site. I recommend this site to anyone starting out as a new blogger. Can’t wait to see what you have coming next!
Ian Belanger´s last blog ..What Is MLM Network Marketing- The Ability To Pay It Forward In My Humble Opinion
very cool article, I recently started playing around with about pages and rustling up a quick automated way to do it. Though it is very useful method to get some ‘risk free’ one way links.
Donace@hostgator promo´s last blog ..Beard Trimmer Review
I always put special emphasis on internal linking between pages, for example, if you write about fashion clothes and refer to a certain type of shoes that would fit with these clothes and you have previously written about shoes, link to this post from the fashion clothes article.
Regarding #4, do authority bloggers even notice even if you link to a post? Heck, most of the top blogs these days are high ranking “guest posting hubs” that just, well publish guest posts! Better, spend time on something else!
Ishan @ Blogging With Success´s last blog ..Do You Want To Stay A “Nobody” Or Become A Real Blogger
Hi Jason,
Really great post. You have clearly touched each and every important points for the critical SEO. I must say that you have certainly shared your huge experience with us. Feeling great after reading this amazing post.
Anukant @ Trends at glance´s last blog ..Another jolt to Microsoft
Hello jason,
This i simply great articles including most effective key points. as you say in this article and as per my personal experience, guest blogging and developing a internal linking structure through the content are the effective way to rank up your site.
shweta kodgire´s last blog ..Link wheel - The Natural Internet Pattern
Hi Jason,
I have heard a lot of blog carnivals and their influence on Search Engine optimization. But I never get a chance to visit a popular blog carnival site in my niche. Can you suggest me some websites which explains how they work and how to make the better use of them?
Thanks
Sathish
Sathish @ TechieMania´s last blog ..SEO Business Making 24-000-month
Epic Jason!
I really like #3 and the point about repeatedly looking for relevant content to your own in order to drive links and traffic!
Really great stuff mate, oh and I like your addition Ana that linking to the homepage will so not get you noticed LOL
Thanks Jason for contributing mate
Hi Jason, Kumusta.
Profile linking is something so many people miss out on, we all have article directory and web 2.0 profiles, and many many more, but how many actually make use of them.
15 great tips there, it is very easy to get caught up in all the “you must do this” and “you must do that” that we forget the main goals and principles.
Find 3 or 4 things that work for you and run with them, stay consistent.
Thanks mate
Pete
Pete Carr´s last blog ..5 Pillars Of Blogging
Kumusta Pete
Staying consistent, mastering your methods and taking them to a higher level, those are some things that I keep in mind when it comes to link building. I really liked your tip about focusing on 3 - 4 methods that you find best to suit your campaign (knowing that I do the same), though sometimes, your favorite methods won’t just work on any other niche (like guest blog posting or app/widget building on a not so interesting industry ex. barcode scanners, furniture, etc…), wherein you need to adapt with what fits that industry.
Your comment made me quite interested with what you do in building links
Regards,
Jason
I don’t really have a set plan for link building. Different content requires different methods.
Depending on your keywords, some require a lot more work, and also a bit more aggressive tactics (not black hat, we’ve moved on from that)
Link building can get time consuming if you let it. Although some daily tasks can really help to boost your blog posts rankings.
Pete
Pete Carr´s last blog ..Why Waste Potential Blog Content On Ezine Articles
Wow great post Jason,
Just read another post about an hour ago pertaining to SEO tactics but yours was much more thorough with listing more options. I will admit that I am implementing many of what you mentioned.
Excellent points and especially if it’s not a new site. I also like to look at things from a newbie’s perspective as well because this industry can be very overwhelming at first. Just take one day at a time and do what you can. That’s the best way to just get started.
Thanks again,
Adrienne
Adrienne´s last blog ..How to Get 100 Comments on Your Blog
Adrienne,
Excellent tip
I also believe that the fastest way to learn the ropes of this industry and to get started is to understand the methods that you first want to use for your campaign and to constantly apply them one step at a time.
Regards,
Jason
I’m with you on that one Jason. Learn the method and jump in and just do it. Practice makes perfect as my Mom use to always say. Okay, I might not be perfect at any one particular thing but I’m going to give it my all.
