Split Testing Tips to Increase Your Landing Page Conversion Rates

I am sure you are familiar with the concept of a landing page and would like to improve your landing page conversion through split testing, otherwise you would not be here to begin with (he-he).

The entire purpose of a landing page is to gather your prospects’ contact information in exchange for something valuable, so that you can add them to your marketing pipeline and market to them in the future.

Below you will find some very important split testing conversion rules (strong suggestions) to follow when building your landing page. These split testing conversion tips have been proven to increase the effectiveness of your landing page conversion through thousands of split tests.

Let’s start with a bonus split testing tip:

LOOKS DON’T REALLY MATTER - dirty little secret kept by many great internet marketers.

Proof: www.DoubleYourDating.com - this little landing page has been used for 6 years now and has generated a list of over 2,000,000 subscribers and $50,000,000 in ANNUAL revenue (this example was taken from Mike Dillard’s MLM Traffic Formula - I’ve learned a great deal from this course.)

So, here are your

Top 10 Split Testing Tips to Increase Your Landing Page Conversion Rates

#1. Change your headline color to Red (Hex={CC,00,00}), Maroon, or Black in the bold fonts of Tahoma, Georgia, or Times New Roman, in size 18.

#2. Change your text to Arial 12 point font - won’t necessarily increase your conversion rates, but will increase your text readability, which in turn might increase your conversion rates.

#3. Add Quotation marks to your headline.

“Who Else Wants To…”

#4. 3 best-converting headline templates (consistently beat more “creative” headlines in conversion rates)

“How To…”
Numbered Headlines, i.e. “7 Proven Ways To…”
“Who else wants to…”

#5. Change your background color to blue, which triggers trust.

#6. Best pre-headline format is “ATTENTION: _____ Discover _____”

#7. Change your white background around your text to light grey (Hex={EE,EE,EE}).

#8. Did you know that you can change the color of your scroll bar? Change it to red to increase your conversion rates. Here are two resources to help you do just that:

http://rainbow.arch.scriptmania.com/tools/scrollbar/colour_scrollbar_generator.html
http://www.pimpwebpage.com/scrollbar.php

#9. Make sure you place your opt-in box in the top-right corner above the fold, so that your prospects can see it without having to scroll down to see it.

Also, making your opt-in box look like Yahoo’s email login will increase your opt-in rate by 77% (I did not personally tested this number, but people who are much smarter than I am did).

Fun (or reality check) fact: 85% of your readers will never scroll down your page.

#10. The “Submit Button” in the opt-in form should never say “Submit”. Reinforce your offer with a call to action, like:

“Send My Free Report Now!”
“Give Me Access to My Exclusive Video”
“Get Your FREE Instant Access Now”

(The use of personal pronouns like “you, your, yours” and “me, my” are great psychological triggers to use.)

The key to successful landing page optimization is in formatting.

You can have a very simply landing page without any images or videos, but if the formatting, spacing, alignments, etc. are done well, your page will look professional.

If you don’t pay attention to these components, then your landing page will scream “Amateur!” and your conversion will suffer. In that case, so no split testing tips will ever help you.

About the Author: Ana Hoffman is the founder of YourNetBiz Attraction Marketing Cafe and wants you to know that Thesis + Scribe = SEO Made Simple. Get more from Ana on Twitter.