What is the point of striving to increase your blog traffic?
Silly question? Not so fast…
Money? Of course.
But what if I said that you could drive traffic to your blog not necessarily for the money, but for brand awareness, self promotion, and higher search engine rankings.
Would you be interested in that kind of traffic?
Absolutely.
After all, IF you have good traffic conversion in place, ANY traffic can potentially be monetized, right?
The following 10 blog traffic magnets will do just that: increase your blog traffic and your branding.
The rest will be up to you.
Magnet #1: High-volume, “non-monetary” searches
What you need: any keyword research tool.
I usually use Market Samurai or SEMRush.
What you do: find searches that are related to your niche, have a good amount of traffic, and no advertisers bidding on them.
The fact that nobody bids on these keywords simply means that there is no upfront money to be made on the search; however, there is still plenty of traffic you can direct to your blog.
Make sure you have some useful content for the searchers of the keyword!
You have 2 options:
1. the quick way - paid advertising like Google Adwords (you’ll most likely be the only advertiser and can buy traffic very cheaply);
or
2. the long-term way - SEO or optimizing for those search terms and staying on the first page of Google for a long-time (that’s what I call leveraged effort, although it takes longer to achieve).
Example: this is an old search, but proves my point.
Magnet #2: Create Controversy
What you need: find an audience that is passionate about a subject.
What you do: Create a blog post that in some way challenges that passion or belief.
Know what you are talking about and know how you are going to defend your position.
Make comments about your position on forums, via blog comments, online groups, etc.
You will get good amount of traffic from multiple sources, but expect the heaviest traffic to come from the disagreeing group.
Make sure you are professional about handling objections; use your chance to earn a respectable following.
Magnet #3: Cover an Industry Event
What you need: find an event that generates a lot of interest in your niche and cover it.
What you do: Become the “event insider” for your audience: interview people, make friends, go to the bars afterwards - give your readers a feeling that they went there and reaped all the benefits themselves.
Make sure you publish your post in a timely manner, or else your readers will find some place else to read about it.
Magnet #4: Make Your Own Top Ten List
What you need: 10 ideas with a common denominator that your audience will benefit from.
What you do: This one is very easy, but also tricky.
Why? Because such lists are everywhere.
So make yours stand out by making it well thought through, well-targeted, and highly beneficial.
Magnet #5: Simplify Complex Issues
What you need: hard to grasp concept or a long publication in your niche.
What you do: Make a shorter “for dummies” version of it, with examples and relevant tips.
You’d be surprised how many times you find a simpler post on the topic outrank a more complex and detailed one.
Perhaps that’s exactly why simpler-written posts result in increased traffic generation: searchers are looking for more help or clarification on the subject.
Magnet #6: Install a translator plugin
What you need: any translator plugin - free works just fine.
What you do: Using the plugin will increase your page views from your readers who might not speak perfect English.
The translation will not be great, as you can imagine, but it will still help to attract international readership.
Magnet #7: Submit Posts to Blog Carnivals
What you need: a good blog post and a blog carnival in your niche.
What you do: Look up blog carnivals at http://blogcarnival.com.
Find the ones related to your topic and submit your post.
It will almost always get posted and result in links back to your blog as well as increased blog traffic.
Magnet #8: Leverage Social Bookmarking Sites
What you need: solid, targeted content with a great title and description.
What you do: Submit your blog content to the major bookmarking and link sharing services, like Digg, Del.icio.us, Technorati, etc with regularity.
Even smaller bookmarking services like Reddit, StumbleUpon, etc. can generate thousands of visitors.
Magnet #9: Create a List of Top Ten Blogs in Your Niche
What you need: a bit of research on your part.
What you do: Be the first one to compile the “Top Ten Blogs” in your niche.
The post will rank highly in any general search for blogs and other bloggers in the niche will link to it, thus sending targeted traffic to your blog.
By the way, don’t be afraid to lose your traffic to the other blogs; if you are publishing solid content and offer great values to your readers like you should be doing, you will definitely gain new readership and many links with your list.
Magnet #10: Your Turn!
What is your favorite blog traffic generation strategy?
If you’ve got strategies of your own to share or insights about how these can be tweaked and optimized, please do share in the comments.
I would love to use them in my future post!

