Hi, Robin- I think consistency is important, whether you …

Comment posted on How to Twitterize Your Brand the Right Way by Doc Sheldon@Doc Sheldon’s SXO Clinic

Hi, Robin-
I think consistency is important, whether you post 100 times per day or only 5. If you skip two or three days, it can be felt and seen in your tracking. More important, though, is the quality of your tweets, in my opinion. I spend a lot of time on Twitter, and I find myself consciously ignoring the tweets of some folks that tend to pop in with 6 or 7 news tweets, clustered together, and then disappear until the next day. I find no value-added in that. Pointing out something important, like breaking news is one thing, but trying to be a news-aggregator is something else.
Thanks for your comment, Robin.

Doc Sheldon@Doc Sheldon\’s SXO Clinic also commented

• Hi, John-

  You bring up a very valid point. When we have a broad selection of followers, covering both business and personal interests, any Tweet we leave is likely to be poorly understood by one group or another. Optimizing our target audience is key to success, whether in blogging, SEO or microblogging. To me, segmentation just makes more sense, and makes it easier to find interesting topics for all the followers of an account.
  Obviously, you’re never going to satisfy EVERYONE with every tweet, but at least that gets us closer to it.
  Thanks for the comment, and Merry Christmas!

• Hi, Kevin-

  While I don’t think a separate account is really necessary for everyone’s situation, I suspect that more often than not, it’s a good approach. I have found, though, that I sometimes forget which account I’m posting from.

  Thanks for stopping by, and Merry Christmas!

• Hello, Mavis-

  I think it’s made a lot easier if we apply a variation of “The Golden Rule”. I try to put myself in the place of the other Tweeple, and think “how would I respond/feel when viewing my Tweets.”

  Thanks for dropping in to comment. I hope your Christmas is a great one!

• Absolutely true, Dennis. It’s important to find that “sweet spot”, which can vary, depending upon your style, the sorts of followers you accumulate, and the nature of your tweets, whether RT or your own.
  Merry Christmas!
• Hi, Daniel- You hit it on the head! Unselfish interaction is the way to go. Others’ comments about you or your site will always carry more sway than blowing your own horn.
  Merry Christmas to you and yours!

Recent comments by Doc Sheldon@Doc Sheldon\’s SXO Clinic

• Why Google PageRank Could Be a Thing of the Past
  I’ll quickly admit that the scientific construction of algorithms is WAY over my balding head,, Dennis. But it seems to me to be something easily within their capabilities.

  First of all, we’re only talking about the PageRank algo… the SERPs rank algo is entirely separate, and I imagine, MUCH more complex. It would seem to me that the PR algo would be a relatively simplistic piece of work. Rewriting it to incorporate other criteria, such as citations, would be a task, but not formidable, for their engineering team, I expect.
  Second, you needn’t rewrite what you intend to delete.
  As for the SERPs ranking algo, I think they’ve already performed many facelifts that cut deeper into the previous version than this would. So again, I don’t see it as any more than a manageable challenge for them.

  In short, I think the only “foundation” that would be shaken would be ours. SEOs and and site owners have been focused on links since early on. Such a change would require some major re-thinking on our part.

  Thanks for your contribution, Dennis. The discussion is interesting.

• Why Google PageRank Could Be a Thing of the Past
  Hi, Kevin-
  I glance at MozRank now and then, just as I do at the Alexa, but frankly, I pay them (and PageRank) little attention. However, I think most people like to see how they stand… it “validates” them. So they will look at whatever metric is offered, that seems to have the most credibility. Because of that, such metrics will probably always be publicly embraced, and more so, if Google does away entirely with the toolbar PageRank. I doubt MozRank will ever become more than that, however. I don’t think SEOMoz has THAT much influence.
• Why Google PageRank Could Be a Thing of the Past
  Hi, Alex - thanks for chiming in!

  I don’t recall Google saying that PR didn’t enter into SERPs placement, only that it was just one of the over 200 factors that enter into it. Did I miss something?
  Still, I think its importance in SERPs placement in diminishing, and I’m glad to see it. Authority ranking, while only once-removed from popularity ranking, is an improvement, I grant.

  Thanks for the comment, Alex!

• Why Google PageRank Could Be a Thing of the Past
  Hi, Dennis… pleasure to see you here!

  Absolutely, it would mean a major overhaul in the way we all think. But I think it’s time for an overhaul, and I’m betting that Google’s been thinking along the same lines for some time. Web 3.0, if and when it is finally viable, would totally negate the “need” for links, although I think they’ll always be around. Citations would likely replace them… just not for the purpose of establishing a nebulous “PageRank”.

  As for writing and building for the users, I agree completely… you can’t get hurt!

• Why Google PageRank Could Be a Thing of the Past
  Hi, Chris-

  I guess I wasn’t clear, because you seem to have misunderstood me. I agree with all of your first paragraph, which is what I thought I said to Lisa, up until the last sentence. When I said “Everything else is just noise”, I was referring to everything that wasn’t relevant results (to keep their users) and ad sales (which are dependent upon those users). Beyond those, everything else is just noise for them.

  As for how to serve the most relevant results, Google has some of the finest minds in the industry, that have already proven themselves capable of developing some mighty impressive algorithms… I trust they can do that, given some time and effort to implement RDFa, to assist in achieving some semantic capability.

  Will that happen overnight? Obviously not. But I suspect that it will happen rapidly enough to shake up a lot of people. And given the number of “SEO is Dead” pieces that seem to surface after every new update, I think it’s safe to say that our industry is prone to being shaken up, even in the absence of cause. Give us a reason, and look out!

  You say “Links will always be important and will never go away” - define important, and to whom. I agree they’ll never go away. I just said that I think they’ll play a much less prominent role in SERPs placement. But face it… they’re only important to Google until they have a better metric. The function of links, from their standpoint, can be performed just as well by other means. Citations, RDFa/GoodRelations, even the very basic FOAF…. which are not as easily gamed. If Ctags are implemented, the only person a fella can spam is himself.

  I just don’t think it’s realistic to make a pat statement about links being too important to lose their value in ranking. Anything can change.

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