As the editor of a fairly recent blog …

Comment posted on DoFollow Express: Is Traffic Generation Cafe Getting Off? by Randy Pickard

As the editor of a fairly recent blog your suggestion seems well worth testing out. I hope it will be fairly straight forward to calulate the value of traffic increases versus the increased time spent in moderating comments. Now I have to go find the code to switch my blog comments over to do-follow. Thank you for the useful advice.

Recent comments by Randy Pickard

• Link Intelligence: What Goldilocks Can Teach You About Linking Out
  In regard to the impact of outbound links on ranking, the only definitive information from Google was in a 1998 paper published by Google founders Brin and Page. Based on the 12 year old version of the algorithm outbound links leaked page authority. A few years ago, page rank sculpting was the fad in the SEO community based on the theory of not leaking PageRank. However, in 2010 a blog or website without any external links is going to appear very unnatural to the Google algorithm. Further, it is widely assumed that Bing tends to reward outbound linking to authoritative and relevant sites. While it is probably prudent to limit links to external sites on posts that are intended to pass link authority to your own older posts, in general, as Ana suggests, creating outbound links to relevant sites offers more benefits than drawbacks.
• On-Page Ranking Factors That Scream or Whisper
  Is increasing page download speed really important? Some residential real estate sites that I was worked provided a great test bed. They were huge sites, in the 50,000 to 100,000 page range. We made some changes that increased download speed by 35%. The result was about a 20% increase in search engine traffic to the sites we optimized.
• Top 10 Split Testing Tips to Increase Your Landing Page Conversion Rates
  Ana - Based on some very expensive testing conducted in the past, I’m a bit skeptical about the potential for changes in fonts and colors to really moves the needle significantly. However, what our testing did show was that adding more calls to action, improving the calls to action (great examples in your post) and changing the site navigation are the game changers. However, our testing was conducted on a site selling a complicated service. The simpler your selling proposition is, the more likely changes in fonts and colors are to impact conversion rate. And one of our business partners that had a basic one page site for lead generation had great success changing fonts and colors. Regardless, my experience is that the biggest opportunity for conversion improvements is to focus on testing your calls to action. I recommend a split test of stuffing your site with calls to action. Go overboard in the test, and then pull it back based on what you learn.
• 10 Rules of Social Engagement That Will Make or Break Your Blog Readership
  Wow, I’m amazed the you have built up such a huge following sofast. You’ve hit on a great combination of valuable content, effective relationship building, and effective use of blog audience building strategies. Congrats.
• Take Your Blog to Celebrity Status - 10 Guest Blogging Secrets
  Great advice. Also, if a blog or online publisher has multiple editors with published e-mails, select the one that you are most likely to connect with. Research their background and read their recently published posts before contacting them or submitting a guest post.

powered by SEO Super Comments