There may be many “secrets” out there today promising to lead you to marketing and overall business success.
However, regardless of how many marketing tools and advertising platforms there may be, only one of them ever made sense to me and, more convincingly, brought me online success.
Here is what I’ve learned: the true secret to a successful business lies in how you position your product or service.
As you may already know, pushing it into somebody’s face never truly worked and is becoming even less and less effective in our age of abundance.
So what’s the solution?
Consider this: offer something of value to your target customers, and the rest will follow. That value will simply act as a “magnet” (as Mike Dillard’s book “Magnetic Sponsoring” calls it) and will inevitably draw your customers straight to you.
It make sense, don’t’ you think? Give before you receive – that’s the core principal of Magnetic Sponsoring.
The challenge, however, is in finding what to offer.
You see effective marketing (which is what Magnetic Sponsoring is all about) does not have anything to do with directly selling your product. In fact, that “something of value” does not necessarily have to be a product at all.
Your objective is to offer something unique, something that your potential customers cannot find anywhere else and your competitors cannot or did not think about offering.
So, what exactly should you offer then? It’s simple.
First, you should offer valuable information, one of the hottest commodities in today’s market; then you need to offer a credible source for that information.
And what might that credible and reliable source that people are drawn to be? YOU.
Set yourself apart from the crowd by studying your customers’ needs and problems. Learn to understand exactly what they want and which of these wants can send them looking for your product.
Promote information and benefits, not the product. Position yourself as a leader with authority and knowledge on the subject. Market yourself as such.
Increase your knowledge through self-education, and you will instantly increase your value, credibility, and confidence, making yourself an instant Magnetic Sponsoring “magnet.”
Magnetic Sponsoring is never about selling your business to as many consumers as you can.
Rather, the objective is to create a following of customers/potential customers who believe that you have their best interests at heart (because you provided them with ways to solve their problems without asking them for anything in return) and who are ready to buy when you do offer them your actual product or service.
Your prospects don’t have to know that you need them. In Magnetic Sponsoring, they have to need you.
If you like what you’ve read, please post a comment and retweet - it will be much appreciated!
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Article by Ana Hoffman
Ana is the founder of Traffic Generation Cafe and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Ana on Facebook or Twitter.
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{ 2 comments… read them below or add one }
Thank you Ana for sharing the value in your words.
Attraction marketing makes sense when you think of it as separate from sales pitch.
Establishing rapport with relating to a common interest can better lead to the why trust the selling aspect on a connection. Instead of people feeling a stranger sales person is making money off of them in hope that they like the product, it becomes a sharing where a person can feel the seller already knows and relates to who they are and what they liked.
You are very welcome, Lillie - thanks for coming by.