by Ana Hoffman 232 comments

I Had a Dream…

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I was running very hard…

Whatever it was I was trying to get away from was overwhelming, stressful, and frightening…

I absolutely had to get away from it.

Had to.

Yet my feet were barely moving…

I relentlessly tried to put one foot in front of the other, yet they were barely moving.

No matter how hard I tried, I just couldn’t get away from whatever it was I was running from.

…And then I woke up.

But the dream didn’t vanish.

I was still trying to run away.

From life.

You know that feeling you get?

“Tomorrow will be better.

If only I can pass through this hurdle, next week my life will be much easier.

Really.”

And what comes tomorrow?

A new set of problems, hurdles, and obstacles to overcome.

“LifeHitMeOnTheHeaditis”

My friends, this is called LIFE.

We can’t outrun it.

The day we find ourselves at peace with life is the day we die.

Many of you know that my family has been in the process of moving from Arizona to San Francisco area since February.

Yes, you heard me right: February.

New job (for my husband), new schools, new house, new life.

In the past month, it finally got to me. I got so overwhelmed that I stopped looking at my blog.

That was my solution to keep myself from drowning.

After all, it’s only logical to assume that if I, instead of spending an hour a day trying to just stay afloat, answer a few emails/comments, publish a post or two, just ignore my business altogether, it would be easier to handle, right?

Ignorance is a bliss.

If you can’t deal with it, just ignore it.

I am laughing to myself as I type this.

I am sure you can relate though, right?

Sometimes all we seem to have left to do is throw our hands up in the air and say “it’s too much; and what’s the point anyway?”

My Solution

Now that we are all moved in to our new house, most of the boxes are unpacked, and today is the first day I don’t have any contractors roaming through my house, I finally found the courage to come back to my blog and start picking up all the broken pieces.

Even though I am dreading opening my email and facing what’s in store there for me and not looking forward to going through close to a thousand comments I received during my absence (I am sure many of them have “spam” written all over them), I am motivated by this:

“Run in such a way as to get the prize.”

- Apostle Paul; 1 Cor. 9:24

It’s not about the prize.

It’s about the race.

LifeHitMeOnTheHeaditis, the decease known to all men, is finally letting go of me.

This post is my declaration of getting back into the fight.

What’s yours?

What battle have you fought today?

“Help Me Help You”

I am sure you are as excited to see me back as I am.

If not, at least keep it to yourselves and let me think you are.

And let me tell you, I feel like I am starting all over today.

I’ve lived in the vacuum in the past month.

I know NOTHING of the recent updates, changes, goings-on, and need-to-knows.

Let’s help each other out.

You give me your best traffic generation tip you’ve used/read about/thought about in the past month that will help me to bring Traffic Generation Cafe to its past glory.

I will take the best ones and publish them in a (hopefully) epic post.

Everyone wins.

Deal?

Look forward to seeing you in the comment section below.

And one last request: please be patient with me.

If I don’t get to your comment/email/tweet right away, cut me some slack, would you?

I am working on moving a mountain here…

IT’S GOOD TO BE BACK!

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{ 232 comments }

Lindsey Rainwater January 2, 2013 at 4:31 pm

Been there - did that. Fairly recently actually.

Between having to move because of financial issues, job stress for my guy, and a lot of other mundane things that freaked me out. I also threw my hands into the air and walked away from my business for awhile. It wasn’t a terribly long time, and I’m not nearly as popular as you, Ana - but it was still silly.

Although it did give me some time to think about what I did and did not like about my business and the way I was running it. When I came back I felt like I had my plans in hand much better than before.

One thing that I will tell people who go through this is that coming back to your business is stressful. Once you walk away it is easy to not come back - because you don’t know what is going to be waiting for you.

So what I did is to complete something that I REALLY wanted to do. I was dying to redesign my blog, and while it wasn’t the pile of emails or putting a broken membership site back together, it got my excited about my business again, and once that was in the works I felt a lot better about looking at the not-so-fun stuff again.

Just a suggestion for those who find themselves in that place.

Thanks for this post Ana. Thinking back on it really helped me screw my head back on straight when I went through my “walking away” moment recently. :)

Ana Hoffman January 13, 2013 at 10:27 am

Glad to hear you’ve got it together and your spirits are up, Lindsey.

I, on the other hand, am finding that I’ve been trying to convince my husband I can make it big for way too long now; no wonder he’d rather not hear about it any longer and just see results. Lots of work ahead of me…

Trent October 24, 2012 at 5:28 pm

I’m new to the site, Ana, but if this particular post in addition to the outpouring of support you’ve received upon your return is anything to go by, I get the feeling I’m in for some quality reading.

p.s. I appreciate the Jerry Maguire clip - one of the more under-rated films IMO :)

Ana Hoffman October 25, 2012 at 8:42 pm

Much appreciated, Trent, and welcome to TGC.

sreekumar September 12, 2012 at 5:40 pm

All my encouragement and support to you in the new new environment.

Murray June 28, 2012 at 3:24 pm

Love this site with so much interesting and useful info.

