Don’t have the time to read all the marketing news, blog posts, announcements, and other content related to SEO/social media/online marketing published each week?
I’ve got you covered.
I sift through trillions (well, hundreds) of online publications to stay on top of marketing news that might affect your online business.
Social Media
Say Hello to Ello
Had to start with Social Media section today due to all the buzz/excitement/frustration with the new social media darling/villain: ELLO.
To help you navigate Ello waters, I put together the following Slideshare presentation, as well as a more in-depth look at Ello in my (first!) post on LinkedIn: with overview, resources, useful people to follow, etc.
You can find my Ello post on LinkedIn here:
Say Hello to Ello: The Tidy Anti-Facebook
I’d really appreciate your comments, social media shares, embeds of my Ello Slideshare presentation, as well as comments and shares of my first LinkedIn post.
Your active participation will help me tremendously: the more noise, the better chance I’ll have to get on their Home Page and be seen by thousands instead of… a dozen of you, my faithful readers? lol
THANK YOU!
Here’s my final food for thought on Ello: if nothing else, join Ello to claim your name/your business name and take a look around.
Chances are you won’t love what you see. It’s awkward, annoying, constantly breaking - all the growing pains of something new.
But then again, most of us hated Twitter the first time we tried it, right?
Let me know your thoughts on Ello. And yes, I still have a couple invites left - reserved for my Traffic Generation Café readers who actually read my posts. 😉
Onto other marketing news of the week.
Google+ has given page owners with content that is inappropriate for young people or illegal in certain countries a way to restrict their audience.
Here’s a quick G+ tip on how to easily switch between commenting as you to commenting as your brand page.
LinkedIn’s latest update adds Pulse news integration and a revamped design, although many are not liking it.
RIP Orkut - Google has shut down Orkut, its first attempt at a social network.
SEO
Panda 4.1 was a big update and many sites were impacted. Glenn Gabe has analyzed a number of such websites and published his findings; here’s my skinny.
During an open Q&A at SMX East with Bing’s Vincent Wehren and Google’s Gary Illyes, Danny Sullivan asked Vincent from Bing if they will be adding a ranking boost for sites that went HTTPS. Vincent almost laughed.
Speaking of going HTTPS, my favorite SEO, Eric Enge of Stone Temple Consulting, spoke about HTTPS as a Ranking Factor at SMX East. Mark Traphagen took notes, definitely worth a read.
Also, Google’s John Mueller stated in a recent Google Webmaster Help Office Hours session that using https will not visibly increase your rankings.
Promise, done with https news for this week… Phew!
According to the Mozcast features tool, the Answers box tracker shows a huge increase in the Google search results - 60% more often than last week.
Would you like for Google to help you improve your rankings? At least know how to ask for it the memorable way.
[share]By the way, you should share this post right now before you forget - much appreciated![/share]
On a Side Note…
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Marketing This & That
Apple users with iCloud Drive enabled: AVOID using the “Reset All Settings” option on your devices - the critical vulnerability discovered in iOS 8.0.1 seems to be deleting data stored in iCloud Drive without the user’s permission.
Microsoft’s Windows 10 preview build is now available for download - good feedback in the comments so far.
Thank You
To all of you who mentioned Traffic Generation Café in any share or form in the past week, my whole-hearted THANK YOU.
Traffic Generation Café would NOT be what it is today without you.
Here are just some of the mentions I came across in the past week:
Yahoo Directory Ending, Panda Update, Converting Visitors, Speedlink 40:2014 - Francisco Perez at iblogzone.com
30+ Blogger-Sharks Spouting Oceans of Knowledge - Lorraine Reguly at wordingwell.com
Invest Yourself: How To Create A Blog That Pays Dividends - Thomas Hanna at blogphoto.tv
How To Gain Links and Traffic Through Influencer Based Content Repurposing - David Arrington at findearnings.com
10 Awful Mistakes That Keep You Away From Success on Twitter - Tim Soulo at basicblogtips.com
Have I missed your mention? Let me know in the comments!
Want to see your name here? Mention Traffic Generation Café in your next blog post!
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I share a lot of marketing news as well as the best posts I read throughout a week on my Google+ profile.
To read them as they come out and stay ahead of your competition, as well as become a social media star and share the best with YOUR followers (you’d be surprised how much it’ll do for your credibility and online presence!), join me there:
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To an even better next week,
Ana, I sure appreciate the mention in this marketing skinny. Thank you for that.
I had not heard about Ello, but if it “sucks less than Facebook,” shoot me an invite! 🙂
I’m kind of known for jumping into things blindly - *ahem* - I mean, with both feet! 😉
FYI, the world needs more people like you, who give it to us straight.
You are so very welcome, Lorraine - and invite is on its way!
Hi Ana,
Loved the news and sliedehsare about Ello 🙂
Yes, I did request an invite by submitting my email but still waiting to hear from them, unless someone invites me. No harm trying out yet another social place and it certainly is better than Facebook as it has no advts. at least for now, and the white space is so much better, though with time I am sure they’d keep making it better.
Thanks for sharing all the goodies with us, as always 🙂
You are very welcome, Harleena. Sent you an invite code; hope it’s still valid.
Hi Ana,
Thanks for always providing these weekly posts! I always appreciate them.This week I shared your Pinterest experiment in a post: http://stacyclaflin.com/2014/09/29/top-pinterest-tips-to-attract-your-ideal-readers/
Thanks so much for the link and letting me know, Stacy; will definitely add it to my next Weekly Marketing Skinny!
Over the past week or so, my traffic has stayed about the same, so I didn’t even notice the new Panda.
I was a bit surprised that Orkut stayed around so long. I used it for maybe 5 or 6 months, until I noticed that the number of Brazilian users outnumbers the number of Brazilian citizens. After the security holes were exposed, I deleted my profile as best I could.
BTW, even though I have been very skeptical about Ello, I would like an invite. As you said, I probably need to establish a brand presence there. Probably would need to set an alarm on my calendar once a month or so to make a post to avoid losing the account — or hire a VA to do that (which will probably be against their TOS). At least until they implode due to some huge security hole, or discover that their rose-colored glasses are defective. So, if you have any left could you send me one?
I don’t think I’ve ever used Orkut…
Now that I’ve been on Ello for about a month, it seems like Ello is more like Reddit - very niche. I am still feeling my way around it to see if/how it can be used for marketing. Unfortunately, I don’t have any invites left for you to discover Ello for yourself, but so far, I don’t think there’s hurry - we all need to keep our priorities straight, right?
By the way, sorry for such late response, Howard.
Peter says
Thanks Ana informative as ever.
Thanks, Peter.
What?? Orkut was still running all this time? LOL 😀
Just want to drop by and say thanks again for the https insights on Google+
I just shared your Ello post on Ello, too. Still figuring out my way around, though there’s not much we can really do there right now 🙂
Have a great weekend Ana!
You are so very welcome, Dennis, and I certainly appreciate the share!