Comment posted on What You Don’t Know About Your Target Market Is a Lot by Ron from Electricians Isleworth
Oops! Liz, thanks for this post and please forgive me, I thought it’s Ana’s, sorry Liz. Your post is really great, and I am so overwhelmed that this is what I really need.
And Ana I’m sorry too for being so careless reader! Thanks for you both.
Ron from Electricians Isleworth also commented
- Oh Ana! This is what I’ve been looking for, as an service provider I really must take your tips. This is very helpful to me. And your tool, you’re really an explorer Ana. I will check it. Thanks!
See yah!
Recent comments by Ron from Electricians Isleworth
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It’s been a while Ana since I last visited here. But as always I found your posts really helpful. Guest posting is really in demand right now to bloggers. And I can say that, it’s always a success. Thanks for making post like this, actually I am encouraged to do the guest posting, just need time.Good luck!
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Thanks Ana for providing these tools and their different sides. It’s a big help, I am really amazed how you spent those money. But anyway we will never know unless we try right?Ana sorry for this question, this is absolutely out of line I forgot to ask this earlier. Ok here it is, what’s your time zone? I just thought If I will ever meet up with you on Sundays after church.
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Hi Ana! I’m one of your “faceless” (what a term) commentors here. Gravatar.com, I’ll definitely check that out. And while reading your post, questions came up. Like, how can you think about the post for the whole week? (they are all awesome!), and on your comments, how to have that Facebook comments? It’s good. And, well see you again Ana! Anyway how’s your sunday? - WWW vs non-WWW: Why You Should Put All Your Links in One Basket
Ana! Your post is really informative and enlightening. http:// www dot sitename dot com and http:// sitename dot com is really bothering me, now I fully understand the difference between them. Thanks for letting me know. - Link Building: What’s Naughty, What’s Nice?
Hi Ana! Me again John, this post is really enlightening. Link baiting is something I really don’t know back then. But through searching I can get it now. Link building is really helpful you just need to get along with it. Anyway, I am looking forward for Sunday. Your coffee drink with us! See you!
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I am a wife to a great husband of 13 years (here ya go, now I have to make changes to this sentence once a year), a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
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Great post! Made me rethink why I’m blogging and who do I want to reach (target). Although the profit motive is somewhat secondary to why I blog, I love to take sound,state of the art business practices and apply them to other areas of my life (personal growth, relationships etc.). Very informative and very useful.
Thanks
Riley
Riley Harrison´s last blog ..Vagueness And Generalities- The Enemies Of Personal Growth
Hi Liz, these tips are surely helpful for me and for others as well. I found the tip about surveying as a very good idea. Well, when you know what others think about your “thing” you can think and decide more wisely before doing anything else.
John from Electricians in Paddington´s last blog ..Electricians Paddington – Great Local Electricians Vs Average Local Electricians
Absolutely John. You really have to look both ways. Look carefully at your product or service and understand how it services or benefits your customer and then be sure you understand what your customer and what they are looking for so you can determine if your products meet their needs.
Thanks for sharing
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Liz, Hi Ana,
Great to take this matter into such detail. Time invested in really understanding your target market will be rewarded in the long run, I haven’t taken the trouble to go into such depth with my research yet but it’s clearly a job that needs to be done!
As you pointed out, 10 visitors who are ready to buy are more useful than 100 who just want to have a sniff around.
I’m a bit suspicious of this Ad Planner tool though. I checked Traffic Generation Cafe again and it told me the visitors were 100% female. I wonder how reliable it really is? Worth looking into further, many of us could really use a tool like this!
Thanks for this post Liz, and Ana for hosting…
Jym
Jym Tarrant´s last blog ..Essential MLM Tip 2 – Believe!
Hey Jim, thanks for your feedback. I’m not familiar with Google’s ad planner but you might compare their stats against a free tool like Quantcast or even look at the stats that Alexa provides.
