Weekly Marketing Skinny: March 2, 2013

Internet is overflowing with news.

Including marketing news, of course.

Yet, once you dig deeper for stories that REALLY make a difference to growing our businesses, they are far and few between.

The rest just waste our time.

Below, you’ll find a few headlines that you need to know about and nothing you don’t.

All without wasting your time digging through multiple sites, articles, and blog posts.

Your Marketing Skinny

Social Media

Twitter-owned Posterous will close on April 30.

Yet another reason we should never-ever host anything of importance on a free third-party platform.

If you do have content on Posterous that you’d like to keep, here are instructions on how to move it.

Facebook is holding a press event next Thursday to showcase a new look for Facebook’s newsfeed.

Google

Google Appears To Be Busted With Its Own Paid Links AGAIN (source)

They are watched like a hawk, and yet they still do such a stupid thing?

Google is now showing real live examples of pure spam pages they are manually removing from search results.

You can find them here.

I wouldn’t have cared that much but for this somber warning:

Forbidden fruit…

Go ahead, check it out for yourself.

And no, there wasn’t anything “offensive, sexually explicit, or violent” when I looked through the latest removals.

Good riddance.

Google has finally decided to publish their search quality rating guidelines publicly to the world.

You can access the 43-page PDF document over here (most recently updated November 2, 2012).

As you may remember, the document has been leaked back in 2008, 2001, 2012 and other times, when finally they said they were considering going public with that document. Today, they have.

WordPress

Here’s a great post to bookmark for all your future WP needs:

• The WordPress Handbook – 53 Resources For First Time WordPress Users

Money

Have you read my “make money online” rant published a couple of weeks ago?

If you read through the comments as well, you noticed that most commentators thought creating a product would be the way to go.

Here’s another take on it though, from Jane Sheeba of ProbloggingSuccess.com.

• Make Money Blogging: Insight, Reply To Ana And Ti, And My Own Income Streams

Notice that her own products make up only about 5% of her income.

Takeaway: one size doesn’t fit all.

You and I have to find what works for you and I and our readers.

Slideshare

My How to Write Awesome Facebook Status Updates Slideshare deck reached over 68,000 views.

I am planning on writing a more detailed post about what worked and what didn’t, but for now I’ll tell you this: Slideshare appears to be a powerful and underutilized content marketing player.

My new Slideshare deck is all fun, but with a moral: how to STAND OUT.

Take a look:

Think your readers will get a kick out of this presentation?

Embed it on your blog (just copy and paste the code in your post):

</p> <div style="margin-bottom: 5px;"><strong> <a title="100+ of the World’s Most Clever and Funny Twitter Bios" href="http://www.slideshare.net/MeetAna/twitterbios-16811546" target="_blank">100+ of the World’s Most Clever and Funny Twitter Bios</a> </strong> from <strong><a href="http://www.slideshare.net/MeetAna" target="_blank">Ana Hoffman</a></strong></div> <p>

My Favorite Post of the Week

How to escape mediocrity with Ryan Hanley’s 33 Methods to Rebound from Content Marketing Burnout.

One more method I’d like to add:

What’s Up with That?

Got a comment on the last week’s marketing skinny:

First of all, thank you, Barry, for your support!

You did say out loud what’s been in my heart for a while: why am I having such a hard time getting the votes for this thing?

It’s not that difficult and with my kind of readership, no other blogger should be able to touch me, yet I am barely staying in the race…

If you have any ideas, let me know in the comments.

Or better yet, VOTE:

Thank You

To everyone who shared Traffic Generation Café with your readers/fans/followers in the past week - THANK YOU.

Reminder: I don’t always get pingbacks when you link to me. So please email me (if you are on my list), send me a tweet, or even better, stop by my Facebook page to let me know.

And by the way, it’s a great practice to stick to whenever you link out to ANYONE.

Big thumbs up to those who linked out to my this week (that I know of):

• Is Your Twitter Bio Boring? See 100+ of the Funniest Ones! - growwithstacy.com
• The 100 Blogs You Need in Your Life (LWB 100 — 3rd Edition) - leavingworkbehind.com
• How Do I Start Writing A Blog Post - probloggingsuccess.com

If you like this post and think it would be valuable to your followers, share the ish out of it for me, would you?