Don't have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?
I've got you covered.
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
And I package them neatly in bite-sized chunks in my Weekly Marketing Skinnies right here at Traffic Generation Café every Saturday morning.
Now grab your cup of coffee and let's catch up on the marketing news that matter to your business.
Search
SIDE NOTE: To stay on top of marketing news as they happen, be sure to follow me on Facebook.
Google says not to worry TOO much about site/page speed.
Would you like to know how long it could take to move a page up Google SERPs after building link(s) to it?
Redesigned Google Analytics mobile app now available for both Android and iOS.
Social Media
Facebook News Feed ranking update: it will now factor in time spent on articles on mobile.
Speaking of Facebook News Feed: would you like to know how it works?
FB Instant Articles are now officially open to ALL publishers.
Facebook passed 1.65 billion monthly active users, 54% access the service only on mobile.
Yet apparently, there's a decline in people sharing original, personal content on Facebook. What exactly IS ‘original, personal' content on Facebook? Here's a lively discussion about it.
Facebook Messenger now lets you make group calls with up to 50 people.
[Facebook Live video] Facebook takes down page with 4.4M fans. What does it mean to your business?
Facebook launched a way for publishers to easily crosspost videos.
People often ask: who can see my posts on Facebook?
Here's a list of [free] upcoming Facebook for Business Webinars in 2016.
Facebook is (finally!) rolling out the option to turn off live video notifications.
[share]Finding this Weekly Marketing Skinny valuable so far? Please share it:[/share]
THANK YOU.
Instagram tweaked its Explore page adding a new, personalized channel for videos, Videos You Might Like.
Twitter switches its App Store category from Social Networking to News, where it ranks No. 1. Interesting strategy… just might work!
Periscope launched Sketching on iOS, plus improved viewer stats for streams.
YouTube launched non-skippable 6-second Bumper video ads.
Pinterest rolled out Featured Collections, its version of trending topics.
Pinterest also has overhauled its iOS app for speed and looks.
Snapchat says 10 billion videos are being watched daily.
New Blab feature: multiple people can share their screen at the same time.
Vine now lets you automatically play all videos in a channel.
Live video storage platform Katch will shut down May 4.
Marketing This & That
WordPress.com bloggers can now include share buttons for WhatsApp, Telegram, and Skype.
You can now listen to podcasts right in the Google App on Android (DO check out Denise Wakeman's Adventures in Visibility' podcast!)
Google Calendar for Android can now find meeting times that work for everyone with the new “Find a time” feature.
You can now navigate Google Maps on desktop with your keyboard. Give that mouse a break!
Thank You
To all of you who mentioned Traffic Generation Café in any shape or form in the past week, my whole-hearted THANK YOU.
Traffic Generation Café would NOT be what it is today without you.
And I am not the only one who thinks that, by the way.
Take a look at the comment Kurt Frankenberg of Shoestring101.com (one of my favorite blogs, by the way) left on a recent Weekly Marketing Skinny:
Here are just some of the mentions I came across in the past week:
How to Leverage a Content Promotion Strategy for Better Results and Higher ROI - Peter Mead at SEMrush.com
How to Boost Your Visibility with Free Traffic – Adventures in Visibility with Ana Hoffman - Denise Wakeman at denisewakeman.com
18 Tweetable Traffic Building Tips to Start Using Today! - Ann Smarty at internetmarketingninjas.com
39 Influencers Sharing Their Target Audience Secret - Yatin Khulbe at huffingtonpost.com
The Beginner’s Guide to Starting An Email Newsletter - Ingrid Cliff at heartcomms.com.au
The Best SEO Tools: As Voted by 95 Leading Search Experts - Robbie Richards at robbierichards.com
April Link Roundup: Killing a carousel! - Anna Bogushevskaya at digitaldrivewithanna.com
Have I missed your mention? Let me know in the comments!
Want to see your name here? Mention Traffic Generation Café in your next blog post!
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To an even better next week,
Denise Wakeman says
Always a rich round-up that will take me an entire weekend to study! Thank you for the shout-outs about Adventures in Visibility. Loved the conversation we had about personal branding and its relationship to traffic generation. #YouRock Ana!
So very kind of you, Denise. Thanks for coming by and have a great weekend!
Peter Mead says
Nice roundup Ana. Wow heaps of good info jammed into this post. Thanks for acknowledging my article. Your checklist got me thinking too.
Cheers
Peter Mead
Was honored by your mention, Peter. Thanks for coming by!
Thanks for another amazing marketing skinny, Ana!
I’d like to add something about page speed and Google… Just recently I had the interesting client’s case. After a redesign, his website lost around 11 % of organic traffic and got less returning users. One of the major reasons I found was a page speed issue that decreased significantly after a new design implementation. Organic positions were slightly dropped too.
The point is I’m sure we shouldn’t worry about it when we have loading speed in 3-4 seconds or less. In other cases, we should invest and improve loading speed to make site as fast as we can.
I personally leave the page if I’m waiting too long (5-6 or more seconds). I’m sure the most of our organic search visitors do the same.
PS Thanks for including my last roundup!
That’s a very good point, Anna. Decrease your page speed for the sake of your customers/readers, if not for Google specifically.
Thanks for sharing your client’s story; always good to know what works (and doesn’t!) in practice.
And I always truly appreciate your mentions!
Thanks for this awesome roundup Ana!
I will make sure to put these insights into action! 😀
Benjamin
Pleasure, Benjamin; thanks for coming by.
Very useful round up and source of knowledge for newbie bloggers. Thanks for sharing such a worthy experience. 🙂
You are very welcome, Santanu.
Beautifully rouded-up Ana. Learnt many valuable things dropping by here. Keep rockin’
Much appreciated, Rocco.
Oluseye says
Now, i can categorically say this post is specifically meant for me. So in handy for a newby, and i’m checking on those links and exploring them right away.
Thanks Ana
You are very welcome, Oluseye.