by Ana Hoffman 35 comments

Weekly Marketing Skinny: May 11, 2013

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get the skinny on marketing events of past weekIn the spotlight this week:

  • Paid YouTube?
  • Klout Experts answers shoot to the top of Bing results;
  • new Twitter API restrictions that affected Tweet Adder;
  • The complete history of social media;
  • responsive web design;
  • and much more.

At TrafficGenerationCafe.com

orange checkBest Twitter Tools to Get More Twitter Followers [Tweet Adder Alternatives]

Twitter has recently restricted use of its API significantly, causing several Twitter tools to follow/unfollow users to shut down.

My favorite Twitter tool, Tweet Adder, which I’ve been using and recommending for the past two years, had also gone through a major overhaul, removing most automation features that made it a social media traffic generation dream come true.

Which Twitter tools are still worth their salt?

Which ones provide the most time-efficient way to get more Twitter followers?

Which Twitter tools allow you to get more Twitter followers at the best price - the best being free or as close to it as possible?

Yes, we are on a quest to find the best Twitter tools to get more Twitter followers.

Here are the links to the YouTube videos I recorded for that post:

orange checkWeekly Marketing Skinny: May 4, 2013

In the spotlight in the previous week:

  • Has indian payday loan company hacked your blog?
  • Matt Cutts: common SEO mistakes to watch out for;
  • social media upgrades;
  • Who wins the race for privacy?
  • Ghost of WordPress;
  • and more.

SEO

Google

Google tests different things with its search interface all the time. Frankly, there are just too many to keep track of. Matt Cutts has said that Google runs 20,000 search experiments a year.

This one is kind of interesting though, as it completely removes URLs from search results pages.

(image source)

Reactions to the test:

“Hmm.. not sure if I like this as a user, I tend to look at the URLs in the results as there are some sites that I don’ trust even if Google does and places their pages in the results. In the examples above I’d probably be looking for the relevant page on the Microsoft site and there is no clue as to which result(s) that is.”

More.

Social Media

Expand Your Influence with Klout Experts

The popular social influence tool, Klout, is launching a new product that is geared to help provide human answers from the Web’s top influencers – ‘Klout Experts.’

This product will allow users to answer questions in 300 character responses on topics that they are deemed to be influential in.

Additional benefits of this feature include direct integration with Bing search. Selected queries will feature in-line responses directly in Bing’s main search pane:

Klout Experts has officially launched on May 8, and full rollout is expected in “weeks, not months.” For more information, see the official Klout post.

Hat tip for the story: MarketingLand.com.

YouTube: Paid Subscription Channels

YouTube officially launched its pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month. All channels have a 14-day free trial with. And all are ad-free.

More on the story.

Facebook Graph Search

You know those times when you miss a new development of sorts in its initial stages, and by the time you are ready to learn about it, all the stuff written on the subject seems to be way advanced and all you want to know is WHAT IS IT? in the simplest possible terms?

Well, FB Graph Search was one of those subjects for me.

It didn’t seem that important when I first heard about it, but now that a week doesn’t go by without someone talking about it, it’s hard to find a post that explains it in layman’s terms.

This week I read a post at SearchEngineLand.com that finally shed the light on the concept:

Thanks to Jim Yu of BrightEdge.com for speaking my language!

LinkedIn Celebrates 10 Years

To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages.

There’s also this incredible interactive inforgraphic (definitely worth visiting; even just to see how infographic design is evolving - it’s incredible!).

The Complete History of Social Media

Avalaunch Media recently unveiled their Interactive Infographic entitled, “The Complete History of Social Media.”

The roots of social media stretch far deeper than you might imagine. Although it seems like a new trend, sites like Facebook are the natural outcome of many centuries of social media development.

I loved the interactive infographic; check it out for yourself.

Hat tip for the story: Drew Hendricks at SmallBizTrends.com.

Blogging

79 Blogging Tips and Counting

My friend Mitz Pantic LetsBuildWebsites.com was kind enough to put together a handy and completely free (not even optin is required) blogging tips guide with contributions from bloggers like Ileane Smith and Ana Hoffman (oh wait, that’s me!).

Download your absolutely free blogging tips here and feel free to share with your readership.

Responsive Web Design

A lot has been said about responsive design lately, yet most of us are still scratching our heads on what it is and whether we should do anything about it.

