You are welcome, Ryan. …

by Ana | Traffic Generation on March 28, 2011 · 71 comments

Comment posted on Duplicate Content Phantom: Don’t Be Duped, Be Informed by Ana | Traffic Generation

You are welcome, Ryan.

Ana | Traffic Generation also commented

  • Mike, if you reread the article, there’s no contradiction whatsoever.

    Your site does get an allotment of time to be crawled. The more authorative and popular the site, the more time.

    If Google bots spend time trying to figure out your dupe content pages and which one to show in SERPs, they won’t get to other valuable content you’d love for them to get to.

    Makes sense?

    Your last paragraph needs clarification for me. I am not sure that the difference between ranking penalty vs polity penalty is.

    Ana

  • Create a post like this one, Bruce: https://trafficgenerationcafe.online/promote-yourself-more-about-you-your-business/, and you won’t have any lack of comments. :)

    Thanks for coming by; see you back soon!

  • Thanks so much, Randy; your thumbs up are greatly appreciated!

    A good solution to noindex issue you mentioned would be to have only one page with your disclaimer or terms and conditions or whatever other boilerplate page you need and simply display a link to it where needed.

    Also, most premium WP themes, like Thesis, will let you noindex any page you want.

    I know it’s hard to add codes to comments section!

  • Hi, Kimi - I think it’s a matter of time when Google changes the way it ranks PRs.

    Webmaster tools are great; I, too, use the all the time.

  • You are so very welcome, Steve - have a great day!

Recent comments by Ana | Traffic Generation

  • How To Use Forums To Generate Content Ideas
    What I love about this post, Edwin, is the fact that it’s so easy to find new ideas for your content - many people just never think of going to a forum and looking around.

    Yet, I hear it all the time from my readers that they don’t know what to write about.

    Well, no excuse now! :)

    Ana

  • Promote Yourself: More About You & Your Business
    Hello, Herman, and welcome.

    What a great cause it is to subsidize such a great mission!

    I did take a look at your site.

    In my opinion, there isn’t much to be done SEO-wise - it’s hard to come up with keywords that people would search for your site by. Networking is the only thing you can do. Find different churches via their online websites and let them know about your site and how they could potentially benefit from it.

    Blessings!

  • How Many Unindexed Posts Does Your Blog Have?
    Why not - sounds like a great creative solutions, Goran.
  • Search Engine Ranking Tip: Keyword.com or MrSmith.com?
    Hi, Allie:

    To answer your question, I’ll give you an example.

    The number #1 spot on Google for “traffic generation” is taken by trafficgeneration.com.

    It’s an old and stale squeeze page with no new or useful content, yet it’s sitting in #1 spot mostly because of the domain name (and age - nothing I can do about that).

    So yes, it’s very important.

    By the way, depending on how serious you are about developing your blog you can switch your domain name to something more keyword-oriented - I did it with TraffciGenerationCafe.com (it used to be something different).

  • Search Engine Ranking Tip: Keyword.com or MrSmith.com?
    That post is an oldie, but a goodie. :)

    By the way, thanks on tipping me off on publishing 2 posts in one day - wasn’t my intention. Thanks to you, it was quickly changed and my heart rate is back to normal. :)

    Saw your guest post submission - look forward to reading it. Will publish next week.

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{ 70 comments }

Kavya Hari April 6, 2011 at 4:13 am

Initially, you have to avoid duplicate content to your web site. And, it’s going to decrease the page rank and some time it would be banned.

Reply

Mike Bourke April 5, 2011 at 12:54 am

“In short, Google will give your site only that much “crawling” attention and you should spend those precious seconds wisely – not making Google figure out what content it actually should pay attention to.”

This seems to contradict the rest of the article, which is all about why duplicate content doesn’t matter. In particular, it contradicts the “you will not be penalised” point. Any sort of limitation on crawling attention limits the reach of the search engine into your content, meaning that links do not appear in search engine results - and that certainly sounds like a penalty to me.

Reconciling this requires a clarification; I suspect that what you intended was to say that your results RANKING would not be penalised simply because the same content appears in multiple locations. In other words, there is a practical penalty but not a policy penalty.

Reply

Ana | Traffic Generation April 6, 2011 at 9:02 am

Mike, if you reread the article, there’s no contradiction whatsoever.

Your site does get an allotment of time to be crawled. The more authorative and popular the site, the more time.