How come I can’t get through on “Contact”?? Keep getting “Contact admin another way if you feel this message is in error”

Ana Hoffman July 17, 2012 at 7:37 am

I am apparently having trouble with the form, Murray; need to look into it.

Gert June 25, 2012 at 1:18 pm

Hi Ana!

So glad to hear You’re back!
Missed Your writings :)

Cheers!

Ana Hoffman July 14, 2012 at 10:52 am

Thanks, Gert!

Heidi DeCoux June 24, 2012 at 9:18 am

Welcome back Ana! Your “getting back in the game” blog post was authentic and engaging - which is perfect! My best tip for you is to not only make your content practical and useful, but also authentic & engaging.

I believe the days of hype are about over. I’m finding with my own businesses and my client’s businesses, the more “real” we are in blog posts, claims on sales pages, etc, the higher the conversions.

On sales pages, I recommend giving the down-sides of the product/service (in some cases), talk about who the product/service is NOT for, and set realistic expectations on the results can achieve. If it’s an info product that requires the customer to do work — tell them how much work and which part of it is going to be hard.

Today’s consumer is savvy and doesn’t want to be bull-shitted, especially the under 45 generation. Get real with them and in return they will trust you and be more likely to buy, less likely to ask for a refund, and more satisfied with their purchase - which means more likely to become a repeat customer.

Ana Hoffman June 25, 2012 at 7:33 am

Couldn’t agree more, Heidi.

Fortunately, the readers are getting better and better at identifying hype and turning towards those blogs that are sticking with being realistic and authentic.

Now if only more bloggers take your advice to heart…

kayus June 24, 2012 at 7:09 am

I thought you have made so much money and silently retiring from blogging.

Thanks gal for the inspiring quotes and statement. i missed your informative posts. Thank God you are back to educate,inform and entertain us again.

Ana Hoffman June 25, 2012 at 7:07 am

Wouldn’t that be nice…. lol

Daniel June 22, 2012 at 3:53 pm

Absolutely great to see you back working at “The Cafe” Ana…

By the number of comments, it seems you were sorely missed!

Also, that social proof from your having built a strong community base, seems to be rock solid….and this is the one statistic that really matters, when all is said and done….
The other stats, the one’s we tend to stew over every time Google hits us with another Algorithm update, are far less important in the greater scheme of things and can be recuperated within an acceptable time frame…

I think it is a good thing you did return now rather than let things go for too long….the reason I say this is that, in some cases if we stop doing something for a prolonged period of time, it can be darn difficult to get back in the Groove and pick up from where we had left off..

Many people who do have an extended break(quite a long period) will often find just as many (often more) reasons “not to jump back in” as they would to continue……

So again it is great to see you back in action, Ana…

Ana Hoffman June 25, 2012 at 7:09 am

I know what you mean, Daniel - I was getting to the point where it was more and more difficult to even imagine coming back.

In the end, I just had to suck up and do it…

…And glad I did!

The support was incredible and definitely fuels me to get back on track as quickly as possible.

Thanks so much for coming by!

Sunil - Wealth Building June 22, 2012 at 6:38 am

so glad to see you back Ana

I’d be interested in learning more about the Google penalty (how, why) and your plans to recover from it.

some of my niche sites took a hit while others flourished some more. my blog however has seen no change.

I know you highly leverage SEO in your marketing efforts which makes me particularly curious.

welcome back!

Ana Hoffman June 25, 2012 at 7:11 am

I surely would love to know that as well, Sunil… lol

Will see what I dig up.

Meanwhile, thanks for greeting me back!

Pulkit June 22, 2012 at 4:17 am

Welcome Back Ana. Thanks for sharing your thoughts.

Ana Hoffman July 14, 2012 at 10:59 am

Thank you, Pulkit!

Yusuf Chowdhury June 22, 2012 at 3:46 am

Hey Ana! We are so glad that you are back. You know, life happens and it’s OK. You can take some time off. We all need to take a break from time to time. We look forward to continue learning from you :-)

Ana Hoffman June 25, 2012 at 7:12 am

Much appreciated, Yusuf; now I’ll have to come up with some juicy blog posts for you to share them on FB. :)

Yusuf Chowdhury June 25, 2012 at 5:22 pm

How did you read my mind? lol. I was just about to say that. I love your blog post and I am sure everyone misses it too. We look forward to that. Thank you :-)

Elie June 21, 2012 at 11:53 am

Hi, and welcome back!
Can you share with us if your subject line in your newsletter that got us to this post (knock, knock…) had a better open rate than other subject lines? I am asking because for one of my sites I am way overdue for a newsletter (a few months) and was wondering if this cute subject line performed better, same, or worse.

Thank you!!

Ana Hoffman June 21, 2012 at 12:26 pm

Interesting question, Elie.

My open rate for this particular email was 38%, which is pretty standard for my emails.

However, the click-through rate was higher than normal: at 11%.

Also, I got a lot more spam complaints (5) than I normally get - makes sense though since my subscribers haven’t heard from me for a while.

Ian Belanger June 21, 2012 at 8:41 am

Hey Ana,

So glad to see you back!

