This is a guest post by Tristan Higbee.
I guarantee that just about everyone reading this is a preblogger.
Whether you’re getting ready to launch your very first blog or are a seasoned pro busy plotting your next uber-successful online venture, the majority of us are in some stage of planning to start a new blog at some point in the future.
I recently launched a new blog and am already realizing that there are some things I’m glad I had been doing before my blog’s launch and some things I wish I had. None of them require a huge sacrifice of time or effort beyond what you’re probably already doing.
Keep in mind that the more work you do now before you actually start your blog, the easier it will be for you to build up a large amount of quality traffic when launch time comes.
Below are 5 things everyone in any state of blog pre-launch should be doing right now; think of them as pre-traffic-generation techniques.
1. Keeping a list of post ideas
Having a list of things you’re going to talk about on your blog (whether it be on a piece of paper or in a file on your computer) is one of the best things you can do while you’re in the preblogging stage.
The more specific the items on the list are, the better off you’ll be.
For example, if you’re blogging about rock climbing, don’t just say, “Write about ropes.” That’s too broad and just requires more work from your future blogging self to figure out what exactly you were talking about when you wrote that. Make it specific: “What diameters of rope are best in what situations?” or “How long of a rope do you need?”
Making your list as specific as possible also serves the purpose of forcing you to actually take inventory of what you know and can post about.
It’s easy to say “Oh yeah, I’ll be able to write like 20 blog posts about climbing ropes!”, but then when you actually sit down to brainstorm your list, you only come up with three.
It’s important to plan for these things before you find yourself in that situation.
2. Keeping a list of blogs you want to guest post on
This is one thing I really wish I had done before launching my blog. As a result of not doing this, I’m now spending a fair amount of time each day trying to find blogs to write guest posts for.
I’d rather be spending my time actually writing for them!
There were a lot of blogs I came across before I launched my blog that I made a mental note of, but all of those mental Post-Its have long since lost their stickiness.
I’ve started a sites-to-guest-post-on.txt file on my desktop and I simply add to it whenever I come across a great blog (like this one!) that I’d like to write for.
3. Building relationships through Twitter
Though I signed up with Twitter a year or so ago, I’ve only very recently (as in a week ago) gotten into it. Because the audience of my previous blog wasn’t super tech-savvy, I never really felt the need to be an active Twitter user.
But boy do I regret that these days!
I knew a while back that I would start a blog that could be a valuable blip on the radar of Internet marketers and bloggers, but I never thought to connect with those people before I actually started the blog.
The way to use Twitter effectively is to build up solid personal relationships, and that’s something that takes time and effort to do.
That’s time and effort now that I could have spent earlier, and my relationships would be more mature and beneficial to my blog now. Everyone associates with and supports the people they like and have a relationship with, and that’s where the power of Twitter comes into play.
Start early to build up that circle of trust!
For more Twitter power tips, check out Why Build Relationships on Twitter and How to Take Over Twitter previously on Traffic Generation Cafe.
4. Commenting on others’ blogs
Remember how I just talked about the importance of building relationships?
Commenting on blogs is another great way to do this.
I’m guessing that if you’re reading this, you read other blogs. Great!
And I’m hoping that if you read this, you’re going to leave a comment.
The writer of what you’re reading has already initiated the conversation and is desperate to interact with you; the ball is now in your court. You can either hit it back to create an engaging, meaningful exchange, or let roll out of bounds and doom it to remain wallowing in anonymity.
It’s up to you!
If you want to become a commenting pro, be sure to thoroughly digest 7 Tips to Make Your Comments Stick Out Like a Sore Thumb.
5. Joining-and being active on-forums
Forums can be a great way to drive traffic; they can also suck the life out of you and leave your blog a neglected, hollow shell.
Ana has already talked about how forums are her least favorite traffic generation strategy, but also about how you can use them to effectively generate traffic for your website.
Being an active member on a forum is all about connecting with people (are you noticing a pattern here?).
When you DO finally launch your blog, you can do a “Hey, check out my new blog!” post on the forums, people will congratulate you on your new accomplishment instead of condemn you for spamming up the forums.