Image source: Photography By Mario Peraza





{ 38 comments… read them below or add one }
All of those listed above, blog commenting works for me. I am trying some content strategy and I really hope it can bring more traffic

sanjay invites you to read: How to Create a Minimalist Coming Soon Page in Photoshop
I’m not one who likes controversy but I understand how it can make a post very popular, so to speak
I remember well enough how one of my post took off but not so much because of what I said but because of a comment left by and A lister who subsequently linked to my post via his blog.
That post turned out to be one of my most popular posts and had the likes of Darren Rowse leaving a comment.
As to my best source of traffic, it would have to be commenting on other blogs.
Sire invites you to read: Review Of Easy Video Press
Isn’t it amazing how our most popular posts come from some least suspected places, Sire?
I am jealous! lol
And so you should be
Seriously, Darren is a great bloke and most down to earth, as most Aussies are

Sire invites you to read: How To Turn Your Blog Into A Cash Machine
My number 10 has always been to review free services, especially social media tools. That has also worked well for me with doing tutorial for Chrome extensions. I’m testing new ones all the time and if I make a video and embed it in a blog post, the traffic just keeps coming. This was a fun read Ana - thanks!
Ileane invites you to read: How to Run a Successful Twitter Ad Campaign
Reviewing free services - so simple and so brilliant, Ileane.
I bet your readers find them extremely helpful with no threat to their wallets; builds your credibility and rapport.
Interesting and creative tips!
Unfortunately I can’t seem to find a blog carnival in my niche (English as a Second Language learning) - the only one on that site is no longer active. Do you happen to know of one?
Not for your specific niche, Shayna - I think you might benefit from broadening your search to related niches vs your specific niche.
Of course, getting more traffic will eventually lead to more income for your blog in the long run. You’ll likely get higher PR, get better keyword rankings, and have more advertising opportunities. Plus, your blog will last longer when you get consistent traffic. All of these will lead to a better, more productive, and higher income generating blog in the future.
Logical conclusion, Richard, right? The more traffic, the more conversions, the more money.
Great post Ana.
To me the brand awareness is the most important thing, because it attracts money automatically - if executed properly.
I would add Blog Commenting and Guest Blogging in this great list for further traffic generation.
Ilyas Sahi invites you to read: Should You Buy Jimmy D Brown’s Membership To Go? Detailed Review
Very true, Ilyas; once you’ve “been around the block” once or twice and are recognized as an authority in whatever field, money tends to follow.
I like to cover industry events such as future releases of known projects or technology that way I can start building traffic as the details unfold.
Plus, if the event hasn’t hit mainstream yet all the better because once it does come into view of the public eye my site(s) at that time will have been building authority allowing them to slowly rank higher and naturally.
Adam invites you to read: Selecting Keywords For Niche Development
Very good point, Adam.
I find it exhausting to stay on top of the current events, so blogs like yours that cover things as or even before they actually happen are of great help to someone like me.
Translator plugin :O

