See my previous post on Split Testing Tips to Increase Your Landing Page Conversion Rates
Here’s a little email marketing traffic conversion tip that cost me (and I bet you) many email link click-throughs, thus potential sales.
Ignorance is not a bliss in this case.
Some email clients, notably Gmail, which I primarily use for my business, will not make a link in the emails you send clickable if you have capital letters in your URL without using “www” first.
Example:
https://trafficgenerationcafe.online
vs
http://TrafficGenerationCafe.com
Did you notice how I capitalized TrafficGenerationCafe? That’s what I am talking about.
The second link in Gmail will not be clickable, meaning you could miss out on a huge amount of traffic conversion if you make this simple mistake.
I was doing this, and luckily a loyal subscriber pointed it out to me.
So now I’m pointing it out to you.
Lesson: Either use “www” or don’t have caps in your URLs.
You are right: you don’t have to comment or retweet, but would it help if I told you it would be much appreciated? 
PS For more no-nonsense traffic generation and conversion tips from Ana, fill out this short spam-free form:
- » How to Mad Lib Your Way to 40% Conversion Increase
- » Traffic Conversion Tips: Chris Brogan Asks Derek Halpern
- » The 5 Fastest Ways To Burn Out Your Email List
- » Lead Conversion Strategies - The Missing Puzzle To YOUR Success
- » How To Use Campaign Tracking Links to Pinpoint Your Traffic Sources
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This post brought to you by Ana Hoffman
Ana is the founder of Traffic Generation Cafe and wants you to know that her 7 Steps to Complete Search Engine Domination free SEO report = SEO Made Simple. Don't forget to pick up your own copy today - just click on the link above!
Ana has written 247 great posts for Traffic Generation Cafe.
A wife to a great husband, a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
{ 10 comments… read them below or add one }
Hmm…my sig link is clickable with no www and caps. I wonder what makes the diff?
Jay invites you to read: Create Your Own Logo Design In Minutes Even If You Suck At Photoshop
With caps or no caps?
Anyway, maybe they fixed the glitch - this is an older post.
Cool avatar!
Doh! Bad grammar!
www? No
Caps in URL? Yes
It was my first time here so didn’t want to drop my URL as an example and have you send me spiraling down the spam filter.
I didn’t realize it was an old post…caught it on Twitter today…
Glad I found you though
Cheers
Jay
Jay invites you to read: Create Your Own Logo Design In Minutes Even If You Suck At Photoshop
I tend to be a bit more selective when sending comments to spam, Jay.
Glad you came by; hope to see you around more often from now on.
PS Loved how you are building your list with no freebie - bloggers shouldn’t be afraid to do that.
How about a guest post on how you decided to do that and how it is going?
Just checked my footer… all lowercase, clickable in gmail!
Thanks for the quick double check
Better safe than sorry!
Thanks, Holly, I am glad I could help.
Wow, I learned something today. I appreciate that you picked up on this and shared it with your readers.
Are you serious Ana? What a weird rule to have in place….. I don't use gmail as often as I should but this is great to know. Thanks for the heads up. You always have great tips and advice.
Believe it or not, Christine. I’ve had this problem in my signature with http://MeetAnaHoffman.com link and could not figure out why I could not click on it.
Now I know…
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