You could be surprised, you might just have more female visitors. 100% sounds like a lot but that’s definitely something to look into
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Elizabeth, thank you for this article, great read. Target audience is indeed the first thing to think about when starting a new site (and I am not even talking about content writing yet) as it will also influence the design of the site and its functionalities.
Ana, these DoubleClick charts look fishy to me, only one profile with 100% hit? Surely the figures should be more spread out?
Leo @ Net Accountant´s last blog ..What is the impact of the new Google Places - Local for accountants
Hey Leo, you are very welcome! Very true about how your target audience will influence your website, whew, that’s another whole different article, LOL!
I’ll get busy
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Knowing your audience it’s critical if you want to make some sales. If you are targeting a 30-39 age group with hobbies like golf and reading, and you try to sell them t-shirts with Nirvana (or Lady gaga; What’s popular this days?) you will definitely see no leads, no sales and a poor click-through just because they don’t want your t-shirt they want golf clubs.
Also, going for a more emotional side of the potential buyer or studying psychographics, like you said it, it’s one of the most efficient ways to make sales, because lets face it. We usually are more compelled to buy stuff when we feel an emotion of it (like craving for chocolate, wanting a nice new car etc).
Google tools are always great and I knew about google ad planner, this it seems they don’t show demographic statistics for all websites(especially for non-us).
Alex@Jocuri´s last blog ..Tunuri cu cartite
ALex, Great summary!
Hmmm, that’s good to know about Google ad planner. You might want to try Quantcast or even Alexa. I believe they’ll both work for non-US.
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
It’s a nice tool and every business owner would like to use it to know about the its target market plus your post is like bonus with it. Nice & informative post.
Shailender @ Valentine Vacation´s last blog ..Merry Christmas & Happy Holidays from India Darshan
Talk about timing, I’m going through this right now.
I’ve carved myself more specific niche out of a very large one. I fell into the hole of “everyone in the large one can use my services’ and now trying to find the specifics I talked about.
It’s never too late, it just might take a little longer now.
Dennis Edell @ Direct Sales Marketing´s last blog ..Comment Contests Will Begin in February…Maybe
Dennis, Timing is everything! Don’t worry about taking longer, we all want to get thing done quickly but this can be an area that offers a ton of benefits if you take your time and really examine all the aspects of your market. Good luck!
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Thisis a great article, I think all these ideas for segmentions can be used for all marketing activities not just those online. I often hear the everyone response when asking who is your audience that it can be a real hurdle to try and explain the less is more approach. This has given me some great tips how I can do it better.
Katherine Salt´s last blog ..Twitter Tweeps- The Good- The Bad & The Ugly
Katherine, oh absolutely they cover the whole gamut of marketing. I’m glad I’ve given you some useful tips to do your research with.
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
The fortunate by-product of the market research is the identifying of your true product and/or service. It’s easy to take a ‘shotgun’ approach at first when starting a blog or website - trying to add as many products as possible to generate as much revenue as possible.
The the reality sets in of what you actually make money with, or what you actually can provide as a good or service. Without that realization, all the market research is for not.
Sure, include value added services and accessories, but identify what your true product is. Your market research will be so much more accurate.
Hi Gibson, your right, we focus a lot on the target market but it’s also important to carefully identify your product as well, especially in terms of what your product or service actually does and who would be benefit from it and who would not. Good point.
Thanks for your input Gibson
Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Gibson, You really understand this topic. And you’re right, you also have to know your product this makes researching your market much more accurate. Thanks for your feedback
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hey Ryan, I think if you can really understand why people buy things you can better hit their emotional buttons. Thanks for sharing
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hey Sheila, Wow, interesting how your target market was the mother. Another reason to really examine your market. Thanks for your feedback
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Liz:
I really enjoyed the whole psychographic info. Not something I really thought about in relation to online business. And since I’m crazy, this should be easy to incorporate!!!
Ana,
Thanks for the doubleclick ad research…shows quite a bit of info!!