In short, responsive Web design is an approach whereby a designer creates a Web page that “responds to” or resizes itself depending on the type of device it is being seen through. That could be an oversized desktop computer monitor, a laptop, a 10-inch tablet, a 7-inch tablet, or a 4-inch smartphone screen.

(image source)

Why you should start paying attention to it or possibly even do something about it?

Check your website traffic and you might just be shocked at how many visitors are getting to your website through mobile devices. (In your Google Analytics, select “Audience” on the left side, then “Mobile” to see what proportion of traffic is from mobile devices. You can even drill down to see which devices are sending the traffic.)

What do you have to do to get a responsive theme?

That’s the tricky part.

You have to purchase one. And it’s not the money that stops me; it’s the fact that we’ll have to completely redesign our sites to adapt them to the new responsive theme.

What’s your take on switching to a responsive theme? Have one? Thinking about it? On the fence?

Events

Starting on May 15 at 9 a.m. PT (16:00 UTC), join Google as Google Developers Live (GDL) powers multiple channels of live streamed content from Google I/O on developers.google.com/io.

On this page, you can:

  • Stream the keynote on your computer, tablet or phone. Get in on the action, and listen to product and technology announcements straight from our teams. Live streaming will run on developers.google.com/io from 9 a.m. PT (16:00 UTC) to 7 p.m. PT (2:00 UTC) on May 15 and 16.
  • Watch exclusive interviews with the Googlers behind the latest product announcements. This year, GDL will broadcast one-on-one product deep dives, executive interviews and Developer Sandbox walkthroughs from our onsite stage.
  • Get the latest news in real time. We’ll post official announcements during I/O. You’ll be able to see the feed on the Google I/O homepage, in the I/O mobile app (coming soon), and on +Google Developers.
  • Never miss a session. The keynote and all sessions will be recorded and made rapidly available on GDL and the Google Developers YouTube channel.

Marketing This and That

Senate Passes Marketplace Fairness Act

The US Senate passed the Marketplace Fairness Act, which is a critical piece of legislation to help reverse the effects of the “Affiliate Nexus Tax” laws passed by 9 states.

More on the story.

Viber: Skype Alternative

Viber is akin to Skype in some ways, but differs in others.

  • Viber requires no username, unlike Skype. Users are identified by their current phone numbers.
  • Calls are made to the recipient’s mobile phone number.
  • With Viber, there is no need to have separate contacts or go through the process of asking someone to connect, as you have to do today with Skype.

Sounds like a great alternative to Skype. Apparently, 200 million users worldwide think so as well.

Story source.

Apple in Fortune 10

The new Fotune 500 list just came out and Apple is in the top 10.

Not only was this Apple’s first time among Fortune’s top ten companies, they were the only Silicon Valley technology company to break into this year’s top ten list since Hewlett-Packard fell to No. 15 after reportedly suffering the biggest loss of any Fortune 500 company.

If you own any Apple products, give yourself a pat on the back - you helped them to get there.

Thank You

To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

Here are just some of the mentions I came across in the past week:

orange checkIncrease Optins and Sales With Sticky Widgets and Sidebars For WordPress - Kim Castleberry at just-ask-kim.com gave thumbs up to Sticky Profit Builder we talked about here, plus gave some alternatives

orange checkMore Blogging = More Sales (A Case Study Roundup) - Ben Richardson at contentequalsmoney.com

orange checkTen Favorite Blogs for Career, Personal Development and Geekiness - Lynn Dessert at elephantsatwork.com

orange check5 Proven Techniques to Drive Quality Traffic to Your Blog - Ileane Smith at basicblogtips.com

orange checkTop SEO Mistakes Webmaster Make By Volume and How To Get It Right - Francisco Perez (DiTesco) at iblogzone.com

orange checkTop SEO Mistakes, Top Social Influencers, Hotmail Dead - Francisco Perez (DiTesco) at iblogzone.com

orange checkIncrease Optins and Sales With Sticky Widgets and Sidebars For WordPress - Kim Castleberry at just-ask-kim.com

orange checkFetching Friday – Resources Mashup & The Science of Productivity - Kristi Hines at Kikolani.com

orange checkThis Is Not MLM - Patricia Santhuff at CrazyEasyProfits.com

orange checkWhat Chinatown NYC and My New eBooks Have in Common - Greg Narayan at dearblogger.com

orange checkMYF Approved Weekly May 10: blog traffic, ranking in Google and becoming an authority - Iain Robson at marketingyourfarm.com

And here’s a special treat.

