Weekly Marketing Skinny • January 11, 2014

Weekly Marketing Skinny • January 11, 2014

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In the marketing spotlight this week:

  • Google clarifies their take on widget links;
  • Google Search Secrets You Need to See
  • why use Google+ comment system;
  • Google’s new update to Gmail: the end of email as we know it?
  • how to verify your site on Pinterest with Genesis (and why);
  • how Google+ put a man in jail;
  • Amazon.com sales tax is creeping in - a full list of affected states;
  • …and more.
Weekly Marketing Skinny • January 11, 2014

Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?

I’ve got you covered.

I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.

Let’s start with the news from Traffic Generation Café.

At TrafficGenerationCafe.com

It hasn’t gone unnoticed that I was MIA from the marketing world for a couple of months.

Every once in a while, we are faced with the choice of doing what’s best for the business or for our families. Needless to say, families shout always take a priority; otherwise, no business success is worthwhile, right?

Now that I am getting things under control in the home front (a huge remodeling project that simply took over our lives), I am trying to ease back into doing what I love - blogging.

I haven’t published much lately, but this piece definitely deserves your attention (and shares) - updated and ready to help you to drive traffic.

how to increase your blog traffic 202 Bite-Sized Tips To Insanely Increase Your Blog Traffic

Short, concise, to the point – the best list of bite-sized blog traffic tips you’ll find anywhere.

Or, at the very least, the most numerous one (who said SIZE doesn’t matter?).

All jokes aside though, these are the very same strategies I used to bring Traffic Generation Café from a brand new blog to Alexa ranking of under 15K in 6 months.

SEO

Google Updates Link Guidelines - Widget Links

what google says about widget links Google has updated the Link Schemes Guideline page making the widget links section much more specific.

Before, the section read:

Links embedded in widgets that are distributed across various sites…

The new language says:

Keyword-rich, hidden or low-quality links embedded in widgets that are distributed across various sites…

So don’t panic when anyone honors your expertise by mentioning your name/site name in their sidebar, like +Matthew Rupp does on his blog (I am honored, Matthew!).

Discussion at Google+.

HT: Barry Schwartz

Google Search Secrets You Need to See

You use Google Search the same old way every day, but there are a few crazy little secrets that could make your experience that much better.

For instance, how many degrees of separation are there between you and Kevin Bacon?

Google’s Matt Cutts TIME’s Man of the Year?

Probably not, but this one is fun to share.

matt cutts time magazine

Posted by +Phil Singleton.

Social Media

Facebook to Kill Sponsored Stories

Sponsored stories are the ads that appear within your news stream when someone you’re friends with likes a Facebook brand or business page.

Facebook has officially announced that is scrapping Sponsored Stories entirely. For advertisers, as of April 9, domain and open graph sponsored stories will no longer be served to users, as per the announcement on the developer’s roadmap.

HT: +Jennifer Slegg at SearchEngineWatch.com

Another Great Reason to Use G+ Comment System?

why use google+ comment system

Whenever you comment on another blog using G+ commenting system, like the one you see below in my comment section, your comment is automatically published to your G+ stream, thus seen by all people who have you in their circles/you have in yours.

That means more exposure to the originating blog, as well as your G+ profile.

Quick Q&A:

1. Even though it says “… on a post on Blogger” in the images above, it doesn’t mean you have to be on Blogger.com for this to work.

2. I use Google+ Comments by Alex Moss to add G+ commenting system to Traffic Generation Café - it allows you to keep your native WP system.

3. The comments are published to G+ automatically unless the “Also share on Google+” box is unchecked (checked by default - thanks to +David Kutcher for reminding me!).

Since sharing your comment on G+ creates more exposure for you, why would you want to uncheck it, right?

also share on G+ box

You’ve Got Mail: Gmail to Allow Users to Send Emails to their Google+ Contacts

Starting this week, when you’re composing a new email, Gmail will suggest your Google+ connections as recipients, even if you haven’t exchanged email addresses yet.

new gmail google+ feature

Full announcement and details.

Still have questions/concerns? Take a look at:

FAQ: How The New Gmail “Send To Anyone On Google+” Feature Works - MarketingLand.com

Did Google Just Kill Email? - an interesting discussion at Mitch Joel’s TwistImage.com

How to Verify Your Site on Pinterest with Genesis

A simple step-by-step tutorial by +MaAnna Stephenson at Blogaid.net.

If you still haven’t given Pinterest a second thought, this excellent study by

What Pinterest brings to the semantic web - Stephan Hovnanian at websighthangouts.com

Sentenced For Circling: Google+ Invite Puts Man Behind Bars

This is definitely one of those “Come on!” stories…

A Salem man who had a restraining order against him may have circled himself direct to jail, thanks to a Google+ invitation.

According to The Salem News, the accused man, Thomas Gagnon, had an active restraining order against him that prohibited him from contacting his ex-girlfriend. The Google+ invite was printed out by the ex, taken to court and an arrest warrant was issued.

Of course, we all know how actively (read: aggressively) Google is promoting G+, so it’s very plausible that the invite went out without his knowledge.

Full story at Marketing Land.

Marketing This & That

Amazon Sales Tax

Amazon.com sales tax is now a reality for over half of U.S. population and growing.

Here’s the current list:

  • Arizona
  • California
  • Connecticut
  • Georgia
  • Indiana
  • Kansas
  • Kentucky
  • Massachusetts
  • Nevada
  • New Jersey
  • New York
  • North Dakota
  • Pennsylvania
  • Tennessee
  • Texas
  • Virginia
  • Washington
  • West Virginia
  • Wisconsin

More: WebProNews.com

Never email a naked URL again

Here’s a helpful Chrome extension (also available as a bookmarklet if you don’t use Chrome) that allows you to effortlessly create a visual snippet of any page and send it through Gmail or any other mail client that supports HTML Mail.

naked urls in emails

Find it here: http://info.clipbetter.com/

All I Need To Write

This comic by Grant Snider just about sums it up for me with an addition of a coffee keg.