I have also had to struggle through some rough parts of my life, where I couldn’t see any light at the end of the tunnel. Thankfully, I kept going and I am in a much better place today. I won’t bore your readers with my story.

I do have a suggestion for getting traffic back to your blog though. As we all know, google has killed many websites over the past few weeks/months. In my opinion, keyword research is now less important, but still has it’s place. It is now more important to write about topics, instead of targeting specific keywords for each post.

Also, design of a website is now much more important, in google’s eyes. Each website now has a quality score and that quality score holds a lot of weight in your overall SE rankings.

I am currently working on a more in-depth post about google’s latest updates and how to combat them. I will make sure to send you the link Ana.

Anyway, it is great to have you back! Hope all is well!

Ian from IM Graphic Designs

Ana Hoffman June 21, 2012 at 12:23 pm

As someone quoted Churchill below: “Don’t stop when you are in hell”, Ian.

Glad you and I kept on moving.

Also, good tip, Ian.

Since Google is now completely de-emphasizing anchor text, latent semantics and overall branding comes back into play with a vengeance.

And by the way, thanks for being here for me the second I came back.

Ian Belanger June 21, 2012 at 12:51 pm

My pleasure Ana!

Avi June 21, 2012 at 6:24 am

Good to see you back..!! I really liked your posts and I want some more tips from you in order to get more and more traffic. I want to learn more ways and tricks from you. Hope you will help me and other newbies like me. Thanks..!!

Ana Hoffman June 21, 2012 at 12:19 pm

Thanks, Avi!

david June 21, 2012 at 5:26 am

Hi Anna, I’m glad to see you back as well.

As for traffic tips, I wish I understood how to get a decent amount of traffic. I see that you have plenty, despite your hiatus!

Since I don’t know any good traffic tips beyond the usual suspects
Triberr, commenting, guest posting, videos, blog carnivals, I’ll be excited to see your epic post on getting traffic!

Again, good to see you back. And even though your Alexa rank feel a bit, it appears to me that it is still super strong and most people would love to see that much traffic or more, including me!

Looking forward to that post!

Ana Hoffman June 21, 2012 at 10:11 am

Thanks for the greeting, David; good to be back.

As far as epic traffic posts is concerned, have you seen this one yet? https://trafficgenerationcafe.online/get-more-traffic/

Laura Black June 20, 2012 at 6:45 pm

I hear you, Ana. I’ve had some changes in my life come about these past three weeks and haven’t posted to my site in as much time. Thanks for the “you’re just like us” article. :) It will be fun to watch you rebound from the absence. I will have lots to learn.

Ana Hoffman June 20, 2012 at 8:22 pm

I wish I could say I’ll have just as much fun watching myself rebound, Laura. :)

I predict a few sleepless nights ahead of me… But in a way, I look forward to them!

Jill June 20, 2012 at 5:36 pm

Welcome back Ana! - we all need a break from things now and then - just means you’re more likely to come back refreshed and more likely to see things from new angles and find new possibilities !
As for traffic - I really want to explore Stumbleupon - I still haven’t used it much - but have had some of my biggest page view spikes when someone has ‘stumbled’ a post on my blog!

Looking forward to reading more of your journey!

Ana Hoffman June 20, 2012 at 8:23 pm

It’s not easy to “get back into it”, Jill, but I do look forward to finding inspiration for future posts as I look back at my absence and what it taught me about blogging.

Gerald Weber June 20, 2012 at 4:22 pm

I have actually been seeing some very decent results (retweets) using Triberr. I would recommend giving that a shot if you haven’t been using it yet.

AS far as all the recent slew of big G updates, I’ve only had 1 incident of “over optimization” The problem seemed to be too much anchor text via blogrolls links. So keep a sharp eye on sitewide anchor text such as blogroll and footer links.

Great to see you back Ana! We’ve missed you!

Ana Hoffman June 20, 2012 at 7:29 pm

Thanks, Gerald; good to be back.

If I had to guess, anchor text overoptimization was my main problem. I’ll have to look into it once I get more settled into my blogging routine.

Gerald Weber June 20, 2012 at 7:32 pm

Sure thing. Feel free to hit me up on Skype when you get around to taking a closer look at that and I’ll be happy to take a look at it with you.

Ana Hoffman June 20, 2012 at 8:25 pm

I always know I can count on you by my side, my dear!

And yes, I did use Triberr quite a bit in the past; look forward to learning all about the recent developments and how I can use them to give my blog yet another push.

Dr Cynthia Pauley June 20, 2012 at 2:37 pm

Ana,
I have been wondering why I have not seen any recent articles from you show up in my email - now I know why. Very glad you are back. I did read a post about all the problems you have had with the big G. They make me dizzy with all their changes. I am looking forward to your future posts.

Ana Hoffman June 20, 2012 at 7:26 pm

I with you, Cynthia - I better study up on all the recent changes and write a post on what to (not) do for the rest of us.

Thanks for the warm welcome!

Ana Hoffman June 20, 2012 at 2:14 pm

Quitting is sometimes the easiest thing to do, Jay, but the hardest thing to get over.

Glad to hear you are a fighter as well!

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