If Google bots spend time trying to figure out your dupe content pages and which one to show in SERPs, they won’t get to other valuable content you’d love for them to get to.

Makes sense?

Your last paragraph needs clarification for me. I am not sure that the difference between ranking penalty vs polity penalty is.

Ana

Reply

Mike Bourke April 6, 2011 at 3:01 pm

Ana, the contradiction is between there being “no penalty” - which you argue for most of the article - and a very definite penalty which comes about because google has only limited time to devote to crawling the website.

To clarify my previous concluding paragraph, there is a distinction between a penalty that arises from physical systemic limitations (including a limited amount of time to spend crawling a site), which can be described as a “practical” penalty, and a penalty that is imposed universally on all sites with duplicate content as a matter of policy - a “policy of penalty”.

Your reply confirms that there is a defacto penalty (content not being indexed) which CAN result from having duplicate content, exactly as I understood it from your article, whether or not there is a deliberate penalty imposed by google. There may be no penalty in terms of page rankings, but there may be a penalty in terms of pages going unranked.
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Jym @ MLM Lead Generation April 3, 2011 at 4:36 am

Nice and clear Ana,

You have a real knack for taking a slice of the SEO pie and revealing it in all it’s glory. This is a really helpful insight into dupe content, wonderfully over-delivered as ever.

Thanks!
Jym
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Bruce April 2, 2011 at 5:32 pm

You mentioned:-
“Comment Pagination: believe it or not, when you break down your blog comments into pages, you create duplicate content.”

Actually, I’m looking forward to the day when I have enough comments to have to risk this!! I’m learning this is a slow process, but persistence will ultimately pay I keep getting told.

Really enjoyed your tag line, & I’m keeping happy as I try to become better informed.
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Ana | Traffic Generation April 2, 2011 at 7:56 pm

Create a post like this one, Bruce: https://trafficgenerationcafe.online/promote-yourself-more-about-you-your-business/, and you won’t have any lack of comments. :)

Thanks for coming by; see you back soon!
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Randy Pickard March 31, 2011 at 9:01 am

Ana - Great primer on duplicate content. In order to try to avoid the appearance of any sort of duplicate content on my sites, I’ve added noindex tags to some of my boiler plate pages (terms and conditions, privacy policy, etc.) using the following code . These boilerplate pages feature text that is identical to that on other sites, so could appear to be duplicate content. I’m doubtful that there is any value in taking this step as it seems unlikely that there would be a penalty for having standard web pages that are on every website, but doing so may save a bit of bandwidth and server resources.
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Randy Pickard March 31, 2011 at 9:06 am

Just noticed that the noindex tag code was stripped from my comment. If anyone wants to know more about this tag, a search on noindex will return lots of good information
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Ana | Traffic Generation April 2, 2011 at 7:53 pm

Thanks so much, Randy; your thumbs up are greatly appreciated!

A good solution to noindex issue you mentioned would be to have only one page with your disclaimer or terms and conditions or whatever other boilerplate page you need and simply display a link to it where needed.

Also, most premium WP themes, like Thesis, will let you noindex any page you want.

I know it’s hard to add codes to comments section!

Reply

Kimi@wordpress beginners March 30, 2011 at 10:41 pm

Hi Ana!

I have been watching Google lately LOL..I have noticed some press released websites, squidoo lenses..their contents are just exact copy of amazon..

I am wondering why they rank really high, especially the press release websites.

About duplicating content, actually Google webmaster tools is very important to me, because it gives a note when there is a duplicate content in my blog.

Thank you for this reminder
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Ana | Traffic Generation March 31, 2011 at 7:15 am

Hi, Kimi - I think it’s a matter of time when Google changes the way it ranks PRs.

Webmaster tools are great; I, too, use the all the time.
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Steve@Internet Lifestyle March 30, 2011 at 6:32 am

Ana,

Great post and wonderful research. Since Panda Dup. content is something that has been on my mind, as I am sure it has been on many other peoples minds. thanks for all the research and sharing the good info here.
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Ana | Traffic Generation March 30, 2011 at 8:10 am

You are so very welcome, Steve - have a great day!

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Aloys Jacobs March 30, 2011 at 12:32 am

So syndication for SEO purposes is an okay trick to do. Per Matt Cutts, this will improve the original page’s rank. I wonder how the search engine can make a difference between syndication and black-hat seo?
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Ana | Traffic Generation March 30, 2011 at 8:06 am

I wouldn’t start syndicating your content to the right and left though, Aloys.