All the best,
Lisa
Lisa@basic marketing tips´s last blog ..Your Personality Is Dull- No Link For You
Hi Lisa, the psychographics is something that really interests me, it’s actually the fun part of marketing I think. Looks like you can have fun with it
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Lisa, Psychographics is really interesting. Once I began to use it in my everyday marketing and thinking it became a very effective tool.
Thanks for your feedback.
Take care, Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Liz,
This is a fantastic breakdown of identifying your target market. Thanks for sharing the examples and the AdPlanner.
All the best,
Mavis
Mavis Nong @ Free Marketing Training´s last blog ..My Second Guest Post- How To Get Your Readers Hooked!
You’re welcome Mavis, hope you’ve found it useful. Thanks for your feedback.
Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
This is an awesome post! I had to learn the hard way that you can’t just jump out there, but I didn’t know how to do research on this either. Great job!
Hi Elizabeth,
I like how you broke down targeted marketing.
Drill down as much as necessary. Many make the mistake of not getting specific enough. When you get clear it’s easier to find exactly who your market is because there’s not much room for error.
The attention getter you mention has a strong emotional component. We buy things because we want to improve our life in some area. We seek benefits. We want to feel good, look good, make more money or do whatever it takes to help us to feel better about ourselves. Learn to tap into these emotions with your copy.
You can generate a list of folks who want what you have to offer, and you hit the nail on the head with this: 10 prospects who are keenly interesting in your offering means more than 100 prospects who don’t genuinely want to find out more about your product or service.
Thanks for sharing your insight Elizabeth.
RB
Hey Ryan, I think if you can really understand why people buy things you can better hit their emotional buttons. Thanks for sharing
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Ryan,
Sound like you really understand psychographics. You get an A+
Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Oh Ana! This is what I’ve been looking for, as an service provider I really must take your tips. This is very helpful to me. And your tool, you’re really an explorer Ana. I will check it. Thanks!
See yah!
Ron from Electricians Isleworth´s last blog ..Electricians Isleworth – Reasons to Hire Licensed Electricians
Oops! Liz, thanks for this post and please forgive me, I thought it’s Ana’s, sorry Liz. Your post is really great, and I am so overwhelmed that this is what I really need.
And Ana I’m sorry too for being so careless reader! Thanks for you both.
Ron from Electricians Isleworth´s last blog ..Electricians Isleworth – Reasons to Hire Licensed Electricians
Hi Ron, not to worry, guest posting can catch you off guard sometimes.
Also don’t be too overwhelmed with the whole demographics, it takes of bit of study at first but once you start thinking in terms of demographics and psychographics it will start to come naturally.
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Ron, don’t worry, guest posting can catch you off guard sometimes.
Don’t let the demographics overwhelm you. Once you get use to how it works and what to look it becomes almost automatic.
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Liz,
Very well said with great examples for narrowing down your target market. Taking surveys is an important step, not only for finding your market but for find out what they really need and want. I spent two years trying to get a wedding rental business off the ground…I missed the mark by thinking I knew my target market and what they wanted. My target market was not the bride but the mother and I was way a head of the game in my design elements. Needless to say I lost out big.
Ana,
I like this new resource, thanks, I did not realize it was even there.
Sheila Atwood@newbielifeline.com´s last blog ..Dummy Proof Guide For Newbies To Make Money Online In 7 Days
Hi Sheila, taking surveys takes a lot of time but it’s definitely worth it. It’s funny how you think you may know your target market when in fact you really can miss the mark. Thanks so much for your feedback Sheila. Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hey Robert, I think Quantcast is one of the best tools for demographics, glad to see you use it too!
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Another site I use for target market research is Quantcast.com. A lot of the larger sites have stats there, and I put their code on all of my sites so I can see if my assumptions of who I am reaching are correct.
Hi Robert, Quantcast is a good site to use, I like it as well. Also for quick stats you can also use the Alexa ‘audience’ tab when searching site info. Thanks so much for your feedback. Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Jane and Susan, I’m not familiar myself with ‘double click ad planner’, but you might want to try using Quantcast, which is what I use. You’ll have to place a small bit of code on your website, but it’s easy to add.
