Don’t you love it when the points you’ve been making for a while are finally validated by someone with perceived higher value? (You don’t really expect me to admit that Chris Brogan and Derek Halpern might actually be more of a powerhouse than I am, do you?)
Well, that’s exactly what happened when Chris Brogan of ChrisBrogan.com asked Derek Halpern of SocialTriggers.com to check out one of his multiple websites and give him advice on improving traffic conversion:
Learn about:
- How to avoid the “curse of knowledge”: don’t assume that your visitors know what you know and give them a good headline;
- What to do and not to do when asking readers to subscribe;
- How to set secondary goals for your readers;
- Why size 14 is the new size 12;
- How to highlight all the right things on your site.
Marketing Takeway
Watch the video, come up with an implementation plan, and don’t forget to visit Derek’s site - I am a big fan!
Love it or hate it? Comment to show me that you’re alive!

More Great Posts on the Topic:
- Website Traffic Generation: Practical Secrets To Getting A Lot Of Traffic
- Top 10 Split Testing Tips to Increase Your Landing Page Conversion Rates
- 17 Traffic Building Tips from Some of the World’s Most Popular Bloggers
- WWW vs non-WWW: Why You Should Put All Your Links in One Basket
- Matt Cutts on All Things SEO: Speed, Link Buildling, Domain Names and More













{ 18 comments… read them below or add one }
Getting as much subscribers is the key objective of blogging. Nice video, I really enjoyed listening to Derek.
Cristian @ Blogging Tips invites you to read…Interview with Jane Sheeba of Find All Answers
It is and yes, Derek is a great “lecturer”.
Ana | Traffic Generation invites you to read…How to Improve Google Rankings for Your Older Posts in 4 Easy Steps
I really appreciate your post and you explain each and every point very well.Thanks for sharing this information.And I’ll love to read your next post too.
You’re welcome. I look forward to seeing you around my blog.
Thanks so much for sharing Ana, great stuff!
Only a pleasure, Stephanie.
Hey Ana,
Derek seems to be very knowledgeable in website layout and design. This is the first time I had ever heard of him.(of course hes no Ana Hoffman)
Thanks for the introduction to Derek and Chris and for the awesome info.
Now I need to put this to use.
Thanks again Ana and have a great day!
Ian Belanger@Network Marketing Success invites you to read…Overcoming Procrastination With A March Madness Bracket And Newton’s Law Of Motion | Really?
Yes, he is. Thanks for the flattery - it’s much appreciated

Ana | Traffic Generation invites you to read…Friday Tips for Keeps: Forget Your Daily To-Do List - You Don’t Do It Anyway
This is the first time I’m hearing of Derek, but I trust in you so I will surely check him out.

Dennis Edell | Direct Sales Marketing invites you to read…How To Refund Domain Names
Do that, Dennis. He really is knowledgeable.
Ana | Traffic Generation invites you to read…Is Your Blog Traffic Going to Last Forever? No!
Feel honored, yet forewarned Ana. I only study up on someone considered a “guru” of any kind on the recommendation of someone else.
If it goes bad, I’m comin’ back to git ya.

Dennis Edell@ Direct Sales Marketing invites you to read…How To Refund Domain Names
While that threat is scary indeed, I have no concerns at all.
Oh I wouldn’t be so quick to dismiss, I might start talking about your HAIR! Muhahahahaha!!
Dennis Edell@ Direct Sales Marketing invites you to read…Attention Commenters: VALID Email Addresses PLEASE!
Nooooo!!! Not the hair!!! Okay - I am SCARED!

Ana | Traffic Generation invites you to read…How To Turn Every Post Into A Sticky Web For Readers
Thanks for another great resource, Ana. I immediately subscribed to Derek’s list. These guys obviously know what they’re talking about (but not more than you, I agree, lol) It was also nice to hear that I’m actually doing a few things right.
Hugs,
Melody
Melody | Deliberate Receiving invites you to read…2012 and the End of the World. Not.
Great Melody. Thanks for the confidence boost too. It certainly is good to know you’re doing things right.
Ana | Traffic Generation invites you to read…Email Marketing Tips: How Often to Email Your List?
Oh my gosh Ana, this video was absolutely insane value. I have a full page of notes just from watching this video. Thank you so much for posting this, incredible. I am so blown away I don’t even have an intelligent comment for you….lol. Except that I am going to make some of these changes on my site. Great post!
Mark Harbert
Mark Harbert invites you to read…Do We Really Have Everything In Us To Succeed?
It is of excellent value indeed and that’s why I decided to post it. I am glad that you enjoyed it too and no - there’s nothing wrong with your comment

Ana | Traffic Generation invites you to read…Email Marketing Tips: How Often to Email Your List?