Thanks,
Adrienne
Adrienne´s last blog ..How to Get 100 Comments on Your Blog
Awesome post Jason..
Anyone can take advantage of these strategies and take them to a whole other level. I should get back to commenting on commentluv enabled blogs but guest posting has so many more benefits, I try to focus on one strategy at a time and get the most out of it.
thanks for sharing
Hector Cuevas´s last blog ..How To Record & Edit Audio Using Free Software for the ‘non-techie’
Hi Hector,
You’re on the right track man, guest posting is the one method that I see that provides a lot of advantages, which offers stronger links as you have full control of the content to make it more relevant to your targeted search phrase (really great in improving search rankings). As to commenting on blogs, I suggest that you direct it to other pages on your site (your about page is the best landing page for it), to improve deep linking
Regards,
Jason
Hi Jason:
I have to say I really like the tip about optimizing our profile pages. That is definitely something I am putting on my short term to do list!
Excellent post Jason and I always enjoy reading your works!
Lisa
Lisa@ blog building basics´s last blog ..Internet Marketing- Hey Yo- You Talkin’ To Me
Lisa,
Thanks
It’s actually one of my favorite methods in link building, since it’s hard to replicate. I really envy people that have PR 5 and above profile pages on Youtube (a lot of link juice and they don’t realize its importance), that’s why I’m pimping my About.me profile for the past 2 months.
Regards,
Jason
Hi Jason,
I really like #3.
Amazing how many of my posts became popular once I learned how to network. If you created tons of content before networking make sure to dust off a few of your best old posts, they can become classics.
Thanks for sharing with us.
RB
Ryan Biddulph´s last blog ..Why Be a Clown - Work Less Hours to Supercharge Your Home Based Opportunity
Hi Ryan,
I do agree with your strategy
You can also link to your best old posts through your new blog posts as a reference for more exposure as you get more new followers.
Regards,
Jason
Jason,
Wow! So many great tips in this post I especially like #3. Never would have thought to use my post in Q&A forums to address a need or question. You can really help someone out and get a quality backlink to boot. Man, awesome stuff. Thanks!
Roger Holmes
Roger Holmes´s last blog ..4 Keys Of Leadership That Will Catapult You to the Top of Your MLM Company
Roger,
Thanks. Glad that you’ve enjoyed this post.
I recently had a competition (a blog post) that have all his links built through yahoo answers, and that page is still topping the SERPs. Those backlinks were just plain URLs and no anchor texts where actually used to direct on that page, yet they are still on the top, crazy right?
Regards,
Jason
Hello Jason,
This is most impressive article, I and my friends are thinking for a website and we didn’t covered all these these bullet points in our mind. Very soon we are going to launch it. This article really inspired me.
Well, I am absolutely agree with you said we need to optimize for long tail keyword. Why it is right I ever heard and it really works for lead generation. Traffic from long tail keywords comes which exactly we target. Short and completive keywords take too much time to get visible in top of SERP.
I am little bit confused should we really do external article submission? like in ezine or webpronews. I heard it also work for good traffic generation.
Thanks
Atul Vhale´s last blog ..3 important actions in Online Reputation Management ORM
The best thing about longtail keywords is that it can really generate highly targeted traffic, which makes it much easier for you to sell as well as to rank on SERPs.
Article marketing/submissions is very effective, and I’ve used that technique on some of my previous campaigns, though it really depends on your site’s goals. But if I were to choose, I’d be spending more time with writing more content on for my site/blog and focus more with guest blogging (but has far more advantages than article submission).
Regards,
Jason
Great post, so many ideas, makes it so clear for new site owners who don’t know where to start. I often find that they’re all keen to get the site up and running but some of the smaller buisnesses aren’t so keen on or think there is a need for SEO.
Pippa@seo for small business´s last blog ..From Spiderman to Spamming in One Blog
I’ve always believed that SEO is the heart and arm of any form of online business. It’s hard to sell your ideas if you’re not getting it right in front of your audience, and SEO makes it all possible.
Jason,
This is an excellent checklist for new sites.