Low-quality links are no help with SEO.

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Delena Silverfox March 29, 2011 at 9:37 pm

Wow. Not only is the amount of research here rather impressive, but the sheer amount you covered is a bit eye-popping as well.

It seems that, the more the conversation goes on about what Google wants and making their pet Panda happy, the more it really comes down to, “Dude. Just write something new.” Whether it’s for a guest post, blog post, article submission, just write something new.

Delena
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Ana | Traffic Generation March 30, 2011 at 6:45 am

Love your attitude, Delena, and you are exactly right.

The reason Panda didn’t affect most of us, bloggers, is because we are all about content - just the way it should be.

Have a blessed day!

Reply

Tia March 29, 2011 at 8:45 pm

Amazingly researched written, as always.

I find freaking out over things to be annoying. LOL I’ve taken care of the duplication issues on my site, and then did like you said - don’t be afraid, be informed.

I guess you could put bizchickblogs.com in the content syndication bucket, since I syndicate maybe 30% of the content now. My traffic is great; it’s very much the model that Social Media Today uses, except I think they syndicate much more. The bizchickblogs.com has great domain authority, so syndicated content there does tend to outrank the original content, but of course there is a link back to the original content, and I do make minor changes, primarily to meta data (since that doesn’t come over in syndication) and alt tags in images, and sometimes adding a different image.

So far, so good, for both bizchickblogs.com and those who syndicate. Thankfully there are still people who are not afraid of SEO myths.
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Ana | Traffic Generation March 30, 2011 at 6:43 am

Your site is doing so well, Tia (I was there yesterday) that it’s obvious that many people still have their head on their shoulders and are not afraid of syndication.

Coffee soon? I think we are due for one. :)
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Sandeep@CuriousLittlePerson March 29, 2011 at 12:05 pm

wow - thats one of the most detailed post i’ve ever seen on duplicate content… really very in depth and lays out the cards in the open

Good one Ana..
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Ana | Traffic Generation March 30, 2011 at 6:35 am

Thanks, Sandeep, and thanks for being my loyal reader - always a pleasure to see your face in my comments!
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Alex March 29, 2011 at 9:38 am

Hello Ana,

I think that people, especially since the panda update, worry too much about duplicate. Google has stated numerous times that you won’t get penalized for duplicate content on your website (that is duplicate of your own content) but Google will remove one of that duplicate page from search results and they will choose a version they think it’s the best.

So, the only problem I see with duplicate content, is to know how to manage it in order to keep it in check and always deliver to the SE’s the pages your want to appear in their index. Of course not having duplicate content would be cool, but it’s pretty hard to manage that.
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Ana | Traffic Generation March 30, 2011 at 6:34 am

You said it, Alex - it should be a well-known fact by now.

Alas, I get silly statements like “but I can’t do that because it’ll create dupe content” almost on a daily basis.

Thus the post.
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Erick Hagstrom March 29, 2011 at 8:00 am

Wow Ana, comment pagination? Archive excerpts? Author pages? I have work to do.

One of the hardest lessons that I’m learning about traffic is that shortcut methods work…for a while. It can be frustrating seeing the black hats and gray hats and spammers rank while I’m struggling to even show up in the SERPs. But ultimately your approach is right: put up good content, don’t do stuff that makes it look like bad content, and eventually you’ll rank and stay ranked. Thanks for making the internet a better, happier place.
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Ana | Traffic Generation March 30, 2011 at 6:32 am

You certainly put a smile on my face this morning, Erick!

Yes, true SEO takes time, but once your site is ranked, it’s there to stay no matter what Google comes up with.

As I mentioned in the post, these potential dupe content issues are easy to fix and once they are fixed, they are fixed.
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Oliver Tausend March 29, 2011 at 6:58 am

Hi Ana,

I am so glad you addressed this topic because it removed some misunderstandings about duplicate content. After reading is and thinking about it, I don’t think that I have an issue with it.

Thanks for sharing your informative insights.

Take care

Oliver
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Ana | Traffic Generation March 30, 2011 at 6:24 am

Most bloggers have nothing to fear from duplicate content, Oliver.

It does help to structure your blog properly, but even then Google can deal with it either way.