More importantly, you’ll have a ready-to-go audience that knows you and is used to reading and responding to what you’ve got to say. Those are definitely not bad things when it comes to blogging!
There are obviously a lot of things you can be doing with your time before you actually start up your blog.
But why not start planning and doing a little bit of work (can you even call these five things work?) now so you can reap the benefits later?
And while that question is stewing, leave a comment below of what YOU wish you had done before you started your current blog if you have one.
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{ 60 comments… read them below or add one }
I’m finding twitter a little difficult to get a handle on. I do love tumblr, however, because you can publish from tumblr to twitter, Facebook, and squidoo. The downside is that it’s not very interactive. I won’t give up on twitter yet, though.
Twitter is not my favorite either, Jacqueline - it took me a while to learn the ropes.
I still don’t like it (I don’t like social media in general), but it does bring a lot of traffic, which makes it worthwhile.
What blog site will be best for a college student to dumb to know anything about blogging?
Tough one, Chuck - almost all blog offer some sort of blogging info; it’s just hard to find it.
Check out this link: http://www.newbielifeline.com/wordpress; might be a good start.
Ana
Yeah, you’re so right, #1 is absolutely crucial. Coming up with specific ideas to write about probably takes as much (or maybe even more) time as actually creating the content. It’s definitely what I struggle with.
Jen invites you to read: What Gives- Top Chef
Yes you’re right Jen, I think that is where most of us struggle because we always want to provide interesting topic.
All the best,
Ana
Twitter is something that I did not use as much before, and now I wish I did! I also did not post comments on great blogs that I read in the past and I regret that now. I had no idea how hard people work on blog posts until I started my own blog. It makes me appreciate that people took the time to pull information together for it.
Twitter is great!!!! I’ve recently got into it too and I’m so excited about it. I’m starting my first real blog now, and it’s been great. Love reading posts like this! Great way to get comments is to ask for them in your post. Great advice!! Guest blogging isn’t something I’m too familiar with, love to hear all about these new things! It’s so interesting and fun to keep up on.Things like this help so much! It’s like you could get an entire blogging education online, as long as you know where to look!
Whitney invites you to read: Day 42- PR Project
Thank you so much for this post. I could not agree more. I am a definate newbie to blogging but have been semi-using facebook & twitter. Now I have the same wishes… should have and didn’t, but now I am learning.
Hi Dani,
I’m glad you’re learning lot of things from here. You can visit any of my blogs as you wish for more ideas.
All the best,
Ana
Thanks for this blog Tristan. Sometimes I struggle to come up with what to blog about next. I have never intentionally kept and updated a list. But this is exactly what I have been missing. I come with ideas often and when it comes time to write I draw a blank.
I am going to start my list right now.
Rob
Rob Franta invites you to read: A lesson from my 11 year old daughter!
What a good idea, to go ahead and become active before your actually start blogging. This not only establishes your online presence but it also sets up good habits for when you actually have your site up and running.
Thanks Sheila, I’m glad you like my idea.
Hope to see you again,
Ana
Tristan,
OMG(oodness)! I can’t believe I’m reading this now,talk about perfect timing. I’m actually in the process of setting up my blog. I’m a “list girl” so I’ve been keeping a list of ideas as suggested in tip #1. Although I visit blogs I’ve never even thought of commenting on them because I didn’t have my own blog up and running.
DUH!!!
In fact this is the first blog I’ve ever commented on. Thanks, to you I’m feeling more confident about having a successful launch. I’m implementing the rest of your awesome tips starting TODAY!
Thanks again.
Your turn is NOW!
Great article! I too joined Twitter about a year ago in the mass frenzy of the blue bird. I did not however utilize much until a couple weeks ago. Amazing in that short time I truly have increased traffic to my sites. Well done Tristan!
Lisa invites you to read: Serping- What Is It & Why Should You Be Doing It
Hi Tristan, thank you for some great tips. I agree with you 100% that getting to know people in the blogging and twitter community is definitely helpful for a blogger down the road.
I like your idea of keeping post ideas. Right now I just pull mine out of the air, but having a list would certainly be helpful. Take care!