You know how much I love Slideshare as a content marketing platform (Slideshare Traffic Case Study: From 0 to 243,000 Views in 30 Days).

Well, many of you caught the fever and have been working on your own presentations.

I’d like to include one such presentation by Simone Castello in this Weekly Skinny; first and foremost because she did mention Traffic Generation Café in that presentation (great way to draw attention from other bloggers), but also because she did a great job boiling a lot of information down to 12 slides.

Granted, if it were up to me, I’d cut out a lot of the text, but this is a good start.

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

 

To an even better next week,

traffic generation cafe

traffic generation cafe comment below

Google+ Comments

{ 35 comments… read them below or add one }

Adam May 16, 2013 at 6:01 am

Honestly, paid YouTube channels is no surprise considering it’s owned by Google. I think I’m more surprised they took this long to implement the program. When Hulu went to paid subscriptions and survived I was thinking it was only a matter of time before they followed suit. None of those above channels are anything I would subscribed to or watch and of the YouTubers that I do watch I seriously doubt they’ll make their channels paid subscriptions. Now the question is if YouTube went full paid subscription to access it - would they still be a profitable business?

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Ana Hoffman May 19, 2013 at 10:35 am

I think paid subscriptions will be limited to a few channels, Adam - for instance, marketers like you and I will never want to limit our potential viewers by trying to make a few bucks turning our channels into paid ones.

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Ray May 13, 2013 at 11:10 pm

I see about 6% of traffic coming from a mobile device, which is still fairly low. About six months to a year ago I had around 3%. Not a huge jump, but it is growing. We will definitely need more responsive, mobile, themes and such in the near future. I guess it may depend on the site a little too. I know some sites attract a fairly decent amount of mobile users.

Regarding YouTube, it doesn’t surprise me to see paid subscriptions or channels and such. I actually figured we would have seen this a little sooner.

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Ana Hoffman May 15, 2013 at 7:11 am

Paying for YouTube just seems to go against everything the site is about… I know I won’t be jumping to pay for it.

My thinking is that if our sites are more responsive, our mobile traffic might actually increase.

I think I am going to test out that theory.

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Jason May 13, 2013 at 12:56 pm

Great post Ana very interesting got to follow you on facebook

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Ana Hoffman May 15, 2013 at 7:06 am

Thanks, Jason.

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Ansh May 13, 2013 at 12:00 pm

I always wonder how you write such a long post everytime? Anyways this is really informative post. Thumbs up Ana.. cheers

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Ana Hoffman May 15, 2013 at 7:05 am

No tricks up my sleeves; I sit down and write it just like everyone eles. :)

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Babanature May 13, 2013 at 6:34 am

I have a responsive theme but you can’t compare a responsive theme and a customize theme that’s from your idea. I use mobilepress aa my mobile theme and i have customize it to take my out imagination. Yes, mobile users is getting more populated and it is good to utilize those advantages. Thanks

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Ana Hoffman May 15, 2013 at 7:02 am

A responsive theme definitely needs to be customized just like any other theme.

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Katrina Moody May 13, 2013 at 4:32 am

I think a lot of people are confused about responsive design because there are a lot of misleading folks out there marketing “responsive-ready” themes that aren’t truly responsive. I utilize Headway, which has a responsive grid built in and provides more mobile-friendly options, but even it isn’t a truly responsive theme.

What I’ve found is that many responsive themes have set displays at popular sizes, but their display breaks in between those specific sizes (usually desktop, tablet, smartphone - generic widths).

The key is in making sure you understand just ‘how’ mobile your responsive theme will be, and remember that responsive doesn’t always look attractive or meet the needs of your audience (consider: Does the site visitor from a smart phone want your posts? Want to read them easily? Or do they want your sidebars, your full site headers, your full navigation, and *then* your post?

Responsive design is a catch-all phrase that doesn’t really mean your site is mobile-friendly - it just means it is “more” mobile friendly. You still have to go through and tweak for different breakpoints (points at which your site design breaks down as you resize the widow or go from one device to another).