Never thought of that… Have you used one, Ana? I hope they don’t produce funny translaion like Googel Translator
Ali | Writers Blog invites you to read: The Most Amazing Present For A Writer That Keeps On Giving
I intended to play with them some time ago, Ali, but never got to it.
I do get some visitors that use a translation add-on of sorts, so I know there’s a need for it.
I’ve just been writing about what’s going on and getting pretty decent traffic. I stick to current trends more than doing keyword research. That way there’s good search volume and no competition.
Chikara invites you to read: Backlink Tips After Google Penguin
Good point, Chikara - staying current gives you a tremendous edge.
Ana,
My no. 10 magnet would be to find a group challenge. In April I participated in a month-long challenge not directly in my niche (but related to SEO), where all the participants commented every day. If you have readership, YOU COULD ACTUALLY HOST THE CHALLENGE and draw more people. But even as a participant, where the others folks saw my name every day and some visited my blog, my traffic increased 40% over March.
That’s an awesome strategy, Elizabeth.
Do you have any links that explain it in more detail to share with us?
Hi Ana,
thanks for putting this list together. Great ideas, I must say. What about good old blog commenting as #10 ? Perfect for brand-awareness, self-promotion and higher search engine rankings.
Take care
Oliver
I think blog commenting certainly works well, Oliver, but in large and consistent numbers.
That’s how most bloggers fail to use it to its full potential - just a few comments here and there won’t do it.
Hi Ana, another good post. I knew about blog carnivals before, but it never occurred to me how to use them or that I should be using them. That’s a great tip. You can also write content for sites like sribd.com where it can appear in downloadable .pdf form and it can contain links back to your blog / posts.
The point about blog carnivals is to find the reputable ones, David. After that, getting traffic from them is a breeze.
Yes, I know of bloggers who drive a healthy amount of traffic from pdf sites like Scribd.
Another great point is to target product name keywords and build few quality backlinks to it. You’ll drive traffic, even if you didn’t make money from it.
Isn’t the point of ranking for a product name to make money off that product, Michael?
Well, you might not make money off the product name when it ranks and drives traffic, but you can make them subscribers and build a relationship that lasts. How about that?
Michael Chibuzor invites you to read: Email Marketing 101: How To Grow A Mailing List And Make More Money
Hi Ana, I would add repurposing your content, you could convert an article to video presentation, broadcast, slide presentation or even make it part of an eBook. It requires very little work and you can get a lot of traffic from many sources…

Kostas invites you to read: Free WordPress Installation Service – Start Blogging Now
Good point, Kostas.
If we work that hard to create content, might as well milk it for all it’s worth, right?
Love this, Ana.
Really love this
I’m a huge believer in brand awareness, and although people argue all the time about whether it counts as ROI, in my opinion, throughout history it always delivers results. Even if the brand fails, just having that awareness under your belt opens lucrative doors (see Napster’s creator).
My favorite here is probably “create controversy”, possibly because that’s about as easy as breathing for me
(my post 7 Ideas On The Beauty Of Porn, for example )
I can definitely see your name becoming synonymous with controversy, Jason. lol
lol — Thanks, Ana.
It’s not my 100% aim, but it might be a by-product of ‘real talk on stuff that matters’.
I thought I had read the post title incorrectly, Ana.
I initially though it was one of those ” What not to do”! style posts…
The Magnet #2: About making Controversy seems to work to bring in traffic.
Though, it would probably depend on the sites topic area, and how the controversial content is presented….
The one about blog carnivals is something I will have to take a look at, as I have not really considered that area before.
As far as social bookmarking sites, I did here that Technorati is thought of by many these days as being close to useless.
I have not heard the same level of negative feedback regarding Digg and Reddit….
Daniel invites you to read: Privacy: How Important Is Your Online Privacy?
Controversy can be great, but it definitely needs to be approached delicately, Daniel.
#4 and #9 I got from you when I read you veeeeeeerrrrryyyyy first post this week. I’m still a relative newbie so I’m looking forward to see what #10 is
I think Ryan’s suggestion below about making humor the #10 was a great one, Michael.
Ana,
Magnet #10 could be Humor. Whether is a funny Video or Cartoon or Picture or Infographic… Something that is Funny/Clever and easy to understand yet related to the Topic of your Blog can achieve a huge Traffic draw…
Thanks!!
Ryan H.
Ryan Hanley invites you to read: How a Google Hangout Changed my Entire Perspective on Google+
Love it, Ryan - it COULD be one of the best traffic drivers.