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Whether you watched the last Super Bowl broadcast or not, you undoubtedly heard of the highly acclaimed $3M Google Parisian Love commercial.

No actors. No voiceover. There was only ONE PICTURE. Just words on screen, really.

Yet, in under 60 seconds the entire NFL-watching population had their hearts melted.

Awwwwww….

This is video marketing at its best.

Where does all the magic happen? On the screen? Not at all.

It’s in YOUR HEAD.

Love, romance, the Eiffel tower, the Louvre, a steaming espresso at a café, the scrumptious taste of chocolate…

None of it is on the screen, yet your imagination wraps around it and makes it so real that all you can do is say

Awwwwwww….

Telling a story is the most powerful video marketing tool in existence, making your customers fill in the gaps and yearn for whatever it is you are selling.

Let’s break down this oh so simple and oh so powerful commercial:

• Feature: Google search is simple to use.
• Advantage: Google search has the best results.
• Benefit: You can even use Google to find LOVE! (Awwww!)

One of the biggest companies in the world, running one of the most expensive ad spots, and the ad is so simple that even YOU COULD DO IT!

Don’t believe me?

Then check this out.

Some time in the last few weeks, Google and YouTube launched their (or its, I should say) new video marketing tool called the “Search Stories Video Creator“.

The tool prompts you to input up to 7 different search parameters, choose a song, and it will generate your video in the same style as other Google Search Stories (there is a whole series of these commercials; Google started releasing them last fall. See them all here.)

It’s really fun to use and takes only a few minutes; it will even do as much as upload your video to YouTube.

It goes without saying that there are plenty of parodies out there by now and I am sure there will be a lot more to come.

Here’s one purely for entertainment purposes:

YouTube video marketing hard? Think again!

Love it or hate it? Comment to show me that you’re alive!

PS The second biggest challenge in video marketing is making your videos seen and ranked by the search engines. Here is what I’ve been successfully using for that:

PPS For more no-nonsense traffic generation and conversion tips from Ana, fill out this short spam-free form:

This post brought to you by Ana Hoffman

Ana is the founder of Traffic Generation Cafe and wants you to know that her 7 Steps to Complete Search Engine Domination free SEO report = SEO Made Simple. Don't forget to pick up your own copy today - just click on the link above!

Ana has written 251 great posts for Traffic Generation Cafe.