Did Google really do such a stupid thing?
You guessed it - no, not really.
But they did manage to tie their name to a whole lot of pizza; watch the video below.
Bizarre? Definitely.
Brilliant? For sure.
I know most of us watching the video thought how stupid it was, what a waste of time it was, etc.
However, ask yourselves these questions:
- would you remember that this video was by Google and it was about their mobile services?
- are you likely to share it with everyone you know, just like I am doing right now?
- would you think of this video and Google mobile next time you feel like pizza?
- would you join a conversation or two about it like these folks on Reddit did?
PRECISELY!
Bizarre sells! What is called “weird” today, will be called “innovative” tomorrow.
Remember Google’s 3M Super Bowl commercial last year? Yes, the one with no actors. No voiceover. There was only ONE PICTURE. Just words on screen, really.
It took off like wildfire, to say the least.
By the way, if you are in the mood to create your own videos just like that one, check out this post:
Marketing Takeaway:
Don’t be afraid to be DIFFERENT.
That’s what sells. That’s what will make you stand out. That’s what will brand you like nothing else.
And yes, this is one of those “don’t do what I do, do what I tell you to do” posts, since I am still looking for my own voice and my own way to stand out.
Let me know if you’ve got an idea!
Love it or hate it? Comment to show me that you’re alive!
PS For more no-nonsense traffic generation and conversion tips from Ana, fill out this short spam-free form:
Thanks to Mashable for the idea for this post.
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I am a wife to a great husband of 13 years (here ya go, now I have to make changes to this sentence once a year), a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
{ 17 comments… read them below or add one }
Hi Ana, lols I loved the video it gets the point across. I think ultimately we need to dig deep inside ourselves and find out who we really are.
We have to liberate ourselves from our own ignorance to really be free to express the person we are on the inside. Until we do that attraction marketing will never work in our favor and our brand will never be known , to us or anyone else.
The take home message for me is, if you are blogger and you want to get noticed stand out.
Thanks for sharing
Larry
Larry Rivera´s last blog ..Network Marketing Blog – How To Get Your Post Read!
Well said Larry. You’re absolutely right. It will start within ourselves and we must learn how to take courage.
Ana
I think the fun thing is that it represents what Google’s all about - not being a serious stereotypical ‘corporate’ company, but being fun and different.
Well said Jenni. I couldn’t agree more.
Thanks for coming,
Ana
Hey Ana,
When my husband and I were picking out our phones the salesman did the “pizza” thing and my husband was SOLD. lol. I have to say that I would remember that it’s google but I’m not sure if it’s because I have the phone?
This doesn’t hold a candle to the Parisian Love video in my opinion, but it is quirky enough to be remembered.
Thanks for sharing!
Heather
Heather C Stephens@internet network marketing mlm blog´s last blog ..Making Self Discipline Fun- Easy- and Automatic
Doing strange stuff is definitely a way to get remembered.
I almost always remember the gay that did weird things in class or at work then the one that did the best marketing plan or whatever.
Google was an innovator and they continue to innovate and inspire others, that’s why is a big successful company….
Alex@Jocuri´s last blog ..Jocuri dragoni de foc 3D
Hi ALex,
Yes you’re definitely right. Google always love to be different and to be unique and this is the reason why they are on top. They always set the standard and not the other way around.
Cheers,
Ana
Being different is why they are top cat. And being different is why this video is on your blog and we’re discussing it. Google knows how to be different and they are very good at creating viral marketing that get’s results. Many lessons to be learned by watching and studying Google. Thanks!!
Rodney@new home building´s last blog ..Eight Benefits of Buying a New Versus Old an Old Home
Definitely, Rodney. We can criticize Google all we want, but at the end of the day, they have a multi-billion dollar company and we don’t.
So whatever we can learn from them will be to our benefit.
Ana
I can’t believe that I watched the whole thing! I must have been in the right mood because I found the whole thing funny.
It’s definitely a different way to stand out and it is very effective. I think that knowing how and when to be different is key. If we are carbon copies of everyone else then we will never get noticed. Yet if we are always being different and never following the ‘rules’ then respectability will be lost.
Thanks for sharing!
Stacy
Stacy@Grow With Stacy´s last blog ..Blog Updates
Hi Stacy,
Great point. Balance is the key. You have to weigh things as well and make sure that you can be different in a good way and that it would benefit you in the long run not destroy your reputation.
Thanks for the thought-provoking comment,
Ana
Ana, I think you certainly have found your own voice and stand out! I do see the benefits of being different…after all, we can’t just expect to copy everything Apple does and be as big a success as them. We need to make our own success and you state it quite nicely!
Lisa´s last blog ..Serping- What Is It & Why Should You Be Doing It
Wow thanks for the compliment Lisa. You made my day! I believe that anybody can do it, all it takes is courage and determination.
All the best to you,
Ana
Hey Ana
I wonder how many people have watched the video from beginning to end.
After about 40 pizzas I was worn out
In the end though what is the point of doing and looking like everyone else.
Maybe in the beginning you need to, but sometime you have to figure out how to stand out, how to get noticed, amd more importantly how to get noticed for the right things.
Peter
Peter Fuller MBA´s last blog ..Long Term Unemployed on 60 Minutes - Are you feeling desperate
Hey Peter,
Thanks for the comment. You are absolutely right, that’s the real secret to stand out in the crowd. If we will just imitate others, some people might noticed us but it will not last for a long time and in this business we need to learn how to stay long.
Thanks for stopping by,
Ana
Hi Ana,
Weird is the only thing that really works. And yes, the video is weird, but it’s works because it is so different.
Virtually all that becomes innovative was once weird, bizarre or labelled downright loony. Getting through the uncomfortable feelings knowing that you will be judged separates the game changers from the rest. It’s apparent that Google’s people were able to do this
Thanks for sharing!
Ryan
Ryan Biddulphb´s last blog ..3 Things You Probably Didn&8217t Know About Jerry Seinfeld
Getting talked about and thus remembered is the key - bizarre is just a means to an end.
Thanks for coming by, Ryan, and have a great Thursday!
Ana