I’m with you on the twitter thing. Of course what you see a lot right now is people using twitter to just send out a reminder that a new post was posted.
Richard Kaulfers invites you to read: Business by the Bikini- Jennifer Nicole Lee Shares her Sexy Business Secrets
Hey Tristan,
What great tips on pre-blogging. You’re absolutely right, before launching the blog, proper planning and relationship building can make the launch successful. The type of launch that people actually notice, rather than just the crickets.
Thanks for passing on the goods.
Susanna
Susanna Hess invites you to read: Why Hide Facebook Friends How To Hide Friends On Facebook
“The type of launch that people actually notice, rather than just the crickets.” Very well said, Susanna. And it’s so much better for the self esteem if there are actually people around to read and comment on your blog when you launch it! Thanks for the great comment.
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Hai the blog commenting is somewhat good as this helps in generating traffic,as for as twitter traffic it is anna’s idea working fine.thanks for nice post
Time is a rare commodity for most so summaries are very useful. Nice to hand on too! Network marketing today profits from it.
Thanks
Frieke Karlovits
Frieke Karlovits invites you to read: Red Personalities – Traditionally Called Choleric
Hey Frieke,
That’s very true, time is so precious especially for us bloggers.
Nice to see you again,
Ana
Hey Tristan,
An interesting article you have written there mate. The first point is solid - in the week after beginning to work on my blog, I decided to make research on different topics. Some hours into it, I was able to produce some good blog post ideas and as of now the list has grown to around 40 posts.
Building relationships through Twitter is another important aspect for better blogging, which I unfortunately disregarded until two months ago. Right after starting to work more seriously on getting more followers and more interaction it became obvious that the micro-blogging platform is of a great importance and it can help you find like-minded bloggers and great people. The traffic you get from it is pretty decent as well.
Daniel Sharkov invites you to read: 3 Tips to Squeezing the Most Out of Your Articles
Yeah, I’m in the same boat as you, Daniel. I wish I had started using Twitter long, long ago. The niches I’ve been involved in before were not related to internet marketing and not particularly high-tech, so I never saw the need to connect with people through Twitter. I’ve only really been into it for the past few weeks (ever since starting my blog) and it’s been a great way to both connect with people and drive more traffic. Thanks for the comment!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Hi Ana/Tristan,
I find “guest posting” to be an interesting thing to do in the future. Thanks for making me think about this possibility.
Have a great week ahead of you!
Elmar Sandyck invites you to read: The Google to Facebook Shift
Elmar, guest posting is great! Not only does it drive traffic to your site directly, but it gets your name “out there” so that people are familiar with your name and with your brand.
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Thanks - helpful post for me.
My best investment is a 3X5 inch $.49 notebook I carry everywhere and write down all ideas as soon as they pop in my brain.
By the way I just love the line “all those mental Post It notes have long lost their stickiness!”
Thanks, Don! That was my personal favorite line, too
I’ve got 1 small 3×5 notebook like you that I carry with me and then I’ve small binder (about half the size of a regular binder) where I organize all of the thoughts I’ve jotted down in the notebook.
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
I’m fairly new to SEO and marketing, great information I need all the help I can get.
I would say identify the blogs in your niche and build a list of blogs on your rss feed to visit. I practice keeping a list of post ideas and its a good way to keep up to date and prevent writer’s block. Also, you may want to build a list of secondary articles that you will submit to article directories.
Richard invites you to read: Timesaver Tips- Streamline Your Blog for Guest Posters
You hit on a couple of great points there, Richard. I like what you said about building up a list of secondary articles for article directories. And I also think subscribing to RSS feeds in your niche and reading up on what’s going on is great advice. Thanks for sharing!
Hey Tristan,
I think your first point is what most people forget to do. I remember when I first started, I didn’t list any post ideas now, so when I had a good thing to write about I almost always forget what it was. Now I have a notepad next to me to jot down whatever ideas that come about as I browse through or comment.
bryan invites you to read: Interview With Diane Corriete- Inspirational Speaker & Blogger
Thanks for taking the time to chime in, Bryan. Yeah, everyone thinks that they’ll be able to just write and write forever, but when you actually have to get down to it and start writing, it suddenly isn’t quite as easy!
