SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities.
And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.
While keyword research is still crucial, search engine algorithms have evolved.
Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.
Thanks to blogging and social media platforms, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it.
Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.
How to Create Compelling Content that Ranks Well in Search Engines
This free 27-page report written by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover:
- Why SEO Copywriting Still Matters
- How Search Engines Work
- Why You Have to Spoon Feed Search Engines
- The 5 Essential Elements of Search Engine Keyword Research
- How to Create Cornerstone Content That Google Loves
- Five Link Building Strategies That Work
- Five Areas to Focus On for Effective SEO Copywriting
- Why Writing for People Works for Search Engines
- How to Make SEO Copywriting Simple
SEO Copywriting Marketing Takeaway:
I took a lot of golden nuggets out of this report. What can I say - it’s written by Brian Clark!
The report is free, no opt-in is required, and no excuses are accepted. Go get it now!
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Ana has written 257 great posts for Traffic Generation Cafe.
A wife to a great husband, a mother to a beautiful and, no doubt, genius little girl, and a successful internet entrepreneur. I also devoted my life to Jesus Christ many years ago, and He remains my true priority, focus, and hope.
{ 40 comments… read them below or add one }
Hi Ana,
Thanks for sharing this free report.
Alice
Alice McCarthy invites you to read: No Selling Is Involved HA!
No problem Alice, the pleasure is mine.
Hope to see you again,
Ana
when you say you have to Spoon Feed Search Engines - does this mean bookmarking and tweeting? Thanks Grant
Corporate Photographer invites you to read: Corporate Photographer
Not exactly, Grant.
What Brian Clark refers to here is the fact that we need to make sure to “tell” search engines what to “think” of our site in terms of on-page keywords, tags, as well as incoming and internal links.
It’s better explained in the report itself as you can imagine.
Ana
I’ve noticed that some writers tend to stuff so many keywords on their articles. Personally, as a reader, I lose my interest reading this way of writing. Just imagine, you’ll only read similar words right after one sentence. LOL So, performing SEO copywriting in a right way is really a must. Otherwise, it might not be appealing to the readers. Btw, thanks for sharing the free report!
MikeRamsey invites you to read: Tips On How To Stop Excessive Sweating
Hello Mike,
I’m with you, it is indeed so tiring to read post that uses too many keywords, it is so obvious that they are only writing for the search engine and not for the readers.
I’m glad you appreciate this post.
Ana
What actually pisses me off is an article that has keywords which make the whole sentence grammatically incorrect. How could you fully understand that stuff right? Well, that’s their way in order to drive traffic in their sites.
MikeRamsey invites you to read: Tips On How To Stop Excessive Sweating
I understand your point Mike. I don’t see the their point either. If we used keywords we need to make sure that it perfectly fits the sentence and is appropriate to use.
Thanks for coming,
Ana
Hey Ana, your site is a veritable mine of info and I’m loving all those free reports. It’s great for people like us who are clueless about SEO. I hope you’ll come up with a report on how to optimize your site to convert into sales ( I’m asking too much, I think.. )
Aaron Eden invites you to read: What’s Your Game Plan
Thanks, Aaron.
It’s actually a great idea about a traffic conversion report - what’s the point of driving traffic if you can’t convert it?
Glad to see you on my blog and see you back soon!
Ana
Thanks for the post Ana. I tend to write out my articles first and then do my seo in editing so that I can ensure that I’m concentrating on writing for people and not just search engines.
Richard invites you to read: Themes- Plugins- and Widgets Oh My!
You’re welcome Richard! That’s a great technique in writing your articles.
All the Best
Ana
some good informative articles….thanks Ana
You’re welcome Derek.
Have a good day!
Ana
Thats a great report which is useful for both beginners and even for advanced bloggers as reference in order to optimize their seo copywriting.
Thanks Andreas. That’s the message that I’m hoping to deliver to all bloggers.
Looking forward to seeing you again
Ana
Hi Ana,
thanks for sharing these tips and the free report. You understand your trade, so-to-speak. I always get at least one nugget from your posts and they make me want to share them.
Take care
Oliver
Oliver Tausend invites you to read: Lessons From “Think And Grow Rich” – Chapter 2 “Desire”
I am very honored to hear that, Oliver.