So good to see you here! German spring must be in full swing now…
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Gabrielle March 29, 2011 at 6:41 am

Wow - a complete post about duplicate content. That was awesome! I guess all those with WordPress robot better beware!

It’s better to write your own content for so many reasons. It helps bloggers become experts in their niches and use their creative mojo to work on giving to others. It’s good marketing, good business and good creative power.

Plus, after so many posts are created, blog owners can compile them into an ebook for giveaway or to sell.
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Ana | Traffic Generation March 30, 2011 at 6:20 am

Writing your own content, is of course imperative, Gabrielle - why otherwise blog? :)
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Dennis Edell@ Direct Sales Marketing March 29, 2011 at 5:29 am

Excellent work Ana, well researched. I shall pass this off to my SEO ASAP to be sure she is up on it all. ;-)
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Ana | Traffic Generation March 30, 2011 at 6:17 am

Wow, Dennis - I am lost for words! Or actually you are… :) Shortest comment ever!

Sooo… you never told me how you found her.
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Dennis Edell@ Direct Sales Marketing March 31, 2011 at 7:10 pm

There wasn’t much else to say without repeating you or someone else.

We’ve known each other online for quite some time now; her’s has been one of my favorite blogs.

I gave her the post. The good news is, so far so good on my blog. ;-)
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GabrieIe Maidecchi March 29, 2011 at 3:52 am

Wow nice read Ana, I wasn’t aware of problems arising from author’s/tags pages and such, now I gotta find a way to show excerpts in Wordpress instead of full posts.
I was aware of penalizations from duplicate content, I wasn’t exactly aware of what Google considered dupes, but you cleared out my mind, now it’s time to take action.
As you mentioned to me, applied knowledge is power ;)
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Ana | Traffic Generation March 30, 2011 at 6:16 am

:) Indeed, Gabriele!

Duplicate content penalties are non-existing of course, but we still need to maximize our time with Google bots by avoiding making them see doubles. :)
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Sheila Atwood March 29, 2011 at 3:11 am

Ana,

Thank you, for this very comprehensive article. I can see a couple of things I need to check. Good thing I have someone that can help me look at some of the deeper issues like, robots.

I do think that most of the issues are generally taken care of when you use WordPress. They do make it easy to change things like using excerpts for your categories.
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Ana | Traffic Generation March 30, 2011 at 6:12 am

Good morning, Sheila:

You are right, some of this might sounds intimidating, but once you look into it, it’s no big deal. Having a tech person to rely on though is a huge relief! :)

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Sam @ Weekend Getaways March 29, 2011 at 12:21 am

Hi Ana,

Thanks for clearing many myths about dupe content. I usually think that when Google find any duplicate content in a site then it blocked that particular page so that no one can see it on Google. But I was quite wrong there. ;)
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Ana | Traffic Generation March 30, 2011 at 6:10 am

We all had our own understanding of what dupe content was and wasn’t, and now we all know the true version of the facts. :)

Have a great day, Sam!

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Ryan March 28, 2011 at 11:59 pm

Wow Ana,
a good post,i have being a SEO for a while,and i saw many article about content too,but now i find the best ,thank you for your article,i learn more.

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Ana | Traffic Generation March 30, 2011 at 6:07 am

You are welcome, Ryan.

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Lisa@ blog seo March 28, 2011 at 7:35 pm

Ana:

Again, as always, BRILLIANT advice. I have had my own issues after migrating from Blogger to WP, but your canonical articles helped a ton!!!