Thanks Tristan. Great tips. The relationship aspect of it all cannot be underestimated. It does take a lot more activity in the beginning to get a blog going. Most of that activity should be about building relationships on Twitter, FB or forums.
Have a great day,
Wayne
Wayne Wu invites you to read: MLM Rock Star or MLM Grinder
Yeah, I just recently launched my new blog and have found that everything else is simple and can be done relatively quickly when compared to cultivating the best relationships. Thanks for the thoughtful comment, Wayne.
Very timely info here.
It’s interesting to note there are just 2 common ways we seem to operate…
The first is to go in, headfirst and try to clean up the “mess” later.
The second, just as common method is…Too much preparation with no action to back it up!
The 5 tips above seems to strike a medium pathway to follow as it sifts out the most viable things from the clutter of info out there!
Thanks for that info,
Kindest,
Poppie
That’s a great point, Poppie! Never thought of that before, but you’re so right. Out of the two ways, I definitely think it’s better to jump in and take action as opposed to not doing anything, but you’re right about the middle ground being the best. Thanks for the comment!
Keeping a list is crucial for me. I don’t know how many awesome posts I’ve let slide simply because I didn’t remember them.
When you have a great idea, you somehow think “Oh yeah, I’ll definitely remember this.”
Well, no. Not always. TRUST ME. Life happens and you get caught up in something and then that great idea is in the wind. So I started writing things down, texting/emailing myself, leaving voicemails for myself, whatever I had to do to make sure I remembered the idea I had when I was out with the fellas that night at the club.
Anyway, thanks for the great article. Peace!
John Garrett invites you to read: Preventing downloading of your Facebook hi-res images
Thanks for the comment, John! And yeah, that’s happened to me about a million times. You’d think I’d have learned by now!
Tristan,
I am starting to lay some groundwork for a blog that I plan on starting. I have been back and forth debating on whether I wanted a blog or to just continue, “behind the scenes” on my brothers site. (Steve Scott) But about 2 weeks ago I got a general idea -I still want to narrow it some- that I got really excited about.
Since then I have slowly (I am methodical guy) been starting to do a little of what you are talking about.
It is really great to see it laid out like this. Some of the ideas I had half formed in my head. but your post really crystallizes a lot of the ideas of what I want to do in preparation in the next couple of months. ( I decided a Jan 1st, “unveiling” is just too cool a time to start a new Blog.
New day, new year, new blog…
Now that I type THAT I think I have a title for my first post…lol
Take it easy and thank you (and Ana) for a great post. Have a great weekend.
Gene
Gene,
Thanks for such a great comment. I think it’s awesome that you’re going to start up a blog (I love your brother’s blog, btw) and that you’re already working on making it great. Be sure to tell me about your new blog when you launch it and I’ll make sure I spread the word as much as I can.
Good luck!
Hi Tristan,
We live in a village called Whitney Point. There was a preacher that lived there but moved to Texas for a number of years. The he felt that God called him to come back to Whitney Point and start a chuch, which he did. If you listened to him preach, he would take you round and round through the Bible for an hour and a half, without giving the congregation any hint of what he was talking about. I began to think that he misheard the Lord. Instead of telling him to go to Whitney Point, I think He was telling him to “get to the point”
My point is that we shouldn’t get so caught up in the preparations that we fail to “get to the point”
Lou Barba
Lou Barba invites you to read: The Investigation Continues
Great story! And yes I agree, too much preparation is bad, but a solid foundation of preparation can go a long way when launching any new project. Thanks for commenting!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Hi Tristan,
the good thing about your list is that we can start applying your ideas regardless if we are a pre-blogger or not, for example keeping a written (!) list of new blog post ideas keeps our minds clear and reduces potential stress a lot.
We also can decide to become more active on Twitter every day, can’t we ?
Thanks for sharing your insights !
Take care
Oliver
It almost sounds strange to keep an actual written list of anything, doesn’t it? But it works for me! Thanks for the comment!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Hey Tristan, all great tips, but I would add one
Your blog should be easy to read, easy to comment on and easy to share before you post your first blog post.