What would blogging be if our readers didn’t benefit from our posts?
Thanks for building me up - always.
Ana
I had already shared this on facebook before I saw I could post my comment on FB. Where in the world did you get this FB comment app? I really love your blog. Great job with the branding. Your blog came up on a Google Alert I got. I am very interested in blending SEO with creative content. Thanks for the great post.
Thanks for making it to my blog, Nicole, thanks for the compliment, thanks for sharing on FB.
I just got back from you site - loved your creative writing!
The plugin for FB comments is called just that - Facebook comments. Just look it up through WP plugin list in your dashboard.
Hope to see you back soon!
Ana
Four hours is half of what you should get! Maybe you can try the every-man sleep set-up which is meant to give you a lot more hours in the day and make you feel great.
Don’t we all wish we had the luxury!
Ana
Hey Ana,
thanks for mentioning it. I haven’t read it yet. I am actually glad that it’s free and that it doesn’t require you to sign up in order to get the ebook.
But is it really true that “85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.” I mean I understand that off-page is important but on-page SEO is very important too. I have several sites that are ranking on the first page in Google without any backlinks at all.
Julius invites you to read: My Blog Report – September 2010
I agree that on-page factors can still push you up on Google for not too competitive keywords.
However, off-page is still where the money is most of the times.
Let me know what you think of the report, Julius; would love to have your opinion.
Ana
Great - thanks for the tip, Ana - he’s pretty funny (mostly) to follow on Twitter, too. Reminds me of Mark Twain at times.
I laugh when I shouldn’t. :/
Will have to download that report - much thanks for sharing the info!
JamestheJust invites you to read: Article Marketing Robot Discount And Review Update
Mark Twain? Interesting analogy. Did you tell him that?
It’s much more fun to laugh with someone by your side.
Let me know what you think of the report.
Ana
Great info Ana, and thanks to him for giving the free report. I totally agree that keeping writing in a human readable form and forgetting about keyword density and all that is really where it is going. With grammar algorithms out there, it’s only a matter of time before search engines will start penalizing for bad language-specific grammar.
Aaron invites you to read: Panasonic TC-L32X2 32-Inch 720p LCD HDTV Review
I, for one, look forward to a grammar algorithm of sorts - will save hours of bad reading.
Good to see you back, Aaron!
Ana
If I only I had this information 8 months ago! It would have saved me some headaches!
Susan J.
It always seems to be that way, doesn’t it, Susan?
If only I knew then what I know now…
Well, now we know!
Ana
Hi Ana, thanks to sharing this free report. I don’t know if your people know about Mike Dillard, but he is a hell of a copywriter too!
Thanks, have a nice week end
Dave B
joint ventures exposed invites you to read: Joint Ventures Exposed
You are welcome, Dave.
Yes, I am familiar with Mike Dillard and have utmost respect for him.
However, his stuff has become a bit too basic for me a while ago.
Good to see you on my blog again!
I just downloaded the report from copyblogger. I’ll look it over later today.
Thanks.
Gerald Weber invites you to read: Welcome To SERPD
Welcome to my blog, Gerald.
Let me know what you think about the report.
Ana
Hello Ana, Interesting SEO report Its free so we can’t complain. Some of the stuff is basic but some are interesting points, different approach I like that. Since Google changes its rules all the time you have to try and be on top of the SEO.
Thank you
Marios
Marios invites you to read: Where to Promote a Blog Contest or Sweepstakes
I think once you know enough about SEO, blogging, and internet marketing in general, every ebook becomes too basic to a certain degree.
I know that’s the case with me.
However, it’s like you said, Marios - it’s those golden nuggets that we keep digging for and most of the time, do find, that matter.
Have a great weekend!
You cannot argue with free! Thanks for the head-up, Ana.
It’s free and it’s GOOD. I definitely got a few great tips out of it.
Pleasure to see you here this morning, Roy; do you ever sleep?
Ana
I get at least 4 hours in, every night, Ana
4 hours, wow…
Isn’t it supposed to be a 4-hour week, not 4-hour sleep? In our dreams, I guess…