The tool is also free and gives me a lot of good info about people that visit my site, including things like male/female, their income, their location and other key pieces of information.
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hey Brankica, just hang in there and keep on reading and learning, it will all click in one day
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Jane, you must first have a Google account and then sign in. Your website or blog also needs to go through a Google verification which you can do through Google Webmaster tools. Once your site is verified you siimply add it to Doubleclick ad planner. Hope that helps, Liz
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Wow, I am so happy I was on FB when you posted the link
So by the time someone reads this I will have my market researched.
Ana I must say you are really taking this blogging thing way high up where hardly anyone will reach it. Why?
Yesterday I got your newsletter and at the bottom was a free tip, a plugin, that I could use for my blog. I still haven’t figured it out, but I bookmarked it for follow up.
Now you are again adding a free tool for us to use.
You just give it all out on a plate
Thanks
P.S. I have nothing to add to the post itself since I haven’t even researched the market on my static website which is actually making money, lol, who knows how much have I been missing!
Brankica@Live Your Love´s last blog ..Human spammer How to lose reputation as a blogger and get banned the easy way
Hi Brankica, Thanks for your feedback, I’m glad you were able to use the information for your research
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
I just tried using the google tool you suggested and it came up with no data for my website. Weird. I’ve had the site for over 1 year.
Anyway, awesome reminder about really honing in on your target market - or marketing to the people who are coming to your site???
Susan@Home Workouts´s last blog ..How To Lose Weight Quick and Easy
Do you have google analytics enabled on your site? Perhaps thats why its not coming back with any info?…
Dino Dogan´s last blog ..What’s Holding Your Business Back and a Simple Fix You Can Implement Right Now
Hi Dino, I think you’re right getting into Google analytics is where you need to start. I also like Quantcast for demographic info as well. Thanks for your help on this. Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Susan, Let me suggest using Quantcast as a demographics tool, it’s also free and may be a little easier to use than the Google tool. Also you might try ALexa as well. In Alexa click on the site info tab, click details for your site and then click on the ‘audience’ tab you’ll get some good information there as well. Hope that helps, Liz
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Susan, Try using the Quantcast.com tool, I think you might find it easier for demographic data, it’s also a free tool. Glad you found this info useful. Thanks for your feedback. Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Very informative article and Steps 2 and 3 have not yet been attempted seriously by me. And I didn’t know how and I didn’t care to get to know it, to be honest. Now I know the trick.
With the doubleclick ad planner, any idea why a site wouldn’t show any stats? Mine doesn’t. Am I doing something wrong? I just typed my site address, and all I get is only wrong info about the ad placement. *confused*
Jane.
Jane Sheeba´s last blog ..How to Add a Custom Favicon to your WordPress or Blogger Blog
Not entirely sure why, Jane. It’s not unusual for any kind of tool to mis-function every once in a while; maybe you just need to come back.
Truth is that’s precisely one of the reasons I was never big on market research, but with the AdPlanner it’s a shame not to do it.
Hi Jane, you must first have a Google account and then sign in. Your website or blog also needs to go through a Google verification which you can do through Google Webmaster tools. Once your site is verified you siimply add it to Doubleclick ad planner. Hope that helps, Liz
Liz´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Hi Jane, I’ve not really used doubleclick ad planner, we’re going to have to get Ana to elaborate on that a little so we can get it to work, I also had some problems. I’ve used Quantcast in the past and found it really helpful. You can also use Alexa and click on the ‘audience’ tab under site info. Alexa doesn’t give you a ton of info but it has some basic demographics that you might find useful.
Thanks for your feedback. Liz
lizmcgee´s last blog ..Facebook Security Checks – Keeping Your Facebook Wall & Fan Page Secure
Ya I already use Google Webmaster Tools and Analytics. And yes I have seen the audience at Alexa. This adplanner sounded promising. Let’s see, may be if Ana could elaborate on it a bit more.
Cheers Ana and Liz
,
Jane.
Jane Sheeba´s last blog ..5 Most Common Weight Loss Myths
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