You are WINNING! DUH!

~~~Lisa
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Ana | Traffic Generation March 30, 2011 at 5:56 am

No worries; you’ll catch up, my friend! :)
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Marcus Baker@network marketing Internet business March 28, 2011 at 4:14 pm

Hi Ana,

I appreciate the tips about some of the practical actions we can take care of ourselves in this regard and awesome that Google is so “on to it” which makes life easier for all of us. Thanks.

~Marcus
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Ana | Traffic Generation March 28, 2011 at 9:13 pm

You are so welcome, Marcus - this is definitely actionable info.

So good to see you at TGC!
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Suzy Weiss @ Women Dating After 40 March 28, 2011 at 4:07 pm

Ana your post about duplicate content was very through and made total sense.

There is certainly a lot of discussion about duplicate content on the net. A lot of it is confusing. I try to pick a few though leaders (You are one of those) that seem to know what is going on an listen to them. I think it could be summed up by saying ‘Syndicate Don’t Duplicate.’

Suzy Weiss
Dating Coach For Divorced Women
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Ana | Traffic Generation March 29, 2011 at 9:31 pm

Thanks for the compliment, Suzy - that’s what keeps me publishing good content!

I used to be confused on the topic as well until I decided to learn more about it once and for all.

And now you know what I know. :)

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Don@Internet Marketing Tools March 28, 2011 at 2:37 pm

You’ve already know my take on this…well parts of this because of my now ‘needs to be revised’ plug your link leaks post.

One ‘interesting’ concept I have been paying with on my new theme design spec is having pagination and the such handled by CSS and JS/AJAX trickery. This would enable you to have ‘pages’ but they would not be separate url’s keep all your nice ‘juice’ in one place.

In regards to dupe on the site you’ve mentioned all the points I can think of though while I agree with your premise that dont block via robot.txt and let Google handle it (they infact say this and also mention it can be a BIG juice leak to) I would say DO robot txt your css wp-admin uplaods folder etc as it does create a vulnerability (or can do) and DO noindex/nofollow pages that have no intrinsic value though thats less duplicate issue so i’ll point to my post ;)

Blackhat syndication / Autosites….in a phrase they work. I have played with them before though you have to remember not all Autosites are Blackhat if you can add value. Example ‘Stat’ sites Grab PR/Alexa etc all your metrics in one place, it auto-generated date but it can be useful…though I digress again from the post topic.

Syndication in general works; it works in the off-line world and is done by the Mega-Boys to, it creates larger reach and more exposure. I would suggest though if you do this have a link back to your site, that way X sites linking to you will show SE’s that original is in location Y.
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Ana | Traffic Generation March 28, 2011 at 9:12 pm

That indeed is interested; a bit too hard to wrap my head around it though.

I do still use Robot.txt, although I’ve read another opinion from a google employee that we shouldn’t use it at all.

Syndication? It might work for niche sites. I’d never do it on my site.

Actually working on a post on that for Wednesday.
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Dan Cristo March 28, 2011 at 12:10 pm

Hey Ana,
Being in SEO for a while, I’ve seen a lot of posts about duplicate content. This was really one of the best I’ve seen. Accurate, in depth and easy to understand.

Nice job.
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Ana | Traffic Generation March 29, 2011 at 9:28 pm

Thanks, Dan!

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Maky | Nigerian Food Recipes March 28, 2011 at 12:07 pm

When Google say they are fighting content scrapers, I wonder if they write different algorithms for different niches because I am yet to see this latest panda algorithm at work in my niche. :(

A lot of sites that scrape my content (up to my watermarked photos they do not even care to remove), rank well for a lot of keyphrases. There are even some sites that have taken off their scraped content but they still rank well for the page with non-existent content and when you click on the link, you will get to a 404 page yet they appear on the first page of SERPs with richer websites trailing behind.

I think the web is becoming too big for Google to control so they should stop pretending that they are still in control. This is one proof that content is not king. I think domain age is! :)

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Ana | Traffic Generation March 29, 2011 at 9:28 pm

My blog gets scraped constantly, as you can imagine, Maky. I don’t know if any scraped versions are ranking over mine (I don’t have time to track my rankings - what a sad thing for an SEO to say!), but I agree with you - Google has a lot of work to do no matter where I go.

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Peggy Baron March 28, 2011 at 12:01 pm

Hi Ana,
Good stuff here. I can see what I need to fix in my blogs.

Clarification though?
You said “open your archive.php of your theme and replace the_content with the_excerpt. Hint: make sure your category and tag pages also display excerpts only.”
So I open both category.php and ?whatever the tag page is.php and replace the_content with the_excerpt in both?

Thanks,
Peggy
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Ana | Traffic Generation March 28, 2011 at 9:04 pm

Good question, Peggy, and that’s where I’ll fall flat on my face - I don’t do any technical support on my blog, so I know how to do things in theory.

I would back up my blog and try that.