Peter Fuller MBA invites you to read: Long Term Unemployed on 60 Minutes - Are you feeling desperate
Great points, Peter. It’s a good idea to optimize your blog before you even get it off the ground so that you can make the most of the traffic you do get at the beginning. Thanks for the tips and the comment!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Wow, Tristan, you get around!
Great post. Certainly the idea of keeping a list of where I want to guest post is a good one, I’ll have to start something like that.
I’ll also look a little more closely at my details within my posts.
Good stuff
Vernon invites you to read: Doing It Passionately
I’m trying, Vernon, I’m trying! One of the best ways to generate traffic is to be everywhere, right?
I’m glad you found the post useful, and thanks for commenting!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Ah, my pleasure. I’m trying as well.
I wanted to comment on one other thing you said - Twitter really is awesome. Because I have friends all over the world that I am so grateful to Facebook for having found, I don’t want to mess with that, and despite trying Digg and StumbleUpon really seriously, I never got much traction out of those.
I also tried every Tourism forum-ish thing and got wonderful creative spam.
I had some false starts with Twitter, but about a year ago I got into it more seriously and it has been amazing. Like you say, it’s about building relationships more than just crazy following.
Vernon invites you to read: Doing It Passionately
Great point, Andreas, and thanks for the comment. Although while getting more Facebook friends would never be a bad thing, I feel like it would be a bit odd trying to get people to like your fan page if it’s just about you and you don’t have a website yet. Does that make sense? Maybe that’s just me, though.
Another knock out post. I like the way you break things down and simplify them.
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Thanks for the praise and for the comment, Hunter!
Tristan invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Hi Tristan,
All solid pointers for a pre-blogger.
Getting specific when writing post topics is key. If you don’t go into detail with each post you write the same basic posts over and over, which gets boring and results in little traffic. Champion bloggers are big into details and because of this their creativity shines.
Thanks for sharing!
Ryan
Ryan Biddulph invites you to read: Why You Should Ignore Page Views
Glad you agree, Ryan! I’ve found this out the hard way several times. “Oh yeah, I can TOTALLY write about that!” And then I actually start trying to write about the stupid thing and I realize either that 1) it’s not going to be interesting content, 2) I don’t know as much about this as I thought. And then all of a sudden my list of 400 post ideas isn’t looking so great! Thanks for taking the time to comment.
Tristan invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Well, I’m not launching a site or anything right now but these are truly great tips. I always carry with me a pen and a paper wherever I go because you never really know when a great idea for a blogpost topic will strike.
Andrew invites you to read: Blog Expert Series- Does Stripping Down Stress You Out
Exactly! I can’t count the number of time’s I’ve been out without a pen and ended up forgetting my world-changing (as I’m sure they all were!) ideas. Thanks for the comment, Andrew.
Tristan invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Great post Tristan. I wish I had done all of these before I got launched. Unfortunately I do not have any patience and I did it all at the same time. I’m always waking up in the middle of the night with my next post idea and by the time I get to the computer, half of what I thought about is forgotten. The Twitter relationships is probably the most difficult. As you probably know, you can lose an entire day doing Twitter right. I really have to limit my time on that, which makes me feel I’m not building relationships enough.
I downloaded the Traffic Generation report about two weeks ago and I carry it with me every where I go. Whenever I get free time, I whip it out and start implementing the different recommendations. Its a must have guide and worth the time. So far I have learned the keywords I want to use to build my site around AND what my competition is doing. Great resource. Download it now.
Amy Pryor
Amy Pryor invites you to read: Why an Emerging Artist’s Paintings of Modern Art Can Save AND Make You Thousands
Amy, I know EXACTLY what you’re talking about! I always come up with world-changing (I swear!) ideas in the shower, but then I get out and can’t remember what they were. Grrr. I need to get one of those waterproof notebooks…
Yeah, Ana’s Traffic Generation report is great! Keep using it!
Tristan Higbee invites you to read: Creating Already-Filled-Out Twitter and Facebook Share Links
Facebook not to forget in your list. With its hundreds of millions of users (lets say total, active users will be a bit less) chances are high that your content can go viral.
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