Great demonstration. Clever use of the annotations feature, …

Comment posted Increase YouTube Views with This Simple Trick: Out With The Old, In With The New by Bill Mitchell.

Great demonstration. Clever use of the annotations feature, one strategy that gets over looked is optimizing the video itself before uploading it to YouTube. Most media file types allow for something called “metadata” so of like “meta tag” to a website but it pertains specifically to a file. With the metadata you can properly label the contents of the video with things like the file title, who created it, and with some software like VideoLAN which I use I can create my own metadata entry like “keywords”.

To do this with VideoLAN (VLC) simply construct your video, and begin to play it back in VLC. Press pause and then click on Tools > Media Information.

From there you'll be given a dialog box that will have entry fields that you can update:

Title
Artist (author)
Publisher
Copyright

Once you've filled out the information using keyword enriched verbiage that you are targeting, you can click on the Extra Metadata tab and there store more information (such as keywords, detailed descriptions, etc) if you would like. After the information has been entered to your liking, you will now need to re-save the video file to store the new information inside the file.

Once this long process is has been completed the video is now ready to be submitted to YouTube and other video sharing services of your choice, to shed on some light as to what this process does, YouTube is really a search engine, based a lot on the Google search algorithm that is commonly used to find website and content on the web. Some of the technology that is used within YouTube is that the service when it ranks and indexes videos is have the ability to probe the metadata.

Not many people realize that the metadata is taken into consideration (well, I guess now they/you do if you are reading this) and based on the information YouTube and other video services find within the metadata it helps the search feature better categorize the video properly for easy retrieval through it's search feature.

Now just like with Google you don't want to do things that misrepresent your website, you don't want to do employ any practice (or misuse) with the metadata because that could cause the video to a) not get indexed and b) could cause YouTube to want to scrutinize your account and that would be disastrous.

I've used this strategy and have gotten very favorable video views as well as ranking in both YouTube and Google search for selected keyword terms.

Recent comments by Bill Mitchell

• How To Improve Google Search Engine Ranking: SEO Myths
  Well now that I found at least part two of the article, I would like to address two subjects in this single post. First, I believe it was in part 1 where there was a classification used to describe SEO it was broken down by the author as simply being just “Black Hat” and “White Hat” techniques.

  I would however submit there is a third “Gray Hat”, for those not familiar with this term, it simply implies that while the techniques are not explicitly prohibited (in this case by a search engine) thus if you use “Gray Hat” strategies you won't get penalized, it's not exactly endorsed neither.

  A couple of examples of “Gray Hat” SEO would be the utilization of metadata in video files, to help them rank higher in both YouTube via it's search feature and Google's search engine results page. This would be considered “Gray Hat” because Google doesn't come right out and say that his practice is unacceptable (or acceptable for that matter) and not many people would think of leveraging the technique unless they have this insatiable appetite for thinking outside of the box like I do.

  The second example of “Gray Hat” SEO would be to leverage Google to sought out government or university URL's that are tied to a blog or other type of social media usage, after verifying that the blog in question doesn't leverage the “No Follow” tag (some do some don't) begin to participate in conversations held on these sites (It's really to your best interest to engage rather than SPAM) and if you are contributing good content, or a good debate on the topic discussed most web masters are not opposed to allow you to leverage a signature file at the end of your posts, which in most cases contains a link back to your website. Since both government and university sites are considered highly authoritative in nature, Google usually assigns them with a higher PR (Page Rank) value. Now while PR is no substitute for nor should it be confused with actual page views, gaining a link back to your website from theirs benefits you a great deal.

  Again, not explicitly prohibited but not widely suggested, so there you have it my take on Gray Hat SEO. The second point I want to point out, is something that was discussed in part 2 of this article specifically this point that was made:

  “If an SEO expert approaches you saying that he can guarantee you will get the top ranking for your chosen keyword, laugh in his face”

  Actually now that Google has implemented real time search with it's partnership with Twitter it's a lot easier to get a top ranking on Google's search engine results page, granite it's not an actual organic ranking just some more interesting out of the box, “Gray Hat” SEO marketing.

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Article by Ana Hoffman

Ana is the founder of Traffic Generation Cafe and wants you to know that Thesis + Scribe = SEO Made Simple.

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