Also - just clicking on the Wordpress mobile theme will let you have your posts available on a mobile site and that’s about it. If you care about how your site looks, whether your mobile readers need different viewing options … you need to customize it further :D

I might be a little peeved at folks who say to just “buy a responsive theme” - you need to put a little more work into it than that (even if a great theme is a huge first step!).

All that aside … I love your Marketing Skinny reports Ana — so much information! And again, I have way too many extra tabs open *grin*

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Ana Hoffman May 15, 2013 at 7:00 am

I definitely agree, Katrina, and that’s why I haven’t switched to a responsive theme yet. It takes a lot more work than just to install a new responsive theme.

And thank you!

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BJ May 12, 2013 at 11:47 pm

The interactive infographic is interesting.

Can interactive infographics be placed in standard infographic directories?

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Ana Hoffman May 13, 2013 at 1:48 pm

I’ve never made one, so I have no idea, BJ.

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Dave Lucas (@davelucas) May 12, 2013 at 5:27 am

Hey Ana!

Your posts are getting more informative - and your blog is loading lightning-quick lately. Have you changed something?

I linked back to your download offer from http://dave-lucas.blogspot.com/2013/05/10-questions-for-blogging-communards.html

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Ana Hoffman May 13, 2013 at 11:23 am

Thanks, Dave, and yes, I’ve started using MaxCDN to speed up Traffic Generation Café.

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Siya May 12, 2013 at 12:12 am

Thanks as always, Ana!

Just want to give my little input on the “responsive theme” subject. I dont think it is necessary to go all the way changing the website design and all that. As Andrea said above, we can use plugins when one really feels it’s necessary.

Also, mobile devices are being made to catch up with the technology used for PCs. I read your site mostly on my iPad and I see absolutely no difference when viewing it on my PC. When I first visited your blog, I was using an HTC diamond, dont recall any issues!

P.S i thought you were going to mention the google search algorithm changes that went down just now in May. LOL, i kinda got hit hard! But now I think my rankings are coming back slowly. I’ll only find out the truth tomorrow (Monday).

P.P.S For now, I’m off to checking out “79+5 Ultimate blogging tips”. Thanks to all bloggers who contributed! I know it’s a kill! As long as “Yours truly” is involved! LOL

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Ana Hoffman May 13, 2013 at 11:01 am
Todd May 11, 2013 at 10:30 pm

Anna I am so happy to find your site. This post alone was super relevant and timely in my business. Thanks for posting it as it gave me insight into the ever changing worl we live in online. Bookmarked and RSS for later. You’ve got a new fan :)

Todd.

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Ana Hoffman May 13, 2013 at 10:17 am

Welcome, Todd!

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Andrea T.H.W. May 11, 2013 at 9:16 pm

About the responsive theme, it’s a must have these days. Luckyly there are many free themes giving the options and many paid one too. Two examples of free themes are Responsive and Suffusion. But if I have understood it correctly any theme can be made mobile friendly for free using a Jetpack option.

Happy Sunday!

Btw Andy Bailey has created an add on to clear broken links from CommentLuv, have you tried it? :)

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Ana Hoffman May 13, 2013 at 10:16 am

Yes, there are several mobile plugins that will convert your blog into mobile, but they don’t carry any branding, just basically strip the blog down to the posts, sort of like an RSS feed would.

Haven’t had a chance to deal with broken links; too big of a job at the moment.

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Suzanne May 11, 2013 at 5:27 pm

Hi Anna,
Great information as usual. I am looking into responsive design as I have noticed the percentage of users visiting my site on a mobile device has increased significantly over the past year. So many things to think about.
I looked through your Rolodex but didn’t see a link for the nice sticky optin sidebar you have now. Is it a plugin and do you have a link or post about it?
Thanks again! Suzanne

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Ana Hoffman May 13, 2013 at 10:14 am

Haven’t had a chance to add it to my Rolodex yet, Suzanne; you can find out more about the plugin I use here: https://trafficgenerationcafe.online/traffic-conversion-plugin-sticky-profit-builder/

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Haroun Kola May 11, 2013 at 5:00 pm

My mobile traffic is still a small percentage, but I do have a responsive theme installed

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Ana Hoffman May 13, 2013 at 10:13 am

I have a plugin that changes my theme to mobile, but I don’t thing it works that well, plus it loosing all my branding.