Because I have a tendency to look at things from a Newbie prospective. This list may appear to be a little overwhelming. So using it as a checklist and working to complete each item would be a good idea for Newbies.
Soon these will be good habits and resources you always fall back on.
Sheila Atwood@newbielifeline.com´s last blog ..77 Best Practices for Landing Pages That Rise Above Status Quo
Hi Sheila,
I couldn’t agree more. You need a strong foundation for your campaign if you really want it to succeed. Besides setting goals for your business, having a checklist of your action plans is the next best thing to keep yourself on the right track
Regards,
Jason
I love saying that i agree and I like the post
But this time I will only say I like it and disagree with a thing or two.
I am very surprised about you saying that we should optimize for long tail keywords.
I have a website with thousands of visitors and I have never optimized for long tail. They come by themselves. I write a page for a searched keyword and the long tail is the result of my writing.
I just think if we would optimize for a long tail it would make the writing more difficult and sometimes even weird. Including a “how to” in a body content is OK, when it makes sense, but optimizing for a long tail is something I would not really bother with.
There are so many long tail for the word “link building” that there is no way you can optimize for them. But that doesn’t mean you won’t be found for them. Any part of the sentence in your post can end up being a long tail that will bring you traffic.
When it comes to getting attention of some bigger blogs, I do need to say that I have noticed that most of them don’t care. Yes, Most of them don’t care!
They don’t have trackbacks/pingbacks turned on. They don’t approve them, so many of those links you are hoping for are not gonna be there.
Some of them won’t care if you mention them a billion times, in a blog post or on Twitter.
Brankica@How to blog like a star´s last blog ..Keyword Questions from Wordtracker Research your market’s needs
You have mention some great points there Brankica, and I definitely agree with what you have pointed out when it comes to getting the “pros” attention. The best way to really make it out there, sometimes, is to really have your own identity in your chosen niche, since this way, influential people around your industry will get to notice you through what you are offering to the community.
With regards to optimizing your blog/site for long tail keywords, what I really like about this strategy is that it doesn’t need that much of off-page optimization/link building, by just using your long tail keywords as the title of the post and having the content strictly about the long tail keyword can get it rank higher on SERPs for its relevance. Of course, you still need your main keywords to be optimized, but to really improve your site’s traffic generation campaign, it’s always a great move to diversify your traffic magnet.
Regards,
Jason
Hi Jason!
Wow. A few of these I had never considered! I love how detailed this list is.
I gotta say, a lot of people may knock establishing your brand through forums, but it really, really works. I used this technique way back in the day of 2001 and it worked like a charm. My site ranked and I was known as the ‘go to gal’ for my niche.
It can take a bit of effort to become an expert on a forum. I guess anything in this crazy internet world takes a bit of effort, though.
Thanks for the post!
Morgan´s last blog ..Is Twitter an Effective Marketing Tool 5 Tips That Will Help
Hi Morgan,
True! It’s really a great way to drive relevant traffic. It does take some time before you can establish your brand through forums, though if you really know how things work in your niche, it’s much easier to grab people’s attention from forums. Spending 30 minutes a day participating - adding real value to discussions and answering questions on forum sites will help drive interested visitors to your site.
Regards,
Jason
Great info. Any suggestions on where to find forums related to a specific niche?
Katie Goode @Living Anxiety Free´s last blog ..Eternal Sunshine of the Optimist’s Mind
Hi Katie,
The best way is to search manually via Google, well that’s what I usually do. It’s also best to participate on forums that have lots of active users (have low Alexa traffic rank) and allow links to be posted as well, of course.
Regards,
Jason
Jason
Great to see someone else mention Blog Carnivals. I’ve used these for the past 4 years and some are great for back-linking and traffic.
I know this can seem overwhelming for many readers but you can outsource a lot of this work…to free up your time for product creation!
Andrew
Andrew @ Build Blog´s last blog ..Blog Expert Series- Do Not Be Too Hard On Yourself
Hi Andrew,
I do agree with the idea of outsourcing the marketing side of blog posts, especially through Social media, given that it does require a lot time and it’s also important to be consistent with it.
I’m already looking into product creation, thanks for the push, I might get into it sooner than expected
Regards,
Jason