I recently read a great article by WebProNews’ Chris Crum “20 Goals for Business Social Media Use“.
He definitely made some good points about what we, online business owners, REALLY are to do with social media as a marketing strategy. In fact, his thoughts were so good that I decided to share them with my readers… I guess that would be you.
It’s no secret that many online business owners still struggle with the concept of using social media. It requires time, effort, and dedication.
And the results? Well, they are very uncertain.
Many business owners still consider word of mouth marketing a waste of time, but are getting involved because they simply feel like they are supposed to. They just want to keep up.
Mind you, we are not talking about “them” as if “they” have nothing to do with “us”. The former and the latter are the same thing.
I frequently get comments from my readers saying “we’ve heard it all, but who has the time and what difference does it make… REALLY?” (read more on that Why Panhandlers Get Better ROI Than Twitter Listbuilders).
Well, here is a little secret: you DON’T HAVE TO use social media to build a successful online business.
HOWEVER, considering your general business goals might help you decide whether there is a way social media and word of mouth marketing can help you reach those goals.
As social media enthusiast Chris Brogan told WebProNews in a recent interview, it’s time to get over the touristy part of social media and start getting down to business.
He says it’s not “Gee whiz, it’s cool” anymore. It’s “What are we gonna do with it?”
“Great you can type. Now what?” he says.
Below is the list of possible goals you can set for your business. Once you consider the goals you want to reach, see what tools our there can help you achieve those goals.
20 Possible Goals for Business Word of Mouth Marketing
1. I want to make my company name synonymous with my name.
2. I want to become an authority on the subject of free internet marketing strategies.
3. I want to reach wider audience through by blog.
4. I want my customers to be able to stay updated with news about my company.
5. I want to learn how to reach more targeted prospects.
6. I want to get to know my customers.
7. I want to promote my product.
8. I want to stay abreast of current news and trends.
9. I want to share my ideas with like-minded individuals.
10. I want to increase brand awareness.
11. I want to provide training and support easily.
12. I want to recruit.
13. I want people to like my brand.
14. I want to collaborate on business projects.
15. I want to directly sell a product.
16. I want to earn respect within my industry.
17. I am getting information overload, and I want to get organized.
18. I want to drive traffic to my site.
19. I want to get more involved with people on an international and global level.
20. I want to keep up with my competitors.
Of course these are just possible goals; they may or may not fit with your vision for your business. So sit down and come up with your own list.
And don’t forget to share them with us in the comments below.
PS Here is my favorite way to use Facebook:
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