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Mark (Superticker) May 11, 2013 at 1:25 pm

Concerning “Responsive Design,” all websites are going to have to become mobile friendly eventually to stay relevant. Going responsive simply lets you maintain one version of your content pages for both mobile and desktop, which simplifies long-term maintenance.

There’s also an SEO bonus, although that shouldn’t be your main consideration. The googlebot gets confused if you have separate websites for mobile and desktop, and if you haven’t set your ” correctly, you can be penalized for duplicate content.

Finally, the SERP on mobile devices favors mobile-friendly websites (including both flexible and responsive designs). Go to Google Webmaster Tools and look at your “average page rankings” for all your pages. If you have a mobile-friendly website, you’ll notice they’ll all rank higher in the mobile-view filter than in the website-view filter (which excludes mobile). It’s all about targeting search results for the mobile user!

Of course, totally changing your CMS (e.g. WordPress) theme involves migrating/re-associating your database content over to the new theme, which can be error prone (make a backup) and a non-trivial task. And some lesser important content probably should be minimized on mobile if not depreciated altogether. Have someone that’s done the migration before help so you don’t miss associate content during this process.

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Ana Hoffman May 13, 2013 at 10:09 am

Loved your tip about Webmasters tools, Mark - checked it out and you are right, of course - the average positions are very different! Too bad there’s no way (or at least I couldn’t find one) to see a side-by-side comparison report.

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Mark (Superticker) May 14, 2013 at 10:28 am

For a one-time comparison of average SERP rankings between the Webmaster Tools (1) website and (2) mobile filter views, just export those views by spreadsheet into your relational SQL database (e.g. MySQL), then do a table-join operation. That’s what “relational” databases were designed for. You might also check the online script archives for an Excel macro that mimics a join operation between spreadsheets. (Excel isn’t technically relational, but it can combine data from several spreadsheets into a summary spreadsheet by copying cells. It just that those summary cells won’t update automatically as you would expect a “relational join” to do.)

If you’re an SEO professional and do these comparisons on a routine bases, you might look into one of those Google Analytics (GA) third-party solutions (but they are expensive). However, the approach remains the same. Import the GA data (using Advanced Segments to filter/define each view) into their relational database via the Google Analytics API, then perform a table-join operation. Because the joined view is relational, results will update in real time.

——

To prevent hacking, I see WordPress removed the HTML I included in angle brackets in my original post. As a test, I’m going to try to include an angle bracket via HTML char-ref (<, ‹) and decimal spec (<) to see if that works instead. Sorry for the spam.

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Ana Hoffman May 15, 2013 at 7:13 am

Sounds like too much work for an average blogger, Mark. lol

I didn’t realize you included HTML in your previous comment…

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Caimin May 11, 2013 at 1:10 pm

Hi Ana,

The good news about responsive design is that it’s usually pretty easy to implement in an existing design - it’s mostly resizing things with stylesheets.

If you’ve bought a WordPress theme from one of the big shops (Elegant Themes, Studio Press, etc.) in the last year or two it’s probably already responsive.

Here’s a nifty site that lets you view your site a various screen sizes:
http://dfcb.github.io/Responsivator/

Just put your URL in the box in the top.

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Ana Hoffman May 13, 2013 at 10:01 am

Thanks for the tip, Caimin!

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Marty May 11, 2013 at 12:23 pm

Re: responsive design… There is a course on Udemy on going mobile with your website, and I was surprised at the main tip: change all pixels to percents in your style sheet. That includes the body, post area, sidebars, and images. Instead of specifying pixel sizes for everything, just change it to percentages of width. No need to buy a new theme.
Not that I’ve followed the advice yet. My mobile traffic is 4% of all traffic. And I’m lazy.
Thanks, Anna, for your reader’s digest.

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Ana Hoffman May 13, 2013 at 10:00 am

That’s a great insight, Marty; thanks for sharing.

I have a feeling that our mobile traffic would increase quite a bit once we get to building a responsive theme - cause and effect, right?

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Ilia May 11, 2013 at 10:55 am

My favorite Twitter tool, Tweet Adder, which I’ve been using and recommending for the past two years,
It’s very interesting of what tools can to use for more followers, i will use it and see how successful it would be,thank Ana,there are much interesting post also about social media which is worth for considerations

Reply

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