Ana

PS Or outsource. :)
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Riya @ Couponseasy March 28, 2011 at 11:51 am

Hi Ana,

Do you have any idea about any tool or software available which can find duplicate content?? I mean both types of duplicate content Cross-domain type and Within-your-domain type. That would really help to minimize the duplicate content issue.
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Ana | Traffic Generation March 28, 2011 at 9:00 pm

To check for dupe content across domains, read this post: http://www.dazzlindonna.com/blog/making-money-online/site-ideas/content/check-your-site-for-duplicate-content/

There are some paid tools that would tell you about dupe content within your site, but none of them are that great.
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Riya @ Couponseasy March 29, 2011 at 1:11 am

Thanks Ana!! for answering my question. I was looking for such tool for quite a long time and finally you helped me to complete my search. :D
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Peter L Masters March 28, 2011 at 10:36 am

Another great post Ana and thank you for really getting into the subject. I was thrilled a month or two ago to see my posts on an couple of sites, what a compliment! I later, on closer inspection, realised that these were spam type affairs, ‘scraping blog syndicates’ and it really worried me in case the Google police hunted me down! Since then, I have noticed a couple of posts on far more legitimate sites and I’m OK with those, but it is a very good point. Don’t be afraid, be informed is a great motto. Thanks for informing everyone (again). Regards Peter
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Ana | Traffic Generation March 29, 2011 at 9:25 pm

Can’t escape scraping, unfortunately.

I have some 15K links to this blog, Peter, and I didn’t build them - most of them come from blogs republishing my content, i.e. scraping it.

Google does understand that we have no control over who links to us, but we could be penalized for who we are linking to. Take a look at this post to see what I mean:

https://trafficgenerationcafe.online/trackbacks-vs-pingbacks/

Have a good night!

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Mark March 28, 2011 at 9:58 am

Ana, duplicate content is such a confusing topic for most people. Thank you for writing such a clear and through post about it. I think a lot of people don’t understand that the true problem lies in repeating content on your own site through “gateway pages” and other black hat tricks to deceive the search engines, not in syndicating content.
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Ana | Traffic Generation March 29, 2011 at 9:20 pm

I don’t think most bloggers have any idea that real duplicate content issue is on their own blogs - not after reading this post. :)

Thanks for coming by, Mark!
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Robert Dempsey@Internet Marketing Strategies March 28, 2011 at 9:45 am

Hi Ana - picking on article spinning I see?

Great post on the duplicate content question. So it appears it’s really nothing to worry about as long as you don’t push the exact same version out to a million places and not link back to the original.

When it comes to some of the article marketing we’re all taught to do, there is no original post, so that would be an issue. That makes a more strategic and long-term approach even more important and tasty an option. That’s the direction I’m heading in as it appears to be the bestest.
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Ana | Traffic Generation March 28, 2011 at 10:32 am

The bestest directions are definitely always the bestest. :)

Referring back to the original article is the key.

However, are you still doing that even after Panda finally crawled up that tree? :)
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Robert Dempsey@Internet Marketing Strategies March 28, 2011 at 10:56 am

I’m using one of my niche sites in my non-challenge with Alex, and interestingly the results are quite good. I’m not sure if writing 3 versions of an article is spinning per say (perhaps one form) but I can tell you that I am now hiring that out as it is mind numbing.

I’ve also recently read a little eBook on a very different style of article marketing that I’ll be trying out, with a third already in progress.
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Ana | Traffic Generation March 28, 2011 at 8:54 pm

Wow, you really got into it, seems like. Might need a guest post about your findings.
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DiTesco March 28, 2011 at 9:32 am

What a great post Ana. I am sure you had to go over a great ordeal to get all these information in one place, and providing your insights about the subject matter. Kudos to you for doing so. Duplicate content has always been a taboo for many and as you said, rumors still are born almost on a daily basis. I for one have missed on a couple of issues you mention here and will remedy them quickly. Fortunately, they ca be easily fixed :) . Thanks!
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Ana | Traffic Generation March 28, 2011 at 10:29 am

Most of these issues can be fixed very easily and the best part is it’s a “fix it, forget about it” kind of tasks.

Good to hear you actually learned something from it! :)
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Lou Barba@informationhighwaycardandgiftshop.com March 28, 2011 at 9:19 am

Hi Ana,

My father used to say that some people work harder to get out of work than if they actually did it. I’m glad to see that Google is (who knows how) going to reward the people who actually work on their blogs and websites, and put the babies who can’t work in the sandbox.

Lou
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Ana | Traffic Generation March 28, 2011 at 10:27 am

Definitely about time, Lou!
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