You?

all I need to write comic

Thank You

To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.

Traffic Generation Café would NOT be what it is today without you.

Here are just some of the mentions I came across in the past couple of weeks:

The 13 Most Important Posts of 2013 for Your Online Business - Darnell Jackson at youronline.biz

Tips Tuesday – Start, Just Start - MaAnna Stephenson at blogaid.net

101 feisty, fun and fabulous women bloggers to follow - Sarah Arrow at birdsontheblog.co.uk

Blogging Goals for 2014 | What are Yours? - Jason Mathes at avgjoegeek.net

25 Top Money Making Blogs That Will Inspire You To Start Your Own Blog - Santel Phin at khmerbird.com

How to drive traffic on my blog? - thanks to Michelle Nightengale of giweconnect.com for recommending Traffic Generation Café at WarriorForum.com

The Ultimate Search Engine Optimization (SEO) Guide - Ahmed Safwan at firepolemarketing.com

Have I missed your mention? Let me know in the comments!

Want to see your name here? Mention Traffic Generation Café in your next blog post!

Subscribe to Stay Ahead

I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.

To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:

You can also subscribe to my G+ feed through your RSS reader of choice; just add the following link like with any normal blog RSS feed: http://tgcafe.it/gplus-feed

 

To an even better next week and HAPPY 2014!

traffic generation cafe marketing news

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Google+ Comments

25 Comments (click here to leave a comment)

  1. It seems that the G+ comment system does essentially the same thing as the FB comment system. However, FB is way more universal and if I’m blogging about something that is not directly related to technology or the internet (for instance I blog about youth ministry) I’m guessing not a much higher percentage those wanting to comment would have FB than G+. Therefore, I suspect FB commenting wins. Am I missing something?

    • Ana Hoffman

      It does depend on the niche and where your target audience is, Matthew.

      I’ve tested both FB and G+ comment system and find it that my engagement is a LOT higher that FB comments ever were.

  2. Hi Ana,
    Its good to see you back! An interesting round up you have there. The links and titles are quite catchy. Its interesting to know what Google is up to in the last couple of weeks.

    I found this post in kingged.com - the content syndication and social bookmarking website for Internet marketers. The above comment was left there as well.

    Sunday - kingged.com contributor

  3. Pheeew.. Woof. Ana’s back on the circuit. 202 bite-sized tips. I was barking up the wrong tree, before reading Ana’s TGC blog and her G+ input. Fetch visitors now in more innovative ways. I’m salivating again at these ideas so all’s well with my dog centered universe.. I think. Thanks and stay! Never leave us. Arf. WOOF!

      • Very new WordPress site, Ana. I’m not doing anything unnatural with the linking, just word of mouth and natural social media sharing…imagine that W.O.M. will explode!
        Any tips? Hundreds, I guess!

        • Ana Hoffman

          I am sure you are still working on the design; there are definitely a few things that make it feel amateurish, like the sharing plugin at the top.

          Other than that, I think you’ll find a big pool of potential readers on Pinterest.

  4. Hey Ana! Good to see you pop up in my email once again. I was beginning to think you had jumped off the Golden Gate! Great articles here as usual. I must say email got along just fine before Google came along and will likely continue to exist long after whatever they do to Gmail.

    • Ana Hoffman

      Golden Gate is not that lucky… lol

      I do like the Gmail upgrade. It’s great for email marketing and I like it that images render automatically.

  5. Hi Ana,

    Surely good to have you back with a bang! Lovely roundup yet again, something we all have been missing all this while. Ah…loved to see my little picture in the Google+ commenting system - yes, if we allow the posts to be shared with our readers, especially posts like yours, they do get a lot of shares.

    Welcome back! Happy weekend :)

    • Ana Hoffman

      I do get quite a few readers who come from your G+ shares, Harleena - you are definitely well received (for a very good reason) by all your followers and readers.

  6. Ana thank God You are Back,i was just thinking of using the new feature on Gmail to ask you why you stop blogging,your competitors wldnt want you back,bt i have really missed you

  7. This is my favorite part of week because I get to read such posts. I have already read some of them, but haven’t seen other. Time to sit back and read some good stuff. Thanks for your post Ana.

  8. The “What I Need to Write” cartoon is right on the money, at least for this kid ;-)

    I think anyone that creates content can relate, whether their artistic canvas is writing books, blogging, or the ever-increasing “other” column. I recently completed my first Kindle book and it was durn near a religious experience coming up with the motivation and focus sometimes :-)

    Ana, it’s very good to see the Weekly Marketing Skinny back. I missed it so!

    Plus, it’s kind of convicting to me because I see what it’s like from the READER side when a blogger takes a break and returns. So glad to have ya back, but now I feel like my own readers might miss me as much as I’ve missed YOU droppin’ the wisdom.

    Guess I better get back to contributing to my own blog, and right quick.

    God bless, Ana, and looking forward to seeing more from you here each week.

    Keep Stepping,

    Kurt

    • Ana Hoffman

      Congrats on your Kindle book, Kurt - quite an achievement considering the dedication it takes to churn it out!

      Glad to be back, Kurt. Thanks so much for paying me a visit and sorry I missed all your great posts you were doing on promoting your blog; I followed them, but not nearly as closely as I should’ve.

      See ya around!

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