How to Mad Lib Your Way to 40% Conversion Increase

Crazy ideas… Don’t you just love those?

When it comes down to online marketing, even the craziest idea is worth split testing - it might just turn out to be your best converting one.

Here is a great example of one such idea…

I recently learned about a very unique opt-in form build by Jeremy Keith for his audio sharing site, Huffduffer.

It asked all the questions a typical opt-in form would: name, email, etc, but it did it in a narrative format, Mad Lib-style.

The form operates in exact same way any opt-in form would: you can click on each field or tab between them, it manages errors the same way a standard form would.

However, you have to agree: Jeremy’s form looks nothing but standard.

Personally, I have not tested this form yet, but someone else did and the results are definitely head-turning.

The Mad Lib form increased conversions across the board by 25-40%.

25-40%!

This “crazy” idea goes to show that we should split-test everything we do, because we never know until we put it to the test.

So, what’s the point?

Don’t settle for the same predictable or maybe even mediocre results you’ve been getting for the past 3 years.

Open your business to split-testing and the results just might amaze you.

Remember, the success of your business does not come from how much traffic you drive to your website, but from how well you convert that traffic into paying customers.

Where to learn more:

Here’s a resource that will give you an insider look at some very extensive split testing. Check out 43 split tests to see the test results that will reveal the best ways to increase conversions.

You are right: you don’t have to comment or retweet, but would it help if I told you it would be much appreciated?

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