Traffic generation via SEO or search engine optimization is one of the least understood, yet effective traffic generation strategies in online marketing.
Are you using a website to promote your online business? (If you said no, stop right here and go set it up NOW – your online business is useless without a lead capture/landing page!!!)
If so, you may have found yourself a bit frustrated – to say the least! - by how difficult it can be to generate targeted traffic to your website.
Many marketers launch websites (or just use their company duplicated site, which is also a huge no-no) with the “build it and they will come” mentality, thinking that simply having a site is the key to successful traffic and lead generation.
Unfortunately, no matter how much time or money you have sunk into your online presence, building a website is not enough.
In order to make your website truly work for you, you need to use search engine optimization (SEO) to generate targeted website traffic to your online business site.
Search engine what?…
Q: What is search engine optimization | SEO?
A: Simply put, search engine optimization involves generating traffic to your site through being ranked high in search engines for your chosen keywords.
Q: Why should you care?
A: Search engine optimization robots look for these keywords, and having them in your content will help your site to achieve high search engine ranking optimization and increase blog traffic.
Think about the last time you did a Google search.
How many pages of results did you look at to find the information you wanted?
Chances are you didn’t look past the first page or two of results. I know I don’t.
The same is true with the vast majority of internet users — if they don’t find what they’re looking for on the first page, they usually either give up or try a different search phrase.
There are several good SEO keyword tools (Market Samurai is the one I personally use) that you can use to find keywords relevant to your business and generate more traffic for your site via search engine optimization.
Spend some time finding out what people are searching for in Google and other search engines… and use these keywords in your content.
This includes not only the text of your website, but also your image tags, title tags, and page descriptions.
If you have no idea what I am talking about here, send me a comment, and I will make a post explaining any of the search engine optimization factors I just mentioned.
It takes quite a bit of time to use search engine optimization to gain more traffic for your site — time that you would probably rather spend talking to prospects.
HOWEVER, by properly optimizing your site for search engines, you can generate targeted traffic much more effectively — and spend your time closing the deal, instead of hunting like crazy for those leads.
You are right: you don’t have to comment or retweet, but do it anyway; I love hearing from you!
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This post brought to you by Ana Hoffman
Ana is the founder of Traffic Generation Cafe and wants you to know that her 7 Steps to Complete Search Engine Domination free SEO report = SEO Made Simple. Don't forget to pick up your own copy today - just click on the link above!
Ana has written 256 great posts for Traffic Generation Cafe.
A wife to a great husband, a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
{ 10 comments… read them below or add one }
Why should we run SEO campaign, when we have a chance to get targetted traffic through google adwords.
Because your AdWords campaign is as good as the thickness of your wallet, Alphonso. Once you run out of money, your traffic will dry up as well.
SEO traffic is leveraged and, once you get ranked, almost entirely hands-free.
Ana
Although there are probably hundreds of ways out there to promote your site, there is no better means in generating traffic than learning the basics of SEO.
As long as a website is founded on the objective of gaining consumers, then it is a top priority to get hold of the best search engine marketing in the form of SEO. With it, websites can generate tons of traffic through the attainment of a good ranking status or page rank.
seph from search engine marketing agency invites you to read: Site Map
Hello Seph,
Yes you are right, but let me include a better objective which is providing quality information to our readers which will make them stay and eventually come back for more.
Have a wonderful time,
Ana
The “build it and they will come” mindset is the fault of shrewd internet marketers who just want to cash in on newbies and lured them to buy their products. Now, almost everyone who start up an internet venture thinks the same and quits early when they find out that internet business takes a lot of time and effort. I was a victim but the good thing is I didn’t quit. Instead I’m trying to learn the system, and yes, SEO. SEO is really important.
Ed invites you to read: SEO Keyword Optimization- The Importance Of Choosing the Right Keywords
I could not agree more, Ed.
Internet marketing is a business and as such it requires A LOT of work.
Glad you are trying to figure your way around it; feel free to ask questions.
Ana
Ana invites you to read: 3 Unorthodox Ways to Get King-Kong EDU Links
Ana,
I am struggling trying to figure this all out and I will not give up until I do. I appreciate your assistance Knowledge.
Mark
Mark, I am here to help with any of your questions.
The article today was exactly what I have been looking for. We have been trying GoogleAd words with little to no success. Do you have some tips on where I can find what people are searching-is Market Samurai the best option?
Thanks for your wisdom- it is much appreciated!
I am with you on Google Adwords.
It’s a great way to bring more traffic to your site, but it’s expensive, requires a lot of careful studying (to ensure you don’t go broke doing it), and it’s not leveraged, meaning that once you run out of money, you run out of traffic.
SEO is my favorite long-term way to bring traffic, no question about it.
As far as research is concerned, yes, Market Samurai is by far my favorite research tool. You can also do some research through free Google Adwords keyword tool.