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Weekly Marketing Skinny • November 7, 2015

Last Updated on March 12, 2018 11 Comments

In the marketing spotlight this week:

♨ Google's “RankBrain” AI engine; ♨ song clips in Facebook News Feed; ♨ Facebook's video views are way up; ♨ customized Facebook’s notifications tab; ♨ Twitter hearts thee; ♨ Periscope is on Apple TV; ♨ Podcasts coming to Google Play Music; ♨ ...and more.

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.

Between you and me, I have no idea why I bother investing hours of my time weekly reading all these marketing news just to boil them down for you in my Weekly Marketing Skinnies, other than the fact that I know you don’t have the time to keep up with the fast-paced marketing industry on your own, yet you DO need to be in-the-know to remain competitive.

Plus, your enthusiastic comments and social media shares show me just how much you truly appreciate being kept in the marketing loop in just a few minutes per week.

[share]If you appreciate what I do, share this Marketing Skinny:[/share]

THANK YOU.

 

Now grab your cup of coffee and let’s catch up on the marketing news that matter to your business.

This one will be short and sweet. 😉

Search

Google is using a machine-learning artificial intelligence system called “RankBrain” to help sort through its search results. Kicker? It’s the third most important signal in the Google ranking algorithm.

Social Media

Facebook’s Music Stories adds song clips from Spotify and Apple Music to your News Feed.

Facebook is now serving 8 Billion video views a day. Autoplay,autoplay, autoplay!

You can now customize Facebook’s notifications tab on Android and iOS.

Twitter has changed the star icon for ‘Favorites’ to a heart and they’ll now be called ‘likes.’

YouTube makes every one of its videos compatible with Google Cardboard.

Periscope has come to Apple TV.

You can now embed a live Blab on your site (but I wouldn’t recommend it; too resource-intensive.)

Skype launches a share button to help you share content from the Web. And now I’ve seen it all…

Marketing This & That

Firefox 42 arrives with tracking protection, tab audio indicators, and background link opening on Android.

Google launches Smart Reply: done-for-you email responses for Inbox by Gmail. Haven’t seen it yet, but love it already.

Podcasts are coming soon to Google Play Music - a great way to reach people who have never listened to podcasts.

Thank You

To all of you who mentioned Traffic Generation Café in any shape or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

And I am not the only one who thinks that, by the way.

Take a look at the comment Kurt Frankenberg of Shoestring101.com (one of my favorite blogs, by the way) left on a recent Weekly Marketing Skinny:

kurt frankenberg's comment on marketing skinny

Here are just some of the mentions I came across in the past week:

Top 100 Business Blog Winners - bizhumm.com

Marketing Lessons From an Expert: Nobody Buys Paint-by-numbers Art - Martin Stellar at martinstellar.com

Tips Tuesday – Blab Explodes Visibility, Twitter Cards, Google Authorship - MaAnna Stephenson at blogaid.net

Monthly Marketing Roundup Gold – Social Media, Blogging & SEO - Robin Strohmaier at r-rwebdesign.com

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/anahoffman-gplus-feed

 

To an even better next week,

traffic generation cafe

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Weekly marketing news october 26, 2015

Weekly Marketing Skinny • October 26, 2015

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Weekly marketing news November 21, 2015

Weekly Marketing Skinny • November 21, 2015

11 Intelligent comments · espresso yours below

  1. Yatin Khulbe says

    November 17, 2015 at 7:12 pm

    Hi Ana

    The internet is loaded with valuable information. There are so many people who are open and generous in sharing the ideas with the world. But, it becomes difficult for a single person to track down all the information. So, this is the perfect kind of post for me.

    I completely agree with Kurt’s views. Apart from reading these valuable articles, one gets the chance to interact with new bloggers. It is gold mine of new ideas. It always feels great to connect with like-minded people.

    Hats off to your efforts, Ana.

    Reply
    • Ana Hoffman says

      November 21, 2015 at 7:58 am

      So very kind of you to let me know, Yatin - comments like these keep me going! Have a great weekend.

      Reply
  2. Matt Banner says

    November 12, 2015 at 7:18 am

    Got to respect the Skinny! Great stuff as always, Ana!

    The likes thing on Twitter confused me. I mean, what was its purpose? Who really cares? Seems like an odd development.

    And I might be one of the few people that still loves Firefox, so always happy when a new update comes out.

    I only just found out about Google Cardboard, so pretty great to see YouTube is staying on top of that sort of thing.

    Hope you’re having a great week, Ana. 🙂

    Matt

    Reply
    • Ana Hoffman says

      November 12, 2015 at 9:21 am

      Thanks so much, Matt.

      Twitter’s main problem is figuring out how to acquire the new user base - that’s why they came up with hearts. Most ‘user-friendly’ and relatable.

      Have a great week as well.

      Reply
      • Matt Banner says

        November 19, 2015 at 7:58 am

        That makes sense! Thanks Ana. 🙂

        Reply
  3. Michael says

    November 7, 2015 at 11:48 am

    We can only pray Facebook never makes those sound clips autoplay… it’ll be like Myspace all over again!

    Reply
    • Ana Hoffman says

      November 7, 2015 at 12:51 pm

      HA! Tru dat.

      Reply
  4. Swadhin Agrawal says

    November 7, 2015 at 8:49 am

    Hi Anna maam,
    Thanks a ton for the awesome News Treat. 🙂
    I wonder if smart reply would be something I would like to mess my responses with. Anyways, handy at times of no time 😀
    Have a great weekend 🙂

    Reply
    • Ana Hoffman says

      November 7, 2015 at 11:09 am

      That’s certainly possible, Swadhin. I am definitely curious to try it out once I see it in my Inbox.

      Thanks for coming by!

      Reply
  5. Robin Strohmaier says

    November 7, 2015 at 7:58 am

    Hi Ana,

    Thank you so much for including my post! I’m honored! I am off to get another cup of coffee before I read the news 🙂

    Thanks for all you do, Ana!

    Reply
    • Ana Hoffman says

      November 7, 2015 at 11:10 am

      You are so very welcome, Robin. I think I am going to join you and get yet another cup of coffee as well… 😉

      Reply

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